NetGalley

Author Topic: Bookbub with Amazon ads?  (Read 243 times)  

Offline CloudStrife

  • Status: Madeleine L'Engle
  • **
  • Posts: 92
    • View Profile
Bookbub with Amazon ads?
« on: June 22, 2018, 05:57:14 AM »
I normally run Amazon ads. I was wondering if it's a good idea to continue to run those ads even if I have a Bookbub featured deal lined up. The discount is down to $.99

Offline Cassie Leigh

  • Status: Scheherazade
  • *****
  • Posts: 1835
    • View Profile
Re: Bookbub with Amazon ads?
« Reply #1 on: June 22, 2018, 07:00:36 AM »
When I had an international-only Bookbub I ran AMS, FB ads, and Bookbub CPC ads on the U.S. side of things. If you have a full Bookbub feature I'd say it makes more sense to run AMS around the dates of the promo, but not on it, although if you can catch that momentum and ride it with an AMS ad that ad can stay hot for months.


8 Pen Names. Genres: Non-fiction, Speculative Fiction, Romance.
Blog | Video Courses | Quick & Dirty Guide to AMS

Offline John Etzil

  • Status: Dr. Seuss
  • *
  • Posts: 35
    • View Profile
Re: Bookbub with Amazon ads?
« Reply #2 on: June 22, 2018, 08:29:43 AM »
I would. So much to be gained from back of book email signups alone...Those folks are the backbone of your business.

I normally run Amazon ads. I was wondering if it's a good idea to continue to run those ads even if I have a Bookbub featured deal lined up. The discount is down to $.99

John Etzil