Author Topic: Question about Best Practices of Copy Presentation  (Read 109 times)  

Offline TElleryHodges

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Question about Best Practices of Copy Presentation
« on: January 25, 2018, 04:41:16 PM »
I have a rather specific question about structuring Amazon Book copy. I'm hoping members of the community may have already run this experiment and can say if one structure generally out performs the other.

I've been using the following structure for my book copy:

(1) Hook (in Bold)
(2) Brief Plot Description
(3) One sentence series description (In Bold)
(4) 3 to 4 Quotes from Reviews
(5) Call to action (In Bold)

If the above summary doesn't make any sense, click on book links below to see what I'm trying to describe.

Now the above structure has worked pretty well, which of course strikes fear into my heart when I consider experimenting with any changes.  That being said, I'm thinking about swapping the structure around to something like the following:

(1) Line: Praise For "Insert Book Title" (In Bold)
(2) 3 to 4 Quotes from Reviews
(3) Hook (in Bold)
(4) Brief Plot Description
(5) One sentence Series description (In Bold)
(6) Call to action (In Bold)

The main change here is that I'll be putting reviews of the book first and plot synopsis second.

Has anyone tried a similar done experiments with both structures and was there any relevant change to rate of purchase or KU reads?

Thank you for any insight you can give!
« Last Edit: January 25, 2018, 04:43:04 PM by TElleryHodges »