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Bloody Sunrise
by Gregg Bell

$0.99
Kindle Edition published 2017-06-06
Bestseller ranking: 4595

Product Description

Denny O'Callaghan is afraid to open his eyes.

He'd been out drinking last night with the guys, and his head throbs, his arms hurt, and he can't remember what he's done.

He opens his eyes. Blood. On his sheets. His pillowcase.

Then he gets a call: his ex-wife was murdered last night.

He desperately tries to piece together what happened. But he can't explain how he got the scratches on his arms, the police want to know about the domestic violence report his ex filed against him, and his buddies say he was raging against her last night before he stormed off on his own.

Right about the time she was murdered.

Take advantage of this introductory low price!

What readers are saying about Bloody Sunrise:

'My involvement was total...I read this book straight through twice.' suziqnb

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Author Topic: Paid Promotion Blitz Experiment  (Read 19654 times)  

Offline Shaun Jeffrey

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Paid Promotion Blitz Experiment
« on: May 04, 2013, 05:48:12 AM »
My own experiences with paid advertising have been mediocre, but in those cases, it's usually been a single random add posted now and again. Now I've planned a promotion blitz with my novel, The Kult. I'm using lots of sites to see whether combining them over a few days will work better (of course what works for one book won't work for another and there are lots of variables).  

So first, the stats. The Kult has been out for a few years now, but I've decided to give it a big push. The story has been filmed by an independent production company and is currently in post production. On Amazon.com it has 28 reviews and an average of 4.4 stars. On Amazon.co.uk it has 25 reviews and an average of 4.4 stars too. (On Goodreads it has 191 ratings with an average of 4.02)

Now I've already reduced the price from $2.99 to 99c to avoid any mishaps for the planned week, and I'm promoting utilising the following sites:

May 11th
http://www.bookbub.com/home/

http://bargainebookhunter.com/

http://storyfinds.com/

http://www.booktweetingservice.com/

http://www.indie-book-bargains.co.uk/

http://booksliced.com/

http://mommasaysread.com/

http://addictedtoebooks.com/

http://www.freebookshub.co.uk/

www.eBookLister.net

http://www.fkbooksandtips.com/

(I've also contacted the following sites, but promotion is not guaranteed and I've not heard back from any of them at the moment: http://www.pixelofink.com/) and http://blog.booksontheknob.org/)

May 12th
http://www.freebooksy.com/

http://kindlenationdaily.com/

http://bookiniste.com/

http://www.ebookbargainnews.com/

May 13th
http://www.thekindlebookreview.net/

http://www.kboards.com/

http://thecheapebook.com/live/

http://www.ereaderutopia.com/

http://ereadernewstoday.com/

May 14th
http://www.bookblast.co/

http://thefrugalereader.com/

http://digitalbooktoday.com/

May 15th
http://www.kuforum.co.uk/

The total cost of this experiment is $613 (393) and to recoup my costs I've got to sell 1751 copies.
« Last Edit: May 12, 2013, 01:21:26 AM by Shaun Jeffrey »

Offline SEAN H. ROBERTSON

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Re: Paid Promotion Blitz Experiment
« Reply #1 on: May 04, 2013, 05:54:39 AM »
I wish you the best of success with your promo, Shaun!

Offline TexasGirl

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Re: Paid Promotion Blitz Experiment
« Reply #2 on: May 04, 2013, 05:58:27 AM »
You'll recoup your cost, I think. Bookbub alone will get you close.

Good luck!

Offline Joe_Nobody

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Re: Paid Promotion Blitz Experiment
« Reply #3 on: May 04, 2013, 05:59:34 AM »
If we were going to start an "office pool," I would wager this will pay off.

I can tell you've put a lot of work into this effort and I'd bet you'll end up a happy author.

Let us know!

Offline Shaun Jeffrey

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Re: Paid Promotion Blitz Experiment
« Reply #4 on: May 04, 2013, 06:01:06 AM »
Thanks. I'll be sure to post an update on the results.

Offline S.A. Mulraney

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Re: Paid Promotion Blitz Experiment
« Reply #5 on: May 04, 2013, 06:21:23 AM »
I wish you luck, but I wonder if spreading it out more would have been a better idea. Will be curious to see how it all pans out. I hope you can post some details after all is said and done. Not sure I've ever seen someone (at least an indie) promote so thoroughly.
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Offline davidhaynes

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Re: Paid Promotion Blitz Experiment
« Reply #6 on: May 04, 2013, 06:22:33 AM »
Good luck, Shaun!


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Offline Andrew Ashling

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Re: Paid Promotion Blitz Experiment
« Reply #7 on: May 04, 2013, 06:29:23 AM »
Good luck, Shaun.

What criteria did you use in selecting the sites? How did you decide the asking price for the ads were fair?












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Offline Shaun Jeffrey

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Re: Paid Promotion Blitz Experiment
« Reply #8 on: May 04, 2013, 06:30:21 AM »
I wish you luck, but I wonder if spreading it out more would have been a better idea. Will be curious to see how it all pans out. I hope you can post some details after all is said and done. Not sure I've ever seen someone (at least an indie) promote so thoroughly.

I considered spreading it out over longer, but I was hoping that if I can get the book higher at the start through multiple venues, it won't have chance to drop down straight away when sales dry up after the initial posts from said venues, and any further sales from the other outlets over the following days will help keep it noticeable. Well, that's the plan anyway!   :)

Offline Shaun Jeffrey

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Re: Paid Promotion Blitz Experiment
« Reply #9 on: May 04, 2013, 06:37:13 AM »
Good luck, Shaun.

What criteria did you use in selecting the sites? How did you decide the asking price for the ads were fair?

I just kept searching the various promotion sites. Then I had a look at each one to see if it looked a viable place to promote. After that I had to hope I could arrange a date that suited my promotion. The most expensive single place is BookBub, but their reputation is excellent, so I wanted their add to be on the first day to hopefully give it that initial boost.

Offline jimkukral

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Re: Paid Promotion Blitz Experiment
« Reply #10 on: May 04, 2013, 06:38:27 AM »
Cool idea. Good luck.
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Re: Paid Promotion Blitz Experiment
« Reply #11 on: May 04, 2013, 06:39:22 AM »
Good luck, Shaun! I'll be waiting with everyone to see the results. I have no doubt that you will have good results, the question is how good.  :)

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Offline scottmarlowe

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Re: Paid Promotion Blitz Experiment
« Reply #12 on: May 04, 2013, 06:44:33 AM »
Good luck and thanks for sharing this info. I've got 2 releases planned for this year so I'm mulling what promotion strategy I want to jump into now.

Offline Danni

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Re: Paid Promotion Blitz Experiment
« Reply #13 on: May 04, 2013, 06:47:31 AM »
Wishing you the best of luck, and it looks like you have a lot of bases covered! If you have Facebook, be sure to alert your own readers of the sale and encourage them to share your post.

And thanks for posting the links; some of those sites I wasn't aware of but might try out. I'm not very marketing savvy, so I am trying to watch others who are doing it right.

Offline Saul Tanpepper

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Re: Paid Promotion Blitz Experiment
« Reply #14 on: May 04, 2013, 07:06:16 AM »
Best of luck. I think this is a solid approach. Better than to piecemeal the promo with one or two sites at a time over a longer period. I've been planning a similar blitz. Just need to get on.
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Offline Caddy

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Re: Paid Promotion Blitz Experiment
« Reply #15 on: May 04, 2013, 07:42:52 AM »
Cheering you on. Something I want to do, too.  :) Let us know how it goes, please.
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Offline Shaun Jeffrey

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Re: Paid Promotion Blitz Experiment
« Reply #16 on: May 04, 2013, 10:00:15 AM »
Thank you everyone. I've just updated the list as Ereader News Today have accepted my bargain book submission for May 13th and Kindle Books and Tips just emailed that a request I sent in has been accepted for May 11th. Adjusted the costs to suit.
« Last Edit: May 04, 2013, 10:08:15 AM by Shaun Jeffrey »

Offline ToniD

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Re: Paid Promotion Blitz Experiment
« Reply #17 on: May 04, 2013, 10:11:39 AM »
A clever approach, Shaun. Best of luck, and thanks for sharing the strategy and the links.

I did a combo BookBub/ENT promo a couple of weeks ago and I think combo is a good way to maintain the visibility.

With your lineup...wow!


Offline AkBee

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Re: Paid Promotion Blitz Experiment
« Reply #18 on: May 04, 2013, 11:01:14 AM »
Happy to be on your list! We've listed your book before, somewhere in our 2+ year history and you have a great cover and are in a genre that generally does well with readers across most sites. I'd say you'll have great success by layering your promotion. This puts the book in front of readers repeatedly over time and increases your visibility and the "get it" factor for readers. Thanks again from thecheapebook.com!

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Offline Shaun Jeffrey

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Re: Paid Promotion Blitz Experiment
« Reply #19 on: May 04, 2013, 11:22:26 AM »
Happy to be on your list!

Pleased to have you on it  :)

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Re: Paid Promotion Blitz Experiment
« Reply #20 on: May 05, 2013, 06:45:50 AM »
I'm very interested to follow your progress on this. Thanks for posting about it to the benefit of the rest of us!

Offline AriadneW

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Re: Paid Promotion Blitz Experiment
« Reply #21 on: May 05, 2013, 12:22:55 PM »
Good luck! It'll be interesting to see how it goes :)


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Offline Shane Ward

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Re: Paid Promotion Blitz Experiment
« Reply #22 on: May 05, 2013, 01:19:49 PM »
Took a note of this, might come in handy later on :)


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Offline legion

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Re: Paid Promotion Blitz Experiment
« Reply #23 on: May 05, 2013, 05:35:14 PM »
Ooooh, nice!
Good luck--I suspect your strategy/investment will pay off in spades!  ;)
I'll definitely check back to see how it went!

Offline Shaun Jeffrey

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Re: Paid Promotion Blitz Experiment
« Reply #24 on: May 10, 2013, 12:17:17 AM »
I can't see the rank changing much before tomorrow, so The Kult's ranking is starting out at:

Amazon.com Best Sellers Rank: #145,125 Paid in Kindle Store
Amazon.co.uk Best Sellers Rank: #132,613 Paid in Kindle Store

Now I'm just eager to see the results after the promotion!

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