I just published a new novella Friday night. It got up to the 13,000 rank and has had 27 sales, but only 170 pages read in total! The book is 135 KENCP, and my sister checked out the book and read it on day one (and synced her device) so that accounts for 135 pages read right there.
In the meantime, I have SHORT STORIES published over a year ago with 0 sales with a rank in the 100,000s that are getting 160 pages and 35 page reads. Short stories selling 0 to 1 copies published over a year ago, are beating my new release in page reads for the day.
I know I'm small time, but sheesh.