Need a new Case? Save $30 with code SPARKLE30 + Free Shipping at Case-Mate.com! Offer ends 12/15.

Author Topic: A New AMS Thread  (Read 16983 times)  

Offline weigle1234

  • Status: Lewis Carroll
  • **
  • Posts: 205
    • View Profile
Re: A New AMS Thread
« Reply #125 on: November 02, 2017, 09:15:03 PM »

What am I missing?


I believe AMS is experiencing massive computer (Algorithm) problems.  Lately, lots of weird things have been happening with my AMS data.

In a recent post, I aired my biggest complaint with AMS; their basically non-existent, or at least somewhat timely, reporting of sales data in the Est. Total Sales column of our Advertising Campaigns chart.

Without at least estimated sales data for individual ads, it is impossible to determine individual ad effectiveness.  That all-important data rarely appears on my chart.  Is anyone else having that problem, or is it just me?

The primary purpose of any business it to turn a profit - to make money.  I assume most folks on this forum share that opinion.  Amazon exists solely for that reason - to make money.  They know precisely where each and every dollar is invested - why are we not given that same consideration - or, is it just me?

Offline weigle1234

  • Status: Lewis Carroll
  • **
  • Posts: 205
    • View Profile
Re: A New AMS Thread
« Reply #126 on: November 02, 2017, 09:51:45 PM »

I'm surprised by the number of impressions this quickly for a 10-cent ad--and especially the number for a single keyword. Is this normal or even possible? ???

UPDATE (Nov. 2 @ 6:20 p.m. EDT):My 10-cent ad has been running now for 42 hours and this one keyword has 82,456 impressions with 5 clicks. Don't understand what is happening. The keyword is an author's name and he only has five books on Amazon. Of those, my ad appears on three titles but as far back as pages 14 or 15. This doesn't explain the high number of impressions.

Any thoughts? Comments?


As mentioned in my last post - I believe AMS is in the mist of massive computer (Algorithm) problems.

With your particular situation (82,456 Impressions with 5 Clicks on a single Keyword) - IMO that is a reflection of their problem - which, hopefully, will soon be resolved.

Along that line, IMHO, many folks attach far too much importance on performance of individual Keywords - in regard to the interaction of all 3 factors (Impressions, Clicks, Sales).  I assert that it is mathematically impossible for AMS to provide useful stats in that regard.  At best, all they can offer is a rough guess as to individual Keyword performance - and I seriously question their ability to do even that.

We tend to dwell on the effects of changing individual Keywords in response to performance stats.  If such change(s) boost ad performance, our tendency is to feel gratified with our brilliance.  My feeling is that the result of such changes (good or bad) is mere circumstance.

Offline R.E.Conary

  • Status: Lewis Carroll
  • **
  • Posts: 130
  • Florida
    • View Profile
    • Rachel Cord, P.I.
Re: A New AMS Thread
« Reply #127 on: November 03, 2017, 06:25:16 AM »
As mentioned in my last post - I believe AMS is in the mist of massive computer (Algorithm) problems.

Thought that was the case. Just hadn't seen such an extreme example.  :o

We tend to dwell on the effects of changing individual Keywords in response to performance stats.  If such change(s) boost ad performance, our tendency is to feel gratified with our brilliance.  My feeling is that the result of such changes (good or bad) is mere circumstance.

Good point.   :D
"Life's a crapshoot. We don't know the result until we roll the dice." ~ Rachel Cord


  

Offline Sam Kates

  • Status: Scheherazade
  • *****
  • Posts: 1715
  • Gender: Male
  • UK
  • From the land of song and dragons.
    • View Profile
    • Sam Kates
Re: A New AMS Thread
« Reply #128 on: November 03, 2017, 11:15:37 AM »
Sorry to interrupt the discussion with a couple of complete newbie questions (i.e. newbie to AMS), but I suspect they're far too basic to justify their own thread.

Firstly, what exactly is an 'impression'? I assume it's every time your ad is displayed, but am not entirely sure.

Secondly, I've started a Product Display ad at a low level ($0.10) because I wasn't entirely sure what I was doing and preferred to err on the side of not spending enough than overspending. I see here that I may soon need to go in to increase that. Is that easy to accomplish? I'm looking at the ad dashboard and can't see how I would amend it.

    
sam kates

Offline Cassie Leigh

  • Status: Scheherazade
  • *****
  • Posts: 1405
    • View Profile
Re: A New AMS Thread
« Reply #129 on: November 03, 2017, 12:05:37 PM »
Secondly, I've started a Product Display ad at a low level ($0.10) because I wasn't entirely sure what I was doing and preferred to err on the side of not spending enough than overspending. I see here that I may soon need to go in to increase that. Is that easy to accomplish? I'm looking at the ad dashboard and can't see how I would amend it.

Click on the ad. That should take you to the Campaign Settings tab for the ad. About halfway down that list you should see CPC Bid with an edit button next to your current bid. Click on it, edit, save.

As for impressions, Amazon says "an impression is generated every time your ad is displayed." What that actually means has been debated quite a lot.


8 Pen Names. Genres: Non-fiction, Speculative Fiction, Romance.
Blog

Offline David Beers

  • Status: Jane Austen
  • ***
  • Posts: 465
  • Gender: Male
  • Athens, GA
  • Killing things one word at a time
    • View Profile
    • David Beers, Author
Re: A New AMS Thread
« Reply #130 on: November 03, 2017, 12:08:54 PM »
Sorry to interrupt the discussion with a couple of complete newbie questions (i.e. newbie to AMS), but I suspect they're far too basic to justify their own thread.

Firstly, what exactly is an 'impression'? I assume it's every time your ad is displayed, but am not entirely sure.

Secondly, I've started a Product Display ad at a low level ($0.10) because I wasn't entirely sure what I was doing and preferred to err on the side of not spending enough than overspending. I see here that I may soon need to go in to increase that. Is that easy to accomplish? I'm looking at the ad dashboard and can't see how I would amend it.



An impression is each time someone views your ad.

For the product display ad, copy it, and then up the bid. You can cancel the old one if you want.

Craft first.
Website | Amazon

Offline J. Tanner

  • Status: Arthur Conan Doyle
  • ****
  • Posts: 940
  • Gender: Male
  • California
    • View Profile
    • J. Tanner vs. the Page
Re: A New AMS Thread
« Reply #131 on: November 03, 2017, 05:37:03 PM »
Secondly, I've started a Product Display ad at a low level ($0.10) because I wasn't entirely sure what I was doing and preferred to err on the side of not spending enough than overspending. I see here that I may soon need to go in to increase that. Is that easy to accomplish? I'm looking at the ad dashboard and can't see how I would amend it.

You can raise it as others have mentioned. But it's not the only choice. You might consider doing more ads. I'm assuming you're starting with your Earth Haven Book 1.

Make 10 ads at 10 cents per click with $1 max. See if one piece of ad copy you write does better than the others. (If their ads behave like usual, you don't have to worry about spending even that $10 per day.)

What you're watching for is "how many clicks on average to get a sale?"

The other thing you want to know from your past experience is "what percentage of people who buy book 1 go on to buy book 2 and 3?"

With a 99 cent book, it's hard to run a profit because 4 clicks for 1 sale is pretty unheard of, and you've spend .40 cents for those clicks that result in .35 revenue. So you need to factor in how many of those buyers go on to buy the other books in the series. Let's say half for simplicity.

And let's say your conversion of clicks to sales is more like 10 clicks for a sale. So now 20 clicks costs you $2, results in 2 sales of book 1 at $.99, and one sale of book 2 and book 3 down the road at $2.99 each. That's $2 in ads resulting in $4.35 in revenue.

Your actual math probably won't be that rosy, but that's the power of series and you want to figure out that basic break point for yourself so you can then figure out how high a bid makes sense because AMS doesn't figure this out for you. But testing at 10 cents is fine. You can even do tons of ads and try 02 cents.
J. Tanner vs. the Page (blog)

Collection        | Appearing in                          | Stories                                        (KU)          (KU)        | Action/Adventure Series

Offline Sam Kates

  • Status: Scheherazade
  • *****
  • Posts: 1715
  • Gender: Male
  • UK
  • From the land of song and dragons.
    • View Profile
    • Sam Kates
Re: A New AMS Thread
« Reply #132 on: November 03, 2017, 05:42:17 PM »
Click on the ad. That should take you to the Campaign Settings tab for the ad. About halfway down that list you should see CPC Bid with an edit button next to your current bid. Click on it, edit, save.

As for impressions, Amazon says "an impression is generated every time your ad is displayed." What that actually means has been debated quite a lot.

Yep, that works - thanks, Cassie. The dashboard looked so alien that I hesitated to click anywhere before asking around here first. I've been in this game for around five years, but am a complete novice when it comes to AMS.

As for impressions, that seems as woolly as I suspected it might be.

Thanks, again.

    
sam kates

Offline Sam Kates

  • Status: Scheherazade
  • *****
  • Posts: 1715
  • Gender: Male
  • UK
  • From the land of song and dragons.
    • View Profile
    • Sam Kates
Re: A New AMS Thread
« Reply #133 on: November 03, 2017, 05:47:46 PM »
An impression is each time someone views your ad.

For the product display ad, copy it, and then up the bid. You can cancel the old one if you want.

Thanks, David, but Cassie's method of simply editing the existing bid seems easier, unless there's a catch. If there are two or more ways to do anythng when it comes to technology, I'm all for the simplest one.
    
sam kates

Offline Sam Kates

  • Status: Scheherazade
  • *****
  • Posts: 1715
  • Gender: Male
  • UK
  • From the land of song and dragons.
    • View Profile
    • Sam Kates
Re: A New AMS Thread
« Reply #134 on: November 03, 2017, 05:56:02 PM »
You can raise it as others have mentioned. But it's not the only choice. You might consider doing more ads. I'm assuming you're starting with your Earth Haven Book 1.

Make 10 ads at 10 cents per click with $1 max. See if one piece of ad copy you write does better than the others. (If their ads behave like usual, you don't have to worry about spending even that $10 per day.)

What you're watching for is "how many clicks on average to get a sale?"

The other thing you want to know from your past experience is "what percentage of people who buy book 1 go on to buy book 2 and 3?"

With a 99 cent book, it's hard to run a profit because 4 clicks for 1 sale is pretty unheard of, and you've spend .40 cents for those clicks that result in .35 revenue. So you need to factor in how many of those buyers go on to buy the other books in the series. Let's say half for simplicity.

And let's say your conversion of clicks to sales is more like 10 clicks for a sale. So now 20 clicks costs you $2, results in 2 sales of book 1 at $.99, and one sale of book 2 and book 3 down the road at $2.99 each. That's $2 in ads resulting in $4.35 in revenue.

Your actual math probably won't be that rosy, but that's the power of series and you want to figure out that basic break point for yourself so you can then figure out how high a bid makes sense because AMS doesn't figure this out for you. But testing at 10 cents is fine. You can even do tons of ads and try 02 cents.

Thanks, J. Tanner - the notion of running additional ads alongside didn't even occur to me. Food for thought, indeed.

(I'm not running ads on The Cleansing, for reasons I won't bore you with, but on my latest release - a collection of Christmas-themed short horror stories. I know shorts are a hard sell, so wanted to advertise them in the run-up to Christmas. I don't mind a negative ROI because a couple of the stories are set in the Earth Haven world and are exposure for that series. Provided, of course, I can get eyes on the collection.)
    
sam kates

Offline J. Tanner

  • Status: Arthur Conan Doyle
  • ****
  • Posts: 940
  • Gender: Male
  • California
    • View Profile
    • J. Tanner vs. the Page
Re: A New AMS Thread
« Reply #135 on: November 03, 2017, 06:03:19 PM »
Thanks, J. Tanner - the notion of running additional ads alongside didn't even occur to me. Food for thought, indeed.

(I'm not running ads on The Cleansing, for reasons I won't bore you with, but on my latest release - a collection of Christmas-themed short horror stories. I know shorts are a hard sell, so wanted to advertise them in the run-up to Christmas. I don't mind a negative ROI because a couple of the stories are set in the Earth Haven world and are exposure for that series. Provided, of course, I can get eyes on the collection.)

OK. You've got that priced at $2.99 which gives you some room to work with. Same principle applies. I like more ads with .10 bids because the math is easy enough to do in my head. :P

You need sell 1 book per 20 clicks to break even.

This is doable. Check crowd wisdom, but my guess is most people will tell you if you aren't converting 1 in 20 mildly interested parties you've got a problem with your store page: blurb, price, sample, cover attracting wrong genre reader, etc.
J. Tanner vs. the Page (blog)

Collection        | Appearing in                          | Stories                                        (KU)          (KU)        | Action/Adventure Series

Online Dpock

  • Status: Jane Austen
  • ***
  • Posts: 364
  • Gender: Male
  • Inland Northwest
    • View Profile
Re: A New AMS Thread
« Reply #136 on: November 03, 2017, 06:10:56 PM »
I'm not seeing the normal delivery of AMS ads across the bottom of product pages. Is this a glitch?


Offline Sam Kates

  • Status: Scheherazade
  • *****
  • Posts: 1715
  • Gender: Male
  • UK
  • From the land of song and dragons.
    • View Profile
    • Sam Kates
Re: A New AMS Thread
« Reply #137 on: November 03, 2017, 06:12:26 PM »
OK. You've got that priced at $2.99 which gives you some room to work with. Same principle applies. I like more ads with .10 bids because the math is easy enough to do in my head. :P

You need sell 1 book per 20 clicks to break even.

This is doable. Check crowd wisdom, but my guess is most people will tell you if you aren't converting 1 in 20 mildly interested parties you've got a problem with your store page: blurb, price, sample, cover attracting wrong genre reader, etc.

Thank you for the advice - I shall fully consider all you've said, but it will have to wait until Sunday. (It's my 53rd  birthday today, I'm a little under the weather - i.e. sozzled - and we're out again tomorrow.) I really like the idea of running concurrent ads and shall give this my undivided, and sober, attention on Sunday. Thank you, again - it's truly much appreciated.
    
sam kates

Online IntoTheAbyss

  • Status: Madeleine L'Engle
  • **
  • Posts: 68
    • View Profile
Re: A New AMS Thread
« Reply #138 on: November 03, 2017, 09:47:39 PM »
I'm not seeing the normal delivery of AMS ads across the bottom of product pages. Is this a glitch?

It was happening to me for a little bit then they reappeared.

Online Dpock

  • Status: Jane Austen
  • ***
  • Posts: 364
  • Gender: Male
  • Inland Northwest
    • View Profile
Re: A New AMS Thread
« Reply #139 on: November 04, 2017, 09:31:21 AM »
It was happening to me for a little bit then they reappeared.

For over twelve hours now there's been no consistent pattern of delivery with AMS ads as well as product pages.


Online Philip Gibson

  • Status: Arthur C Clarke
  • *****
  • Posts: 2435
  • Gender: Male
  • Laos (Moved from Yorkshire)
  • Philip and Cookie the Dog
    • View Profile
    • Hashtag Histories
Re: A New AMS Thread
« Reply #140 on: November 04, 2017, 05:13:13 PM »
I'm currently not seeing a row of Sponsored Products ads on any book.

Philip

What if there had been social media during important historical events?
Philip Gibson | Hashtag Histories | Word By Word Graded Readers for Children

Offline loraininflorida

  • Status: Jane Austen
  • ***
  • Posts: 336
    • View Profile
Re: A New AMS Thread
« Reply #141 on: November 04, 2017, 05:31:29 PM »
I'm currently not seeing a row of Sponsored Products ads on any book.

Philip

I noticed that last night, thought it might be my ad blocker, but it wasn't. I still can't find any Sponsored  Product
Ads carousel on any book, but my impressions and clicks keep rising, so I really don't get it.  :'(

Is anybody seeing any?
« Last Edit: November 04, 2017, 05:34:46 PM by loraininflorida »

Lorain O'Neil

Offline Cassie Leigh

  • Status: Scheherazade
  • *****
  • Posts: 1405
    • View Profile
Re: A New AMS Thread
« Reply #142 on: November 04, 2017, 05:46:41 PM »
For me they're visible on Internet Explorer but not on Firefox.


8 Pen Names. Genres: Non-fiction, Speculative Fiction, Romance.
Blog

Offline Rob Tran

  • Status: Dr. Seuss
  • *
  • Posts: 27
    • View Profile
Re: A New AMS Thread
« Reply #143 on: November 04, 2017, 06:00:22 PM »
Very new to the book publishing business!

I am running my first AMS ad at a budget of $2 per day.

Just wondering if this is considered too "low" for anyone? Do people spend most of their advertising dollars on AMS or on other advertising platforms?
« Last Edit: November 04, 2017, 06:26:52 PM by Rob Tran »
A Phoenix for Sale: 55%
Rob Tran | Blog | Instagram

Offline loraininflorida

  • Status: Jane Austen
  • ***
  • Posts: 336
    • View Profile
Re: A New AMS Thread
« Reply #144 on: November 04, 2017, 06:12:39 PM »
Very new to the book publishing business!

I am running my first AMS ad at a budget of $2 per day.

Just wondering if this considered too "low" for anyone? Do people spend most of their advertising dollars on AMS or on other advertising platforms?

There's really no set rule. You just have to experiment. If you hit your daily limit, Amazon will send you an email suggesting you increase it.

Lorain O'Neil

Offline loraininflorida

  • Status: Jane Austen
  • ***
  • Posts: 336
    • View Profile
Re: A New AMS Thread
« Reply #145 on: November 04, 2017, 06:19:17 PM »
For me they're visible on Internet Explorer but not on Firefox.

You're right. I can see them on Internet Explorer, but not on Chrome.

I have no clue whatsoever why this would happen but dang, it messes up my data keeping if right now most people aren't seeing the ads.

Lorain O'Neil

Online Philip Gibson

  • Status: Arthur C Clarke
  • *****
  • Posts: 2435
  • Gender: Male
  • Laos (Moved from Yorkshire)
  • Philip and Cookie the Dog
    • View Profile
    • Hashtag Histories
Re: A New AMS Thread
« Reply #146 on: November 04, 2017, 06:24:43 PM »
You're right. I can see them on Internet Explorer, but not on Chrome.

I have no clue whatsoever why this would happen but dang, it messes up my data keeping if right now most people aren't seeing the ads.

I'm also on Chrome and not seeing any Sponsored Products ads.

Do we think Amazon knows about this, or should we be contacting them?

Philip

What if there had been social media during important historical events?
Philip Gibson | Hashtag Histories | Word By Word Graded Readers for Children

Offline Rob Tran

  • Status: Dr. Seuss
  • *
  • Posts: 27
    • View Profile
Re: A New AMS Thread
« Reply #147 on: November 04, 2017, 06:27:49 PM »
There's really no set rule. You just have to experiment. If you hit your daily limit, Amazon will send you an email suggesting you increase it.

Hmm interesting. Will definitely experiment over the next few weeks and report back on results.
A Phoenix for Sale: 55%
Rob Tran | Blog | Instagram

Online LilyBLily

  • Status: Scheherazade
  • *****
  • Posts: 1690
    • View Profile
Re: A New AMS Thread
« Reply #148 on: November 04, 2017, 10:17:56 PM »
Firefox's most recent update was a mess. It may be solely to blame.

Offline loraininflorida

  • Status: Jane Austen
  • ***
  • Posts: 336
    • View Profile
Re: A New AMS Thread
« Reply #149 on: November 04, 2017, 10:37:08 PM »
I'm also on Chrome and not seeing any Sponsored Products ads.

Do we think Amazon knows about this, or should we be contacting them?

Philip

This is the only email address I know of for contacting them about ads, I don't know if it works.

ad-feedback@amazon.com

Lorain O'Neil