Author Topic: Facebook advertising for paid items -- it really, really works...  (Read 32368 times)  

Offline thevoiceofone

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #100 on: April 01, 2015, 10:56:00 AM »
Mark a couple of questions

1. Are you driving them directly to a book on amazon or to a post on your fan page?

2. Are you targeting just the USA? or specific countries and groups?

3. Are you rotating 2 ads at a time?

4. How much is your per day limit or are you setting a lifetime budget?

5. Are you optimizing for clicks or page likes?

Offline RBC

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #101 on: April 01, 2015, 12:58:45 PM »
I've been getting some excellent results with this approach as well.  Took a 2.1 million person LookAlike Audience down to 55,00 targets via use of specific Interests and ran the ad for a few days.  Generated a 7% conversion rate from ad to product page, 6% conversion from product page to sale, and 175% profit over the cost of the ad.

Clearly the dollars worked in my favor, but I'm curious what Mark and others might be seeing for conversion rates once the buyer hits the product page.  (I typically use 2-4% as an industry average for digital product but that might be off given recent changes to Facebook's algorithms.)



Awesome, congrats on results.

You made LA from your website visitors or email list? Or fanpage Likes?

Also, that was 5500 or 55,000? :)


Offline nonbreaking space

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #102 on: April 01, 2015, 02:31:28 PM »
is there a trick to narrowing down the list with interests? it seems that the interests are 'or' based, not 'and' based. Can you make them 'and'?
 

Offline Jnassise

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #103 on: April 01, 2015, 02:44:30 PM »
You made LA from your website visitors or email list? Or fanpage Likes? Also, that was 5500 or 55,000? :)

RBC - Started with my email list and created the Lookalike from there.  And that should have read 55,000.  :)

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Offline RBC

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #104 on: April 01, 2015, 03:14:35 PM »
RBC - Started with my email list and created the Lookalike from there.  And that should have read 55,000.  :)

Great stuff. What was our list size?

Great to see this working out continuously!!

Offline Jnassise

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #105 on: April 01, 2015, 03:59:22 PM »
What was your list size?

1500 members

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Offline Mark Dawson

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #106 on: April 02, 2015, 01:54:53 AM »
Clearly the dollars worked in my favor, but I'm curious what Mark and others might be seeing for conversion rates once the buyer hits the product page.  (I typically use 2-4% as an industry average for digital product but that might be off given recent changes to Facebook's algorithms.)

My conversion rate from the Amazon page to a sale is 10% for my list performing ad and 20% for my highest. Those figures are pretty high, I know - anything over 5% is excellent. The trick, for me, is to treat the Amazon page as if it was a landing page. Optimise everything, and then experiment. You need all the usual suspects: reviews, an indication in the pricing panel that this is a great deal, killer blurb, great look inside, and any other form of social proof you can muster.

Offline Mark Dawson

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #107 on: April 02, 2015, 01:57:40 AM »
Mark a couple of questions

1. Are you driving them directly to a book on amazon or to a post on your fan page?

2. Are you targeting just the USA? or specific countries and groups?

3. Are you rotating 2 ads at a time?

4. How much is your per day limit or are you setting a lifetime budget?

5. Are you optimizing for clicks or page likes?

1. Amazon page.
2. USA.
3. More than 2!
4. That varies depending on how the campaigns are performing. Yesterday was $175.
5. Definitely clicks. Why would you go for likes here?

Offline Mark Dawson

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #108 on: April 02, 2015, 02:00:50 AM »
is there a trick to narrowing down the list with interests? it seems that the interests are 'or' based, not 'and' based. Can you make them 'and'?
 

Not that I am aware of - and that is the one irritation with what is a great system. I would love to be able to add "Kindle" AND (say) "Lee Child", to produce a target audience of Kindle fans who also like Lee Child.

There are roundabout ways to achieve that, of course - one can assume that a member of my mailing list is more likely than not to have a Kindle, and thereby more likely than not to have indicated somehow that they like something to do with the Kindle or eBooks, and therefore a mirror audience based on that list should - fingers crossed - be receptive to an offer about ebooks. But it would be nice to be able to make that more certain.

Offline Jnassise

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #109 on: April 02, 2015, 07:17:43 AM »
Thanks Mark!  Appreciate the feedback and baseline comparison.

Joseph Nassise | Website | Facebook | Twitter

Offline Eric_Hobbs

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #110 on: April 07, 2015, 10:16:00 AM »

Mark,

I'm curious to know how many of your Amazon click-throughs lead to purchase outside your library. Are you earning much in affiliate commission for other items bought on Amazon by the people who have subscribed to your list?

Thanks in advance!

Offline Mark Dawson

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #111 on: April 07, 2015, 10:41:31 AM »
Yes - $20-$30 a day.

Offline KVictoriaChase

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #112 on: April 07, 2015, 11:33:17 AM »
Hi Mark!

I'm loving your video training; very polished. :-)


Offline Eric_Hobbs

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #113 on: April 07, 2015, 12:16:09 PM »

Wow! And how many click-throughs to Amazon are you getting per day on average for that extra $20-30 in commission? Just curious.

Offline AlexisR

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #114 on: April 07, 2015, 12:24:21 PM »
Add me to the list of people who'd love to watch your video. Please do put something together! :)

Offline Jena H

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #115 on: April 07, 2015, 12:41:11 PM »
I'm miles below everyone else's level apparently...  I have no website or mailing list to "mirror" or whatever the terminology is, and I want to direct people to my amazon book page for them to click-n-buy.   8)

I was just on the "create an ad" page to see what it's like, and I'm dismayed to find it's not as user-friendly and flexible as I was hoping.  The "interests" field is pretty rigid and not very helpful for my particular purposes, with its narrow list of options.  And speaking of the Interests... I'm not certain if their targeting algorithm will take into account the Facebook "groups" to which some of the targeted audience members belong.  For example, if I wrote a fantasy series with dragons, I'd want to tap into members belonging to group pages for Game of Thrones, but as far as I can tell, there's not really a way to zero in on that particular target.  Also, that ad set-up page doesn't make it clear whether or not you can type in your own words under "Interests," or if you have to use the (limited) ones they suggest.  So I'm going to have to think about this a little further.    ::)
Jena

Offline Mark E. Cooper

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #116 on: April 07, 2015, 12:46:17 PM »
Add me to the list of people who'd love to watch your video. Please do put something together! :)

He already did http://www.selfpublishingformula.com/

Offline Mark E. Cooper

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #117 on: April 08, 2015, 02:04:40 AM »
I'm learning a lot in Mark's private Facebook group. It's turning into a bit of a laboratory, loads of our kboards friends talking about marketing and FB ads. I don't know about you, but I can't write ad copy to save my life, but Mark can! He's already fixed my main problem (not knowing what the hell to talk up in my adverts beside the price)

It's called Self Publishing Formula https://www.facebook.com/groups/1584291371854759/

I've just started trying adverts to iBooks. I think it's time Apple started giving me more money :) Can't hurt to share the ad budget can it?

Offline thewitt

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #118 on: April 08, 2015, 02:12:54 AM »
I am also interested in targeting Apple with ads to see if I can stir things up over there.  I'm also trying to get them to feature my books, but that's been an uphill battle... They are reviewing my "Marketing plan" now. I'm sure it's not yet interesting enough for them.

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Offline Mark E. Cooper

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #119 on: April 08, 2015, 04:40:05 AM »
I am also interested in targeting Apple with ads to see if I can stir things up over there.  I'm also trying to get them to feature my books, but that's been an uphill battle... They are reviewing my "Marketing plan" now. I'm sure it's not yet interesting enough for them.

Wow, that's being a real writer/publisher. You have a bonafide marketing plan? Mine is: Spend money at ENT, Freebooksy, BB, Facebook and pray. How the heck do you even get Apple to talk to you?

Offline thewitt

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #120 on: April 08, 2015, 05:29:06 AM »
I sent them a support email asking what it would take for them to feature my books.  They came back with a canned reply, but one of the things they needed to review was my marketing plan...  so I started to write things down and put $$ on them, and then sent it in. No reply yet.

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Offline Mark E. Cooper

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #121 on: April 08, 2015, 06:02:38 AM »
I sent them a support email asking what it would take for them to feature my books.  They came back with a canned reply, but one of the things they needed to review was my marketing plan...  so I started to write things down and put $$ on them, and then sent it in. No reply yet.

Interesting. That sounds more like a budget than a marketing plan though.

Offline thewitt

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Re: Facebook advertising for paid items it really, really works
« Reply #122 on: April 08, 2015, 06:06:13 AM »

Interesting. That sounds more like a budget than a marketing plan though.

My marketing plan is a project plan, just as I would build a plan for any project I've run in the last 30 years, with dates, actions and expenses...

It is presented as a gantt chart. It will be interesting to see how they react to it. 

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Offline Mark E. Cooper

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Re: Facebook advertising for paid items -- it really, really works...
« Reply #123 on: April 08, 2015, 06:14:12 AM »
My marketing plan is a project plan, just as I would build a plan for any project I've run in the last 30 years, with dates, actions and expenses...

It is presented as a gantt chart. It will be interesting to see how they react to it.

Report back will you? If it works, can you can teach me how to do one?

Offline thewitt

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Re: Facebook advertising for paid items it really, really works
« Reply #124 on: April 08, 2015, 06:26:25 AM »

Report back will you? If it works, can you can teach me how to do one?

Absolutely

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