What Mr. Barnett said:
I agree in general, but i think in this case the 'guarantee' is more that if you don't sell as much as the figure they state, you get an in store credit (for want of a better term).
As far as I can tell, this is the only bit of their business which causes them trouble. I've used them before and they were good for me. I'm using them again in the summer.
Yes, EXACTLY. Thank you for clarifying this
Think of the guarantee as
We'll bring a lot of horses to the water. Based on past trends we know that 1,000 to 2,000 horses will drink. So we guarantee 1,200 horses will drink (free book downloads)
If the horses don't drink
We'll run it again FOR NO CHARGE and send more horses so you get to a total of 1,200+ horses that drink
That's the guarantee.