KB Featured Book
Wish Granted! Tips, Tools, and Templates to Write a Winning Grant
by Holly Rustick

$1.99
Kindle Edition published 2017-08-22
Bestseller ranking: 95983

Product Description
INCLUDES BONUS FREE E-DOWNLOADS: TEMPLATES FOR GRANT WRITING!

Grant writing shouldn’t feel like a trip to the dentist. Take the pain out of the process with this innovative and fun, yes fun, guide. Learn all the inside tips and tools of the grant-writing trade in this easy-to-read and upbeat book.
This book is definitely for you if:
•You break out in a cold sweat when your boss mentions the word ‘grant’.
•You’ve been tempted to throw your computer against the wall while writing a grant.
•You happily tell stakeholders there’s plenty of grants out there … but haven’t the faintest idea how to write and get one!
•You think you can send out a bog-standard letter to a bunch of organizations and get funded.
•Your eyes glaze over when you’re presented with grant writing jargon and acronyms.
•Your organization’s grant success A-game has r...

Author Topic: AMS Ads Learning  (Read 130750 times)  

Offline Jena H

  • Status: Edgar Allan Poe
  • *******
  • Posts: 6077
  • North Carolina
  • Desperate character
    • View Profile
Re: AMS Ads Learning
« Reply #1150 on: June 27, 2017, 12:53:54 PM »
Funny - the only options I have are "Pause" or "Terminate".

For my ad that's currently running, my only two options are also Pause or Terminate.   
Jena

Offline vvcam

  • Status: Dr. Seuss
  • *
  • Posts: 11
    • View Profile
Re: AMS Ads Learning
« Reply #1151 on: June 27, 2017, 01:08:05 PM »
Funny - the only options I have are "Pause" or "Terminate".

You can only "Enable" Paused campaigns and "Pause" Running campaigns :)


V. V. Cam | website

Offline AlexaKang

  • Status: Scheherazade
  • *****
  • Posts: 1908
    • View Profile
Re: AMS Ads Learning
« Reply #1152 on: June 27, 2017, 02:28:42 PM »
I am trying to look for other factors for the drop off besides increased competition, and everyone's fixation on keywords and impressions and Amazon's crazy algos.

Okay, disappointed no one has replied to my post above, so here's my own experience. I was hoping to find out other's experiences in reducing the days they use for free promos.

I am enrolled in KU, having set up my first AMS in October and then gradually added the others upto November. I had already booked free days with promo sites for Oct/Nov. Basically over 5 books, one had 5000 downloads on one day and the others a minimum of 2000 for single days and  that were also enrolled in AMS. It was therefore hard for me to get a handle on page reads attributed, only the sales on the AMS dashboard and paper books, as sales and page reads skyrocketed after the free days and ergo, their ranks.

I stopped using free promo sites after those already booked, relying on AMS and stopped using my 5 my free days altogether, having had 80,000 pages reads in December and total royalties of over $600. In January/ Feb that halved. Then total royalties dropped to $100 and gradually to $20. This month I'm around $20 with page reads and sales of $40, but I have only had one sale earning me $2 on  AMS and my bill so far is $9.

I am well into profit as you have seen from my screen shots, but ongoing monthly results are now at a loss.

I'm looking here at the correlation between rank of individual books and AMS click to buy results that is possibly reducing my effectivess of AMS ads.

What do you think? And can you see this in your own results if you have stopped using free promo days to boost rank?

I hope I've made sense with the post?

Decon, I don't think we're not responding, as opposed to we don't know how to respond. I don't know the answer. The AMS ads are so confusing, I don't even have an opinion anymore.

And I for one haven't looked into my results as deeply as you have. All I know is my book's ranking is holding. Sales aren't super like when I first started the ads. But I've experimented with pausing the ads, and my ranking (and thus sales) nosedives. So the ads must be doing something, and I therefore I can't stop them or else my sales might flatline.

Offline Jena H

  • Status: Edgar Allan Poe
  • *******
  • Posts: 6077
  • North Carolina
  • Desperate character
    • View Profile
Re: AMS Ads Learning
« Reply #1153 on: June 27, 2017, 04:25:46 PM »
Decon, I don't think we're not responding, as opposed to we don't know how to respond. I don't know the answer. The AMS ads are so confusing, I don't even have an opinion anymore.

And I for one haven't looked into my results as deeply as you have. All I know is my book's ranking is holding. Sales aren't super like when I first started the ads. But I've experimented with pausing the ads, and my ranking (and thus sales) nosedives. So the ads must be doing something, and I therefore I can't stop them or else my sales might flatline.

Ditto.  I don't get too deepy-thinky about how these ads work--I get a headache with all the variables involved--so I'm far from qualified to offer advice or theories.   All I do is run ads and keep my fingers crossed, hoping for the best. Why and how they work (or don't) is beyond me.   ???    (I know that sounds pitiful and sad, but there we are.)
Jena

Offline weigle1234

  • Status: Lewis Carroll
  • **
  • Posts: 203
    • View Profile
Re: AMS Ads Learning
« Reply #1154 on: June 27, 2017, 06:03:07 PM »
They say each of us has a different Amazon experience based on our browsing and buying habits.

I went to the Worms Eat My Garbage page and found a three-page carousel with 10 adult coloring books, your books, and 1 on decluttering (a topic dear to my heart). Two of your books were on page 1 and two were on page 2. As I have never even looked at an adult coloring book on Amazon, I'm baffled as to why they're on the Worms page; can't be in response to my browsing habits.


About three weeks ago I mentioned I would test (just for kicks) two identical ads for my technologically outdated (like 20+ years) VapoKarb manual (priced at 99-cents).  So, here are the results as of Today (June 27):

Ad #1 - Sponsored Products - Automatic mode - 2-cent Bid
aCPC: 1-cent
Results: 11 Clicks - 5,722 Impressions - Ratio: 0.19%
Spent - $0.14

Ad #2 - Sponsored Products - Manual mode (972 Keywords) - 2-cent Bid
aCPC: 1-cent
Results: 189 Clicks - 480,089 Impressions - Ratio: 04%
Spent - $2.61

The results for Ad #1 seem reasonable.  The results for Ad #2 make no sense at all (not to me, that is).  For every Ad #1 Impression, Ad #2 yields 84 Impressions (480,809 / 5,722)

Can anyone explain any of this to me?

The ads produced 11 orders, with total royalties of $2.45.  No pages were read; which comes as no surprise since the Look Inside feature reveals an exploded pictorial of all the VapoKarb components - thus diminishing the Curiosity factor.

Total Spent (both ads) - $2.75

So, the ads cost me 30-cents.

My original intention was to run these ads Just for Kicks for only about 3 weeks, and then Pause or Terminate them.  Since they are costing me next to nothing, I will let remain as they are.  Mostly out of curiosity, just to see what develops.

Regarding the varied results you noted between my computer sponsored ads carousel page locations for Worms Eat my Garbage vs. those viewed on your computer, the differences are likely what seems to be the general conscientious on these forums (i.e., browsing, bidding, and buying habits) - according to my son (the computer guru/geek).

Also, as to why the Worms carousel being identical on both my computer and the wifes, according to my son, that is because even though my computer is on cable and hers is on Wi-Fi, we share the same IP address.  Makes perfect sense to me (I guess).

Offline weigle1234

  • Status: Lewis Carroll
  • **
  • Posts: 203
    • View Profile
Re: AMS Ads Learning
« Reply #1155 on: June 27, 2017, 06:10:34 PM »
Correction to my last post - my VapoKarb ads produced 7 sales ($2.45), not 11 sales.

Online Wired

  • Status: Lewis Carroll
  • **
  • Posts: 235
  • Gender: Male
  • USA
    • View Profile
Re: AMS Ads Learning
« Reply #1156 on: June 27, 2017, 07:09:45 PM »
Well...shoot. Yet another brand-new ad that shut off with a "Budget Spent" message and only a few pennies spent (actual daily budget was $10).

After messing with AMS for over a year and now this...I have to conclude that AMS is pure GARBAGE.

Offline khotisarque

  • Status: Madeleine L'Engle
  • **
  • Posts: 50
  • Gender: Male
  • California
    • View Profile
    • Khoti Sarque
Re: AMS Ads Learning
« Reply #1157 on: June 27, 2017, 11:13:08 PM »
So I sent an email to Amazon suggesting that they read recent posts on this thread and then fix something; no reply just yet.

Tonight I see that my self-click from yesterday has been recorded at an acpc of 0.02.  But with no corresponding impression.  A click without a view!  However, a separate campaign for the same book has lost a click that had been there for a week or so; at the same time its acpc changed and the total spent went up [so I was charged 0.16 more for one less click than yesterday!]

It's gotta be garbage.
Fine and Nifty: 80%

Barebones: 5%
Moderation in all things, especially in moderation.
khoti sarque | blog

Offline khotisarque

  • Status: Madeleine L'Engle
  • **
  • Posts: 50
  • Gender: Male
  • California
    • View Profile
    • Khoti Sarque
Re: AMS Ads Learning
« Reply #1158 on: June 28, 2017, 08:34:00 AM »
Long-ish post but I hope it is useful.  First section in italics is the response overnight from Amazon.  Second section is what I've sent them today.

"I understand that one of your concerns was finding your ad, and clicking on it. However, 24 hours later, no impression nor clicks had been reported. Further, the click then had reported, but not the impression itself.
 
Please note that there is a latency in tracking activity for ad campaigns from the website. Therefore, we always suggest to allow up to two days to see the latest click data and up to three days to be able to see your views (impressions). Sales that may be resulting from your ad may take up to 14 days to appear.
 
Furthermore, ads created within AMS are currently only displayed on Amazon.com, which is why you would not find an ad of yours displaying on Amazon.co.uk when searching with one of your keyword searches.
 
In addition to this, as your ad is an automatic auction against other relevant ads for space, there's no guaranteed way to see where your ad displays. The system displays ads based on the customer's interests, and with so many users and so many ads in the system at once, your ad could be displaying on multiple pages even when you are searching keyword specific - other ads who may have one the ad spaces at the time of viewing would most likely display as opposed to yours.
 
Just because you may not have found it when using a keyword does not mean it would not have been displaying at all while other customers would be searching.
 
Lastly, within the link provided I can see many concerns coming from various publishers, and although I would like to be able to further investigate into their concerns, at this point in time I would not be able to as the specific concerns require in depth, account related investigation which requires communication directly from those publishers for security purposes.
 
However, regarding your ad campaign which seems to reflect no click but has an ad spent, I will be further investigating into this with the help of our Marketing team to clarify the way in which it is currently reporting. As soon as I have feedback for you, I will notify you immediately.

For now, I thank you for your patience during this time
"

To which I replied:  Thank you, Zinia, that is a most intelligent response.

At the root of the problem may be your statement "The system displays ads based on the customer's interests".  That may well be the intent.  As a reader-customer I would say that the automated guess of what I am interested in is often ludicrous; I doubt if I am alone in that.  I looked up Amazon's 'classic science fiction' list and was amused to find that #2 of 100 was a bare-chest soft-porn romance described as a 'hot new release'.  A classic? SF?

But Amazon's customer for AMS is also an author.  As customer, that author is entitled to have his/her interests considered too.  When I offer to pay for an ad I expect to receive value; and that is what is hard to see. I cannot figure out what, if anything, I am actually paying for.

I could understand a model where I bid into a lottery; random ads are chosen, given impressions, pay for clicks.  Some feel for the odds would be nice, but just knowing up-front that it is a pure lottery is adequate.  That is not the case.

I could understand a model where a fixed number of ad spaces are available to highest bidder.  That is not the case either.  Some products have hundreds of ads attached [most of which are buried too deep to ever be seen] while others have a few or even zero pages.  Some of these one-pagers do not even fill that page; when I see three blatantly non-relevant ads on page 1, two empty slots, and my own relevant ad that I am happy to pay for is not shown, I do not understand what is happening.  Do you, really?

I could understand a guaranteed-acceptance but no-guarantee-of-being seen model.  That is not the case.

What is the case appears to be some mix of all these models plus stocking-stuffers plus the latency of reporting plus some apparent mis-reporting of the stats; all on top of the imperfect auto-estimate of "the customer's interests".

It is possible that the sheer volume of data is overwhelming the available resources.  Perhaps AMS for authors is a victim of its own success.  But it really does need fixing.

Thanks for listening.  I hope you will pass these comments on to whoever has some power to take action.  I hope you don't mind that I am going to post your reply on the K-boards thread for others to see.

OK, folks, Amazon is listening.   Let them know what you see as the problem, they may be able to fix it after they've heard from all of us.  The e-mail is kdp-customersupport1+A14US73985GW93@amazon.com


Fine and Nifty: 80%

Barebones: 5%
Moderation in all things, especially in moderation.
khoti sarque | blog

Online LilyBLily

  • Status: Scheherazade
  • *****
  • Posts: 1630
    • View Profile
Re: AMS Ads Learning
« Reply #1159 on: June 28, 2017, 08:52:42 AM »
Sales show up 14 days later? Yikes! Then no one's short-term tests are accurate at all.

Thanks for this. My big need is stats on KU reads per keyword. I'll try asking Amazon directly using your code but it's probably you-specific.

Offline Seneca42

  • Status: Arthur Conan Doyle
  • ****
  • Posts: 978
    • View Profile
Re: AMS Ads Learning
« Reply #1160 on: June 28, 2017, 09:47:14 AM »
Jesus. Talking to some CSR about the AMS model is tantamount to walking into McDonal's and discussing with the cashier the meat processing plant and logistic fulfilment procedures and how McDonald's could be structured to produce a better patty.

Guy at the cash does not give 2 [crap]s.

Online LilyBLily

  • Status: Scheherazade
  • *****
  • Posts: 1630
    • View Profile
Re: AMS Ads Learning
« Reply #1161 on: June 28, 2017, 10:34:07 AM »
Jesus. Talking to some CSR about the AMS model is tantamount to walking into McDonal's and discussing with the cashier the meat processing plant and logistic fulfilment procedures and how McDonald's could be structured to produce a better patty.

Guy at the cash does not give 2 [crap]s.
They may care and not know much. After all, we've been studying these ads intimately for months now and we still don't know much.

Offline Marian

  • Status: Scheherazade
  • *****
  • Posts: 1516
    • View Profile
Re: AMS Ads Learning
« Reply #1162 on: June 28, 2017, 11:05:12 AM »
To what address did you send the e-mail?

Click on 'Help.'  It is in the upper right hand corner of your AMS dashboard.

Online loraininflorida

  • Status: Jane Austen
  • ***
  • Posts: 317
    • View Profile
Re: AMS Ads Learning
« Reply #1163 on: June 28, 2017, 12:01:14 PM »
After months of dealing with AMS ads my conclusion is that it is a waste of effort trying to affect them, understand them, or trust their graph info. :'(
« Last Edit: June 28, 2017, 12:06:29 PM by loraininflorida »

Lorain O'Neil

Offline Marian

  • Status: Scheherazade
  • *****
  • Posts: 1516
    • View Profile
Re: AMS Ads Learning
« Reply #1164 on: June 28, 2017, 12:05:32 PM »
I had a campaign shut down again with 'Daily Budget Spent' when the budget for the book wasn't half spent. This happened previously to a different book, and it definitely impacts sales. I sent an email and received a polite response that the problem would be investigated.

I've posted before, as have others, about books that aren't relevant to the genre being on the first pages of the carousel. I'm now beginning to wonder if this isn't deliberate. I write literary women's fiction, which certainly isn't as competitive as romances, thrillers, and erotica, yet I see the first pages of carousels filled with books that have no relevancy whatsoever to the book pages they are posted on. One of my keywords is for a book entitled "The Heirs," which is literary women's fiction. For days the first two pages of the carousel has been dominated by bare-chested men. I have nothing against covers that have bare-chested men--they look great--but they belong with their genre, not with literary fiction. I started raising my bid, trying to get to the first page of the carousel, but the bare-chested men stayed. That's when I began to wonder if these books were intentionally placed as a way of boosting the bidding. From what has been posted on this board, the keywords for erotica, romances, and thrillers are more competitive and expensive than the keywords for genres like literary fiction. Are we being played?

It has become almost impossible to make reasonable decisions about AMS campaigns because of the delayed reporting. I have paused keywords only to learn days later that those keywords produced sales. And I have increased spending on keywords that shouldn't have been increased.

Amazon's reporting has gotten so bad that a change in rank for the sale of one of my books took three days (the book isn't in AMS).




Offline Jena H

  • Status: Edgar Allan Poe
  • *******
  • Posts: 6077
  • North Carolina
  • Desperate character
    • View Profile
Re: AMS Ads Learning
« Reply #1165 on: June 28, 2017, 12:29:40 PM »
I had a campaign shut down again with 'Daily Budget Spent' when the budget for the book wasn't half spent. This happened previously to a different book, and it definitely impacts sales. I sent an email and received a polite response that the problem would be investigated.

I've posted before, as have others, about books that aren't relevant to the genre being on the first pages of the carousel. I'm now beginning to wonder if this isn't deliberate. I write literary women's fiction, which certainly isn't as competitive as romances, thrillers, and erotica, yet I see the first pages of carousels filled with books that have no relevancy whatsoever to the book pages they are posted on. One of my keywords is for a book entitled "The Heirs," which is literary women's fiction. For days the first two pages of the carousel has been dominated by bare-chested men. I have nothing against covers that have bare-chested men--they look great--but they belong with their genre, not with literary fiction. I started raising my bid, trying to get to the first page of the carousel, but the bare-chested men stayed. That's when I began to wonder if these books were intentionally placed as a way of boosting the bidding. From what has been posted on this board, the keywords for erotica, romances, and thrillers are more competitive and expensive than the keywords for genres like literary fiction. Are we being played?

It has become almost impossible to make reasonable decisions about AMS campaigns because of the delayed reporting. I have paused keywords only to learn days later that those keywords produced sales. And I have increased spending on keywords that shouldn't have been increased.

Amazon's reporting has gotten so bad that a change in rank for the sale of one of my books took three days (the book isn't in AMS).

The bad thing is, we don't know what keywords other authors use, which results in their books appearing in the carousel of our target books.  In the case you mention, maybe those romance books are in the carousel for "The Heirs" because that author's keywords include words like inheritance, heirs, will, legitimate, Scottish duke, etc.  If Six-Pack Abs Romance (SPAR?  ;) ) appears in the carousel for a lit-fic book, most likely one or more of SPAR's keywords put it there.

So, while on one hand it doesn't seem to "belong" on the page with lit-fic, at the same time it does belong there based on keywords used by SPAR's author when creating the ad. 

As far as I'm concerned, this is one reason I wish AMS would limit the keywords for ads.  I would think that, say, 200 carefully curated words would be sufficient to get the book to appear in related--and relevant--product pages, and not simply on any book that has one word or location in common.
Jena

Offline Gertie Kindle 'a/k/a Margaret Lake'

  • Status: Shakespeare
  • **********
  • Posts: 26756
  • Gender: Female
  • Florida
  • Remembering Jeff and Harvey
    • View Profile
Re: AMS Ads Learning
« Reply #1166 on: June 28, 2017, 12:53:46 PM »
I read all kinds of romance plus mysteries, police procedurals, historical fiction, etc. You'll find all of those in my browsing history. Wouldn't Amazon want to show me all of those categories?

I can't be the only reader who reads multiple genres and I think that's what's happening. Sometimes I read cozy mysteries and sometimes I want hard-boiled so I'm sure Amazon is going to show me both.

There must be crossover, not only within genre, but outside a particular genre.


Please visit my website to browse my virtual bookshelf.
Margaret Lake | website | twitter | youtube | facebook

Offline Marian

  • Status: Scheherazade
  • *****
  • Posts: 1516
    • View Profile
Re: AMS Ads Learning
« Reply #1167 on: June 28, 2017, 01:26:29 PM »
I read all kinds of romance plus mysteries, police procedurals, historical fiction, etc. You'll find all of those in my browsing history. Wouldn't Amazon want to show me all of those categories?

I can't be the only reader who reads multiple genres and I think that's what's happening. Sometimes I read cozy mysteries and sometimes I want hard-boiled so I'm sure Amazon is going to show me both.

There must be crossover, not only within genre, but outside a particular genre.
I don't read  romances or erotica, so why would I be shown these books? I can understand a crossover based on my reading history, but I've seen too much placement that doesn't make sense.

Offline Marian

  • Status: Scheherazade
  • *****
  • Posts: 1516
    • View Profile
Re: AMS Ads Learning
« Reply #1168 on: June 28, 2017, 01:31:49 PM »
The bad thing is, we don't know what keywords other authors use, which results in their books appearing in the carousel of our target books.  In the case you mention, maybe those romance books are in the carousel for "The Heirs" because that author's keywords include words like inheritance, heirs, will, legitimate, Scottish duke, etc.  If Six-Pack Abs Romance (SPAR?  ;) ) appears in the carousel for a lit-fic book, most likely one or more of SPAR's keywords put it there.

So, while on one hand it doesn't seem to "belong" on the page with lit-fic, at the same time it does belong there based on keywords used by SPAR's author when creating the ad. 


It could be a keyword problem. Filters by genre should be in place. The erotica writers can't happy with the results their books are getting on lit/fic pages.

Offline khotisarque

  • Status: Madeleine L'Engle
  • **
  • Posts: 50
  • Gender: Male
  • California
    • View Profile
    • Khoti Sarque
Re: AMS Ads Learning
« Reply #1169 on: June 28, 2017, 02:35:57 PM »
Jesus. Talking to some CSR about the AMS model is tantamount to walking into McDonal's and discussing with the cashier the meat processing plant and logistic fulfilment procedures and how McDonald's could be structured to produce a better patty.

Guy at the cash does not give 2 [crap]s.

Well, maybe.  My experience with Amazon is that not all their staff are knowledgable, but those who are can be very much so.  The cashier at McD's probably knows his supervisor and/or the manager and maybe even the owner of the franchise.  There is a communication channel of some sort; it's worth a try.  If I really was Jesus I'd have an alternative approach, of course, but I'm not, so there we are...
Fine and Nifty: 80%

Barebones: 5%
Moderation in all things, especially in moderation.
khoti sarque | blog

Offline khotisarque

  • Status: Madeleine L'Engle
  • **
  • Posts: 50
  • Gender: Male
  • California
    • View Profile
    • Khoti Sarque
Re: AMS Ads Learning
« Reply #1170 on: June 28, 2017, 03:02:21 PM »
The bad thing is, we don't know what keywords other authors use, which results in their books appearing in the carousel of our target books.  In the case you mention, maybe those romance books are in the carousel for "The Heirs" because that author's keywords include words like inheritance, heirs, will, legitimate, Scottish duke, etc.  If Six-Pack Abs Romance (SPAR?  ;) ) appears in the carousel for a lit-fic book, most likely one or more of SPAR's keywords put it there.

So, while on one hand it doesn't seem to "belong" on the page with lit-fic, at the same time it does belong there based on keywords used by SPAR's author when creating the ad. 

As far as I'm concerned, this is one reason I wish AMS would limit the keywords for ads.  I would think that, say, 200 carefully curated words would be sufficient to get the book to appear in related--and relevant--product pages, and not simply on any book that has one word or location in common.

Those same keywords used for six or ten or twelve books, and they all headed multiple auctions?  Possibly so.  I search for 'christian novel' and #1 in the top 100 shows as 'The Lady Lures the Earl; a Regency Romance'.  Go figure.  Then I look at that title's sponsored carousel and #2 is a SPAR, 'The Dragon of Passion' in which, says the blurb, 'Twilight meets 50 Shades'.  Now go figure some more.  This goes beyond ill-matched, it is certainly downright offensive to a large section of the original searchers, Amazon customers whose 'interests' are being 'met'.

Limiting the keywords might help reduce the indiscriminate wall-papering that is going on.  Placing a small price on views as well as clicks might also help.  Doing nothing will bring the whole experiment into disrepute, which would be a loss to all of us.

Six-Pack Abs Mystery [SPAM] seems to be present.  :-X
Fine and Nifty: 80%

Barebones: 5%
Moderation in all things, especially in moderation.
khoti sarque | blog

Online Dpock

  • Status: Jane Austen
  • ***
  • Posts: 363
  • Gender: Male
  • Inland Northwest
    • View Profile
Re: AMS Ads Learning
« Reply #1171 on: June 28, 2017, 04:53:37 PM »
With just a single campaign running you can't "Pause" it (only terminate), so early yesterday I dropped the daily budget to $2.00, noted the total spent, and moved on.

I just went back to create another campaign which is now sitting in review (about five hours now). Checking its status I noticed my total spend on the first campaign had gone up $28 in twenty-four hours, even though the campaign had been set to a $2 maximum about twenty-six hours ago.

With a second campaign pending, I now get the "Pause" option on the first campaign, so it's now offline. Or is it? And for how many more days will I see total spend numbers rising on the paused campaign?

It's a little scary.


Offline weigle1234

  • Status: Lewis Carroll
  • **
  • Posts: 203
    • View Profile
Re: AMS Ads Learning
« Reply #1172 on: June 28, 2017, 06:13:01 PM »

After months of dealing with AMS ads my conclusion is that it is a waste of effort trying to affect them, understand them, or trust their graph info. :'(


Statistical data is very accurate, and can be very meaningful - providing it is drawn from a large data base.

About 3 weeks ago Just for Kicks I started a Keyword-Stuffed ad (972 Keywords - 2-cent Bid) for my VapoKarb eBook.  Theres no way that eBook could possibly earn a profit - its only purpose is to establish a data base.

As of today, June 28, the ad has generated 210 Clicks and 500,675 Impressions - Click / Impression ratio of .042% (I made note of the ratio and recorded it).

From what I can gather the total universe of Kindle eBooks is approx. 5-Million.
So, my ad appears in approx. 10% of Kindle carousels - that is a very sizeable percentage of a very sizeable data base.  More than enough to draw an accurate conclusion of its general popularity relative to the popularity of my other eBooks.

Next, I repeat the process exactly for another eBook.  EXACTLY meaning I use the same Keywords, same 2-cent Bid, and run the ad for the same length of time.  If ANY Keyword is changed, the entire process will be for naught.  Again, I will make note of the Clicks / Impressions ratio and record it.

Chances are, the Impressions for the second eBook, will be different - since the book title, cover, subtitle, description, etc. will be influenced by the Mysterious Algorithm.  All this information tells me the book with the higher Clicks / Impressions is generally the more popular of the two - and where I should be concentrating most of my efforts to boost sales.

I am aware that many forum folks believe Amazon is constantly screwing with the Algorithm.  I do not see evidence of that.  On a day-to-day, week-to-week basis, my daily impression increases, Clicks / Impressions ratio, aCPC, etc. are very consistent.  Those figures would be all over the place if AMS were actually messing with the Algorithm.

NOTE: for the most accurate results, my first ad will be paused at least a few days before running my second ad.  Otherwise, the appearance of the first ad alongside the second ad (in those instances where it actually occurs) will influence the outcome of the second ad stats (to what extent, if any, is probably impossible to predict - without going totally batty over the numbers).

I am only basing my results on Stuffed-Keyword, 2-cent Bid ads.  The same could be accomplished with higher bids and less Keywords, but will take much longer, involve a smaller data base (less accuracy), and will be more expensive if the ads are losers.

Something else to keep in mind.  Even if an ad is a loser, its appearance alongside your other ads is, in effect, a form of FREE advertising.

Offline Seneca42

  • Status: Arthur Conan Doyle
  • ****
  • Posts: 978
    • View Profile
Re: AMS Ads Learning
« Reply #1173 on: June 28, 2017, 06:56:59 PM »
Well, maybe.  My experience with Amazon is that not all their staff are knowledgable, but those who are can be very much so.  The cashier at McD's probably knows his supervisor and/or the manager and maybe even the owner of the franchise.  There is a communication channel of some sort; it's worth a try.  If I really was Jesus I'd have an alternative approach, of course, but I'm not, so there we are...

hehe sorry my reply definite came off snarky when it wasn't meant to.

Or rather, my snarkiness is more directed at Amazon. They are kings of boilerplate reponses. They are good for fixing stuff (ie. if something goes wrong they troubleshoot well)... but beyond that they tend to know substantially less than what folks on here know (or they at least pretend to know less, one of the two).

Offline weigle1234

  • Status: Lewis Carroll
  • **
  • Posts: 203
    • View Profile
Re: AMS Ads Learning
« Reply #1174 on: June 28, 2017, 07:09:47 PM »
A quick thought: the AMS Algorithm is Proprietary Information - just as is Coca-Colas formula.  They spent millions of dollars fine-tuning it.

The Kindle library is already bursting at the seams.  Imagine what it would be like if AMS publicized the Algorithm -  and anybody with a vocabulary of more than 50 words tried to become a publisher.  (An elitist attitude, but we do tend to think of ourselves as would-be Hemingways.)