Author Topic: Broke 1K three weeks into launch! (Updated: Question about what to do next?)  (Read 2895 times)  

Online Berries

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I love these threads and it's where I learned most of everything I learned, so here goes. As you can see, I have two books in my signature line. Missing Parts was launched in October and I launched Phantom Limb exactly three weeks ago. Phantom Limb is currently ranked #959 Paid in Kindle Store (#34 and #57 in categories) and Missing Parts is currently ranked #14,133 Paid in Kindle Store (200+ in categories). Missing Parts has never dropped below 3k and Phantom Limb has taken off. So, what's the difference between the two?

1. Here's what I think is the most important thing- the difference between covers. Missing Parts launched with a TERRIBLE cover. I liked it at first, but in thumbnail size it was barely readable. It looked grainy. I contacted the designer for help and it took him 2 months to get back to me. I have since worked with a new designer and replaced the cover but should've done so immediately when I noticed there was a problem. Phantom Limb has a great cover. I've had people contact me saying that they bought the book for the cover alone.

2. I set up the paperback copy first via Createspace so that I could gather reviews on it prior to launch.

3. I contacted hundreds of leads for ARC reviewers and didn't stop until I had 100 interested (knowing less than half would probably review).

4. I put up Phantom Limb for pre-order. I didn't do this with Missing Parts.

5. I put Phantom Limb up for pre-order two weeks prior to launch and had 7 reviews by launch date and had steadily increased my sales up until launch day. (again, didn't do with Missing Parts).

6. I launched Phantom Limb at 2.99.

7. For the first two weeks, I staggered my promotion efforts focusing on building on steady climb rather than a dramatic spike. From everything I've read, I know it's fairly easy to create a quick spike and then fall just as suddenly (I spiked with Missing Parts and then fell). My goal is to be STICKY. So, I staggered things (i.e, emailing subscribers, facebook posts, even the emails I sent to friends/family/fans).

8. Since I'd done a pre-order, I was able to do a countdown deal within my first 30 days (another bonus of preorder). I dropped the price to 99 cents yesterday and that's when things really began to roll.

9. For the next 5 days, I have a series of promotion sites each day with every day having at least one heavy hitter (i.e., ENT, OHFB, Bargain Booksy, etc.) coupled with smaller promotion sites.

Today, I cracked 1k and am aiming for cracking 500. My ultimate goal= stickiness.

So, there's my thread. I hope it helps somebody else because I have devoured everyone else's promotion threads and it's worked!
« Last Edit: February 09, 2017, 08:46:20 AM by Berries »

Lucinda Berry

Offline Nicholas Erik

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #1 on: February 07, 2017, 06:33:28 PM »
Very cool. This a clever twist on launching. Had no idea you could set up a KCD within the launch window w/ a pre-order. How soon after the book goes live can you do that?

Nick

Online Berries

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #2 on: February 07, 2017, 06:35:26 PM »
Quote
Had no idea you could set up a KCD within the launch window w/ a pre-order. How soon after the book goes live can you do that?

It allowed me to do the KCD 30 days after I'd started the pre-order. So, I ran the KCD about 2.5 from the official launch date.

Lucinda Berry

Offline Beth_Hammond

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #3 on: February 07, 2017, 06:39:30 PM »
Woo hoo! That's fantastic. Congratulations.

I'm still figuring this out.
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Online Berries

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #4 on: February 07, 2017, 07:45:42 PM »
Thanks, Beth!

Lucinda Berry

Offline GP Hudson

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #5 on: February 07, 2017, 07:59:30 PM »
Thanks for this. I never knew you could use a preorder to do a KCD in the first 30 days either. Will have to give that a try.


Online AllyD

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #6 on: February 08, 2017, 12:44:34 AM »
Congrats! And good to know on the countdown deal, thanks for the tip.

Offline Holly Dodd

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #7 on: February 08, 2017, 03:08:08 AM »
Congratulations, that's huge! Way to go!

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Offline Holly Dodd

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #8 on: February 08, 2017, 03:10:34 AM »
The pre-order/KCD is part of my book #2 launch. I love to see something I hoped would work, working in real time for you!

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Offline broski

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #9 on: February 08, 2017, 03:17:45 AM »
Congrats, That's a good one. ;) 8)
bruno mars that's what i like
« Last Edit: March 20, 2017, 12:37:23 PM by broski »

Offline John Dixon

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #10 on: February 08, 2017, 04:30:41 AM »
Congrats -- and thanks for sharing. For those of us new to self-publishing, this sort of thread is pure gold.

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Offline Liezeneven

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #11 on: February 08, 2017, 05:04:01 AM »
Thank you for sharing!!
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Online Berries

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #12 on: February 08, 2017, 07:23:59 AM »
Thanks, everyone. Still holding steady at #952. Here's hoping today brings another good day :)

Lucinda Berry

Offline Philip Gibson

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #13 on: February 08, 2017, 09:24:40 AM »
Now at #918.  Fantastic launch!  Well done!

Was the book at $0.99 for the duration of the pre-order?  I see it will go up to $2.99 when the Countdown ends in 3 days.  I thought we couldn't change the price within a certain time of the Countdown ending.

Or something like that.  Can you clarify?

Thanks.

Philip

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Online Berries

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #14 on: February 08, 2017, 09:30:16 AM »
Quote
Was the book at $0.99 for the duration of the pre-order?  I see it will go up to $2.99 when the Countdown ends in 3 days.  I thought we couldn't change the price within a certain time of the Countdown ending.

Or something like that.  Can you clarify?

The book was at 2.99 during pre-order and initial launch.

Lucinda Berry

Offline Becca Mills

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #15 on: February 08, 2017, 09:33:51 AM »
Excellent! Congrats! :)




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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #16 on: February 08, 2017, 09:37:57 AM »
Big congrats!


Offline amiblackwelder

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #17 on: February 08, 2017, 09:38:32 AM »
Yea, that is awesome!

Offline Vintage Mari

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #18 on: February 08, 2017, 10:05:12 AM »
OP, congratulations on a strong launch and I wish endless stickiness for your book. :D Thank you so very much for your post, too. It's been helpful.

Offline Beth_Hammond

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #19 on: February 08, 2017, 10:07:16 AM »
I saw you in a newsletter this morning. I can't remember if it was ENT or Awesome Gang (if AG I was in there with you lol). Either way, hope today is going well for you!

I'm still figuring this out.
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Offline Beth_Hammond

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #20 on: February 08, 2017, 10:08:24 AM »
Oh, you're at #778!

I'm still figuring this out.
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Online Berries

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #21 on: February 08, 2017, 10:30:38 AM »
Quote
Oh, you're at #778!

I am! ENT, ebookhounds, and Pixel Scroll were on my list today.

Lucinda Berry

Offline MattGodbey

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #22 on: February 08, 2017, 10:32:43 AM »
Thanks for the info and posting.

Offline lostones

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #23 on: February 08, 2017, 11:23:40 AM »
I love these threads and it's where I learned most of everything I learned, so here goes. As you can see, I have two books in my signature line. Missing Parts was launched in October and I launched Phantom Limb exactly three weeks ago. Phantom Limb is currently ranked #959 Paid in Kindle Store (#34 and #57 in categories) and Missing Parts is currently ranked #14,133 Paid in Kindle Store (200+ in categories). Missing Parts has never dropped below 3k and Phantom Limb has taken off. So, what's the difference between the two?

1. Here's what I think is the most important thing- the difference between covers. Missing Parts launched with a TERRIBLE cover. I liked it at first, but in thumbnail size it was barely readable. It looked grainy. I contacted the designer for help and it took him 2 months to get back to me. I have since worked with a new designer and replaced the cover but should've done so immediately when I noticed there was a problem. Phantom Limb has a great cover. I've had people contact me saying that they bought the book for the cover alone.

2. I set up the paperback copy first via Createspace so that I could gather reviews on it prior to launch.

3. I contacted hundreds of leads for ARC reviewers and didn't stop until I had 100 interested (knowing less than half would probably review).

4. I put up Phantom Limb for pre-order. I didn't do this with Missing Parts.

5. I put Phantom Limb up for pre-order two weeks prior to launch and had 7 reviews by launch date and had steadily increased my sales up until launch day. (again, didn't do with Missing Parts).

6. I launched Phantom Limb at 2.99.

7. For the first two weeks, I staggered my promotion efforts focusing on building on steady climb rather than a dramatic spike. From everything I've read, I know it's fairly easy to create a quick spike and then fall just as suddenly (I spiked with Missing Parts and then fell). My goal is to be STICKY. So, I staggered things (i.e, emailing subscribers, facebook posts, even the emails I sent to friends/family/fans).

8. Since I'd done a pre-order, I was able to do a countdown deal within my first 30 days (another bonus of preorder). I dropped the price to 99 cents yesterday and that's when things really began to roll.

9. For the next 5 days, I have a series of promotion sites each day with every day having at least one heavy hitter (i.e., ENT, OHFB, Bargain Booksy, etc.) coupled with smaller promotion sites.

Today, I cracked 1k and am aiming for cracking 500. My ultimate goal= stickiness.

So, there's my thread. I hope it helps somebody else because I have devoured everyone else's promotion threads and it's worked!

Now the real question.

How much have you spent (cover, editing, promo sites) compared to what you've made so far?

Offline CarolynVMurray

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Re: Just broke 1K three weeks into launch! What I did wrong the first time...
« Reply #24 on: February 08, 2017, 11:46:33 AM »
Wow... 793. Congrats. I'm very curious to know what happens to sales and rankings when your countdown is over. I hope you get that super stickiness - you certainly put a lot of thought into your launch. I also didn't know about the pre-order/countdown possibility - I may have to get that a try.
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