Hi Kboarders,
Hope this post finds you well.
I have been pondering about the different paths to market your book, and I made out the following four basic models, which you already know.
They are:
1. Paid Ads - Bookbub, AMS etc
2. Freemium - permafree, 5 days promo, giveaways etc
3. Online and offline networking - social media, blogs, webinars, podcasts, attending author conferences, bookfairs etc
4. Product Improvement
Usually a combination of all the above four methods are used for marketing. While the first three methods are usually discussed, my intention is to draw your attention to the last model, which is, Product Improvement. This is usually done across all industries: new software versions, a new model of mobile phone, are very good examples. In our case, it comes down to re-writing which is actually editing your book. Yes, even redoing the blurb, changing tags, and changing the cover counts here.
I once heard in a podcast (Simon Whistler's or Tim Knox's?) that an author announced in a conference that he actually edited his book 38 times or so before it took off!
So my question to you is this:
If you deliberately re-edit your book several times, even if it appears perfect, and use that alone as a marketing tool, will it begin to emit a special vibe, some sort an aura, which intuitively attracts customers while they browse through the Amazon catalogue?
Hope this post finds you well.
I have been pondering about the different paths to market your book, and I made out the following four basic models, which you already know.
They are:
1. Paid Ads - Bookbub, AMS etc
2. Freemium - permafree, 5 days promo, giveaways etc
3. Online and offline networking - social media, blogs, webinars, podcasts, attending author conferences, bookfairs etc
4. Product Improvement
Usually a combination of all the above four methods are used for marketing. While the first three methods are usually discussed, my intention is to draw your attention to the last model, which is, Product Improvement. This is usually done across all industries: new software versions, a new model of mobile phone, are very good examples. In our case, it comes down to re-writing which is actually editing your book. Yes, even redoing the blurb, changing tags, and changing the cover counts here.
I once heard in a podcast (Simon Whistler's or Tim Knox's?) that an author announced in a conference that he actually edited his book 38 times or so before it took off!
So my question to you is this:
If you deliberately re-edit your book several times, even if it appears perfect, and use that alone as a marketing tool, will it begin to emit a special vibe, some sort an aura, which intuitively attracts customers while they browse through the Amazon catalogue?