Author Topic: Effectiveness of blog tours  (Read 487 times)  

Offline whistlelock

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Effectiveness of blog tours
« on: May 09, 2017, 08:38:58 AM »
Do many of you have any/much experience with blog tours- whether organized by yourself or by a company? 

How effective were they at boosting sales, subscribers and so on? 

I ask because it seems like something that was very effective circa 2011 but today not so much.  That may be a personal bias since I stopped following blogs about 2011... 

Offline LilyBLily

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Re: Effectiveness of blog tours
« Reply #1 on: May 09, 2017, 08:42:26 AM »
Several companies frequently are recommended, and using them is certainly less time-consuming than doing guest blog posts one by one on your own, but I have heard nothing to suggest that blog tours work anymore. It may depend on your genre.

Online Dpock

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Re: Effectiveness of blog tours
« Reply #2 on: May 09, 2017, 09:02:08 AM »

I ask because it seems like something that was very effective circa 2011 but today not so much.  That may be a personal bias since I stopped following blogs about 2011...

Plug nearly any blog into Alexa or Hypestat and you'll likely see traffic falling off a cliff, especially over the last year.


Offline Jean Paul Zogby

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Re: Effectiveness of blog tours
« Reply #3 on: May 09, 2017, 10:05:55 AM »
Do many of you have any/much experience with blog tours- whether organized by yourself or by a company? 

How effective were they at boosting sales, subscribers and so on? 

I ask because it seems like something that was very effective circa 2011 but today not so much.  That may be a personal bias since I stopped following blogs about 2011...
I booked one blog tour for my non-fiction book well in advance with a renowned website (won't mention the name), after a month they sent me the blogs that will feature my guest posts/interviews, and almost all of them had nothing to do with non-fiction. I checked their traffic on SimilarWeb.com and was appalled. I had to cancel, but fortunately they were kind enough to refund.
So it all depends on what you are looking for and what blogs you manage to get on.

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Offline JessicaPAuthor

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Re: Effectiveness of blog tours
« Reply #4 on: May 09, 2017, 02:45:26 PM »
I did a blog tour for the release of my first indie romance, SPANISH LESSONS. I hired a tour company that specialized in romance; I think it cost me $150. While I liked the woman I worked with, the return on investment was pretty much zero - a total bust, probably because the bloggers who reviewed my book had very, very small followings. I'd only hire a blog tour company if I knew they had solid relationships with bigger blogs (meaning they have large followings and influence within the genre).

For my following books, I had a lot more success reaching out to blogs on my own. I'm constantly experimenting with new strategies, but I've built up a (small) list of dedicated, supportive bloggers, and I'm working on establishing relationships with some of the giants in my genre. For my latest launch (the fourth book in the same series - out June 2), I've hired a PA to help me create inroads with new blogs. We'll see how it goes. But I definitely wouldn't shell out money to a blog tour coordinator again. It takes a lot of time to discover and reach out to blogs on your own, but I've found it's definitely worth it. Hope this helps.
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Offline anniejocoby

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Re: Effectiveness of blog tours
« Reply #5 on: May 09, 2017, 02:50:09 PM »
I booked one for a couple of my Book One romances. I can't remember which ones. All that I know was that they were a waste of money.

One was for reviews only - I got very little interest in my book and even fewer reviews. The other was a real blog tour, and, in addition to not getting sales or exposure from it, it was a lot of work. I had to do posts and answer questions and all kinds of stuff.

I wouldn't do it.

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Offline CLStone

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Re: Effectiveness of blog tours
« Reply #6 on: May 09, 2017, 05:46:49 PM »
I interview my newsletter people every year with a small survey and ask where they find the books they like. (Usually, a good portion respond.)

Not one of them will tell me they find new books via a blog. I can probably dig up the results of these surveys, but most answers revolve around BookBub, general searches and friend recommendations.

I used to keep tabs on book vloggers and some of the bigger book blogs and the biggest book bloggers actually did vlogs. Book hauls on YouTube are usually more popular than actual reviews. But each video will have stats you can see how on many checked out the video.  It can be hard to reach out to vloggers to be included in their reviews or hauls.

But it comes down to chasing around vlogs with maybe 3000 views per video, or paying someone like BookSends for access to thousands of more readers with little work.

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Offline RightHoJeeves

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Re: Effectiveness of blog tours
« Reply #7 on: May 09, 2017, 06:48:49 PM »
I don't read a lot of blogs, but the ones I do rarely have guest posts or anything like that. Maybe I'm just not looking at the right blogs but it seems to me the blogs worth being on usually don't want that sort of outside content.

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Offline Elizabeth Barone

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Re: Effectiveness of blog tours
« Reply #8 on: May 09, 2017, 07:01:07 PM »
I haven't had much luck with blog tours. I've heard good things about Give Me Books, but haven't tried them myself because I just can't justify the expense right now.

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Offline Lummox JR

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Re: Effectiveness of blog tours
« Reply #9 on: May 10, 2017, 12:34:10 AM »
I don't read a lot of blogs, but the ones I do rarely have guest posts or anything like that. Maybe I'm just not looking at the right blogs but it seems to me the blogs worth being on usually don't want that sort of outside content.

This is my general feeling on blogs too. If guest posts are super frequent, the blog owner's voice is lost in the noise. But I hadn't connected this mentally with the question of blog tours.
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Offline Flying Pizza Pie

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Re: Effectiveness of blog tours
« Reply #10 on: May 10, 2017, 01:47:00 AM »
I tried three different blog tours from $60 to $125,  about 10-15 blogs, guest blogs, and book reviews. My sales results were very disappointing. A $60 blog tour with 8 blogs got me about what I can get for a $10 promo from Awesomegang.


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