Day 2 of the new release went well, at least by my standards--some of you could easily be bigger sellers. The first two days I moved thirty copies (25 US, 3 UK, 1 France, and 1 Mexico--my first sale there). My KU reads suggest I also got about four full reads of Different Lee in the US, with a fifth person in Canada starting.
To put that in perspective, my first book got 27 sales and KOLL borrows--in the whole first month. True, I knew nothing about promoting, and most of those sales came from people who knew me. (I hadn't advertised even to them, but someone saw the book on Amazon by chance and blasted the news to pretty much everyone I knew.) Subsequent books probably got that many sales over about a two-week period.
The AMS ad hasn't done much yet, and the social media posts are getting responses but not much clickthrough so far. I had one small promo yesterday--Sweet Free Books. Otherwise, the sales and borrows are probably still all coming from you folks and my nominators.