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KDP Post about All-Stars

56K views 471 replies 107 participants last post by  N. Gemini Sasson  
G
#1 ·
https://kdp.amazon.com/community/ann.jspa?annID=554

Somehow, I doubt I'll ever see these bonuses, but nice if you can get 'em:

Announcement: KDP Select Global Fund Updates
Posted By: kdpadmin
Created in: System: Global Announcement
Posted: Sep 15, 2014 12:47 PM
Hello,

We have continued to see significant early trial response from customers to Kindle Unlimited (KU). Similar to what we've done in the past around holiday spikes in borrowing activity, we are adding a bonus of $2.7 million in August on top of the regular base fund amount of $2 million.

To further highlight the KDP Select books and authors that are most popular with customers, we are introducing a new element to the program: "KDP Select All-Stars". Based on what KDPS titles are being read the most during the month, we will identify each All-Star author and title on each applicable KDPS title's detail page. In addition, KDP Select All-Stars will earn financial bonuses. Anyone with titles in KDPS--even a debut author with a single title--can qualify if their work becomes a customer favorite.

For August, we will pay out All-Star bonuses to the top 100 most-read authors and, separately, the top 100 most-read titles. We will calculate 'most-read' by combining books sold plus qualified borrows from KU and the Kindle Owners' Lending Library (KOLL) during the month. Calculations only include sales and qualified borrows for titles enrolled in KDPS. Recipients will be contacted in the next few days.

The top 100 most-read KDPS authors will each be awarded the following amounts:

Authors 1 through 10 will receive $25,000
Authors 11 through 20 will receive $10,000
Authors 21 through 30 will receive $5,000
Authors 31 through 50 will receive $2,500
Authors 51 through 100 will receive $1,000

Authors of the top 100 KDPS titles will each earn the following amounts:

Titles 1 through 10 will receive $2,500
Titles 11 through 50 will receive $1,000
Titles 51 through 100 will receive $500

Denoting All-Stars on detail pages is a new element of KDPS and we expect our approach to this will evolve over time. We hope it adds a little fun and adventure to the program!

Finally, many authors outside the U.S. derive most of their qualified borrows from the KOLL and have not been able to benefit from the growth of KU. This has meaningfully altered their ability to compete within the wider pool of KDPS loans. To adjust for this, we are adding an additional bonus of $80,000 to be paid out on all KOLL loans outside of the U.S.

Best regards,
The Kindle Direct Publishing Team

(and they had to make Aug. $4.7m just to pay $1.54 per borrow. I hope they plan to round up Sept.'s $3m)
 
#2 ·
tunskit said:
Finally, many authors outside the U.S. derive most of their qualified borrows from the KOLL and have not been able to benefit from the growth of KU. This has meaningfully altered their ability to compete within the wider pool of KDPS loans. To adjust for this, we are adding an additional bonus of $80,000 to be paid out on all KOLL loans outside of the U.S.
Newbie here. I don't understand this paragraph. Can anyone explain what they're talking about here?

Thanks!

M.W
 
#4 ·
AgnesWebb said:
This is cool! I wonder if they'll post the All-Star authors and titles publicly so we can see.
Agree! This is a great add on. I don't expect to reach all-star status any time soon, but it will be great for those who do. :)
 
#11 ·
I don't expect to ever be an 'all-star' but taken altogether that's a fair bit of change. It's good that they're giving something extra to the non-US authors as well.
 
#15 ·
Well, it says they're going to put "All Stars" on the book title pages; that's the way I read it...
 
#16 ·
It would seem that this is another invitation for authors to pump more shorts into Select, so maybe that is where Amazon wants the program to go.
I doubt I can compete with 5000-word tentacle porn or whatever gets the mass dl's these days.  ;D

Aren't there trads who got pulled into KU without having to go Select? I'd expect them to sport that All-Star label right quick. So what's the point here?
 
#17 ·
Quiss said:
It would seem that this is another invitation for authors to pump more shorts into Select, so maybe that is where Amazon wants the program to go.
I doubt I can compete with 5000-word tentacle porn or whatever gets the mass dl's these days. ;D

Aren't there trads who got pulled into KU without having to go Select? I'd expect them to sport that All-Star label right quick. So what's the point here?
It does say it's Select-specific, so I doubt they're in the running.
 
#18 ·
I think it will be mostly very well known authors that will make that top 100.  Since I'm a cynic, I agree with the forum member that posted above that Amazon does not want a bunch of erotica authors on that list.  And that's not knocking on erotica, I just published today (not in Select though.)  Just a reality that I don't think dear Aunt Edna wants to see a list of erotica authors, and Amazon knows this.
 
#20 ·
Robert Reade said:
Quite clever..

Amazon is using Seth Godin's "marketing funnel" technique to get authors to join select.
I'm not sure about that. It would seem to be a way for Amazon to further promote the Top 100. So if that is where more of the sales are going, authors 101 and down are going to start looking at other venues, I think.
 
#23 ·
swolf said:
Also, it looks like that bonus money is coming out of the pool, which will mean a reduced per-borrow amount.
I highly, highly doubt they'd pull the All-Star money from the Global Fund. It makes no sense, as they already find themselves having to feed millions into the GF every month to keep the payout from dropping precipitously.

Besides, All Star will always be a known number. It will be static forever while the GF fluctuates.
 
#24 ·
Vaalingrade said:
I highly, highly doubt they'd pull the All-Star money from the Global Fund. It makes no sense, as they already find themselves having to feed millions into the GF every month to keep the payout from dropping precipitously.
Makes sense to me. And it doesn't say anything about it being a separate fund. The only money mentioned is the 2.7 million added to the pot.

Vaalingrade said:
Besides, All Star will always be a known number. It will be static forever while the GF fluctuates.
Not sure how that matters. It would be a fixed number taken from a fluctuating pot.

I'm not saying it is or isn't part of it, but I haven't seen any evidence either way.
 
#25 ·
tunskit said:
Finally, many authors outside the U.S. derive most of their qualified borrows from the KOLL and have not been able to benefit from the growth of KU. This has meaningfully altered their ability to compete within the wider pool of KDPS loans. To adjust for this, we are adding an additional bonus of $80,000 to be paid out on all KOLL loans outside of the U.S.
I second Midnight Whimsy. What does the above mean? very confused....