Author Topic: Mailchimp switching all signup forms to single opt-in  (Read 4852 times)  

Offline Mylius Fox

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Mailchimp switching all signup forms to single opt-in
« on: October 24, 2017, 01:56:24 PM »
Just got the email. It'll be like that by default, and I was just wondering if I should leave it or manually set it back to double opt-in. Doesn't double opt-in help with not getting reported for spam later on?

Offline ibizwiz

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #1 on: October 24, 2017, 02:06:32 PM »
As one of the grandfathers of double-opt-in, this news hurts. I advise doing all possible to pre-qualify newsletter and list subscribers. Thanks for the heads up. If possible, could some Mailchimp user post the memo? 

Offline Puddleduck

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #2 on: October 24, 2017, 02:08:13 PM »
Thanks for posting this. I don't check the email I use for MailChimp often, so I probably wouldn't have seen this by the end of the month. I kept it as double opt in, for all the same reasons I made it double opt-in in the first place. (I don't remember the specifics of those reasons, TBH, since once I make a decision, I often don't bother keeping the details that led me to that decision cluttering my brain. Sherlock Holmes-style.) I think it was mostly about not getting reported as spam as easily, and the general concept that a person should definitely be the one signing themselves up, whereas single opt-in could theoretically let people sign other people up.

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #3 on: October 24, 2017, 02:11:45 PM »
I got this and immediately went and reset it to double opt-in. I got a load of fake signups last year (possibly due to accidentally not having the double opt-in on my website) that ruined a launch and nearly got me kicked off Mailchimp, so I have no idea why they think this is a good idea.

Offline Gregg Bell

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #4 on: October 24, 2017, 02:13:41 PM »
Here's the email I got:


"When people agree with me I always feel that I must be wrong." Oscar Wilde
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Offline C. Gold

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #5 on: October 24, 2017, 02:14:34 PM »
Hah, you beat me to it! Yah, I got that too and wondered WTH?

Offline C. Rysalis

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #6 on: October 24, 2017, 02:18:33 PM »
Is this really so bad? My impression was that many readers don't know about double opt-in and believe that entering their email address once is enough. So in the end, they're not signed up at all.

Maybe an easy-peasy 'click here to unsubscribe' link at the beginning of each newsletter would help avert any problems? I only ever flag emails as spam if I can't find the unsubscribe button.

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #7 on: October 24, 2017, 02:28:57 PM »
I would keep it confirmed opt-in.

Double opt-in is a misnomer.  You're not opting-in twice.  You're signing up, receiving a confirmation that you signed up (which also serves to confirm the eMail address works; i.e., no typos, etc.) and then confirming everything is a-okay.

With unconfirmed opt-in, you really have no idea if the owner of the eMail address really subscribed to the list.  You will have a higher risk of spam reports as a result because there is nothing preventing anyone from submitting any eMail to subscribe to your list.  I know that if I get mail from a list I did not subscribe to, I do not unsubscribe--I flag it as spam.

If MailChimp is making unconfirmed opt-in their default, I have to wonder how that is going to affect their deliverability in the future as spam reports from MailChimp eMail addresses increase.  This is one of those things that seems like a very bad idea to me.

Offline Puddleduck

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #8 on: October 24, 2017, 02:41:28 PM »
If MailChimp is making unconfirmed opt-in their default, I have to wonder how that is going to affect their deliverability in the future as spam reports from MailChimp eMail addresses increase.  This is one of those things that seems like a very bad idea to me.

I have that concern as well.

Offline Gator

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #9 on: October 24, 2017, 03:41:10 PM »
I got a load of fake signups last year (possibly due to accidentally not having the double opt-in on my website) that ruined a launch and nearly got me kicked off Mailchimp, so I have no idea why they think this is a good idea.

Money.  The more obstacles placed in front of each potential subscriber, the fewer subscribers you'll have, and the less Mailchimp can charge you each month.  The more subscribers you obtain, the more Mailchimp can charge you each month.

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #10 on: October 24, 2017, 03:45:21 PM »
Yeah, this is total bs.

Offline dgaughran

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #11 on: October 24, 2017, 04:52:59 PM »
This is bad news. Scammers will flood the platform, spam sign-ups will soar, we'll no longer have the free thank you emails to dole out freebies or whatever, deliverability will fall along with open rates, etc.

But MailChimp will make more as it pushes us further towards automation and boosts our lists so we send more email. More email of lower quality, that's what everyone wants, right?

Right?
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Re: Mailchimp switching all signup forms to single opt-in
« Reply #12 on: October 24, 2017, 05:09:58 PM »
I really don't see the problem.

You can still change.

Double optin severely reduces signups when accessed through mobile phones. I've been using single optin through Mailerlite for two years. No flood of spam reports, no flood of useless subscribers.

Instafreebie and Bookfunnel signups are single optin anyway.

And you can still use double optin if you want.

Offline dgaughran

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #13 on: October 24, 2017, 05:12:45 PM »
My fears are less surrounding what good actors will do, but what bad actors do with the freedom that single opt-in affords - because that will affect MailChimp's overall deliverability.
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Online Patty Jansen

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #14 on: October 24, 2017, 05:17:00 PM »
My fears are less surrounding what good actors will do, but what bad actors do with the freedom that single opt-in affords - because that will affect MailChimp's overall deliverability.

Mailchimps overall deliverability is much overrated. When I changed from Mailchimp to Mailerlite, my open rates jumped 10 percentage points.

TBH I just think that this is Mailchimp getting with the times. Double optin is a major pain in the butt is you really want the newsletter, but you're on mobile.

Offline dgaughran

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #15 on: October 24, 2017, 05:22:22 PM »
I'm tempted to do my next send to unopens from Mailerlite to see if that shakes a few extra loose.
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Offline Mylius Fox

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #16 on: October 24, 2017, 05:39:08 PM »
Is Mailerlite the service that just had that big snafu with loss of automation sequence data, or am I confusing it with something else?

Offline Going Incognito

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #17 on: October 24, 2017, 07:04:06 PM »
If your double opt in either doesn't let me sign up on mobile or makes me jump thru CAPTCHA hoops, I decide I don't want your list all that much after all.

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #18 on: October 24, 2017, 07:06:39 PM »
Is Mailerlite the service that just had that big snafu with loss of automation sequence data...?

Yup.
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Re: Mailchimp switching all signup forms to single opt-in
« Reply #19 on: October 24, 2017, 07:26:13 PM »
TBH I just think that this is Mailchimp getting with the times. Double optin is a major pain in the butt is you really want the newsletter, but you're on mobile.

Can someone assume I'm a tech dunce (not a big leap from reality, sadly) and explain why double opt-in makes it harder for mobile sign ups?

I went straight in and clicked to be double opt-in because I understood that was industry standard best practice, but it sounds like there's not agreement on that, after all. I also admit it's because it's the easier thing to do for now since everything is currently set up to let people know that's how it works and I give my list magnet in the thank you email. Does anyone know if the automated thank you email needs to be reset up, or if it will just stay the same if you choose to stick with double opt-in?

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Offline amdonehere

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #20 on: October 24, 2017, 07:32:22 PM »
Does anyone know why MC is changing course? Weren't they the ones who led the required double opt-in PLUS Captcha requirements? When I got the email today I was shocked. Seems like a huge turnaround for fighting SPAMS.

Offline Tulonsae

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #21 on: October 24, 2017, 10:37:26 PM »
I'm not sure how the double opt-in is hard for mobile. I sign up for double opt-in on my cell phone without any issues. Are you saying that most people don't have email access on their mobile devices? (Even my non-techie friends can read their email on their phones.)

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #22 on: October 24, 2017, 11:37:32 PM »
2014:

Mailchimp: we'll make people complete mandatory captchas and double-optins
Authors: *outrage*

2017:

Mailchimp: we'll make single optin the default. You can change to double optin if you want
Authors: *outrage*

Really, there is not much difference except you lose subscribers with double optin. The idea that the subscribers you lose are uninterested is a fallacy. I've missed many newsletters because the optin email never arrived. People are interested, but when that happens, they shrug and move on.

Offline Going Incognito

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #23 on: October 25, 2017, 12:28:49 AM »
I'm not sure how the double opt-in is hard for mobile. I sign up for double opt-in on my cell phone without any issues. Are you saying that most people don't have email access on their mobile devices? (Even my non-techie friends can read their email on their phones.)

Can someone assume I'm a tech dunce (not a big leap from reality, sadly) and explain why double opt-in makes it harder for mobile sign ups?

On mine, I think it's CAPTCHA that's not compatible. I click to sign up from my phone, never get a CAPTCHA so therefore never pass it or prove I'm human, so therefore never get the confirmation or the thank you. I assume it was a single opt in and go about my day but never get an email or I get so frustrated trying to prove Im human on a phone that I give up. Other than for writing Im 99% phone and 1% computer, partially because I do get email on the phone. So why open the laptop unless Im writing? I book shop and read on the phone so if I cant also follow your crumbs on the phone I forget about you.

Offline Nicholas Erik

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Re: Mailchimp switching all signup forms to single opt-in
« Reply #24 on: October 25, 2017, 12:41:09 AM »
Really, there is not much difference except you lose subscribers with double optin. The idea that the subscribers you lose are uninterested is a fallacy. I've missed many newsletters because the optin email never arrived. People are interested, but when that happens, they shrug and move on.

I have to agree. All that double opt-in really does is reduce your sign-ups by 30%. Look at the unconfirmed subs; 30%+ never click the confirmation email. As a subscriber, double opt-in makes the experience far more cumbersome and time-involving, not to mention that the confirmation emails often don't arrive, or they get sent to spam. Convenience is huge, especially on mobile. The number of emails or comments that ask "where's my book?" or say "I didn't get it" when I run Facebook Lead Gen ads for a free book is illuminating  - and that's because it takes 5 minutes for Facebook to send the email info to my ESP. That's an eternity in internet years. If it's not instant these days, you're losing a lot of people's attention.

Double opt-in does little besides curtail your list's growth. No idea why this became suggested best practice, but after testing both, it's a myth and counterproductive in most instances.

Also, people will report the confirmation email as spam (!) at about the same rate as the single opt-in welcome email in my experience, so it doesn't help in that regard. Depending on your email provider, I believe spam reports on the confirmation email don't count against you, but you'd have to check your ESP's documentation.

Nick