Author Topic: Tag lines - post yours  (Read 2035 times)  

Offline Evenstar

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Tag lines - post yours
« on: January 12, 2018, 06:19:09 AM »
I've been thinking a lot about tag lines recently (by which I mean the sentence in bold at the head of your blurb).

I write about ten of them for every book recently and sometimes switch them about to see if it makes a difference.

I never used them in my older books, but all my newest ones have them. I'm also wondering if it's a genre thing? That I don't use them for YA but I do use them for PNR.

I also read a lot of them when browsing for books (and sometimes very little else). And I often peruse the promoted books on the Amazon page reading the tag lines they have. Some are brilliant, some are unappealing.

Do you use one? Hit us with your best tag line(s).

Offline The 13th Doctor

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Re: Tag lines - post yours
« Reply #1 on: January 12, 2018, 06:39:41 AM »
I'm not very good with tag lines. Didn't actually use any when I first started publishing, either. But here's some I've come up with for a few of my books.

"Maintaining the time lines, whatever the cost"
"One life. One assassin. Two bodysnatchers"  (both from my neglected time-travelling assassins series)

and

"A cursed witch is the loneliest kind" (from my cosy paranormal romance)

Online Marti talbott

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Re: Tag lines - post yours
« Reply #2 on: January 12, 2018, 07:43:36 AM »
I don't use them, but I suppose it is the same as making the first sentence of the blurb as powerful as possible. I do think it is a mistake when authors speak to the reader directly, such as: "How would you...etc.," but what do I know? Not much.
       
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Online Jena H

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Re: Tag lines - post yours
« Reply #3 on: January 12, 2018, 07:55:37 AM »
I don't put mine in bold (don't know how... html?? ick!) but I do start my blurb with something I think is catchy.  Here are a few from various books, some of which are variations of the same thing.

History is supposed to be dull.  Who knew it could also be dangerous?

When you need results, sometimes it doesn't matter which side of the law you're on.

When you want to do something good, sometimes you need to be a little bad.
(variation of the above)

A pickpocket and a security consultant walk into a bar.....
Jena

Offline RScott

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Re: Tag lines - post yours
« Reply #4 on: January 12, 2018, 07:57:35 AM »
"There's only one rule...Don't get hit."
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Offline GrandFenwick

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Re: Tag lines - post yours
« Reply #5 on: January 12, 2018, 08:18:57 AM »
For Leonard's swashbuckling historical fiction book (the first one he ever got published), we decided to use what the New York Times called it back in 1952 as a tagline:

Elizabethan Commando.

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Re: Tag lines - post yours
« Reply #6 on: January 12, 2018, 08:19:59 AM »
i use them for my Greek Mafia series. For Disorganized Crime I used "There's no offer for her to refuse ..." For another one: "Two Godmothers. Zero wands." And: "To Heir is Human." And "There's no business like foe business."

I love coming up with tag lines. :D

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Offline Lorri Moulton

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Re: Tag lines - post yours
« Reply #7 on: January 12, 2018, 08:20:31 AM »
I don't have a tag line, but here's the first sentence of my blurb.

Selina is a woman with a secret and she has been hiding it for a very long time.

Author of Romances, Mysteries, Fairytales and Historical Non-Fiction.
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Offline NatTHill

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Re: Tag lines - post yours
« Reply #8 on: January 12, 2018, 08:43:45 AM »
I've researched this topic on many occasions and frequently come up with the same answer. I've read that the tag line is what interest your reader to even want to read further into the description. I've read it's especially important for indie authors because many readers are skeptical about taking a chance on the "unknown" to start with. I try to think of what would make ME want to grab that book and read it. I've changed it several times for each of my books just to see what works better. I will say this, since I've used HTML in my tag line description, it "seems" to get a little more attention.

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Offline kw3000

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Re: Tag lines - post yours
« Reply #9 on: January 12, 2018, 08:51:19 AM »
Griz: "50-foot tall grizzly bears. And you thought you had problems."

Kill Me Tomorrow: "My ten-year-old son killed me at 1:19 in the morning."

Ken Ward

Offline randallcfloyd

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Re: Tag lines - post yours
« Reply #10 on: January 12, 2018, 08:53:51 AM »
A set of mysterious fossils. A fierce struggle between two magical forces. Can a normal high school kid win the day?

Offline Victoria.T76

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Re: Tag lines - post yours
« Reply #11 on: January 12, 2018, 09:49:57 AM »
I use them, these are from the first 3 books of my latest series:

Theres always a price to pay with magic. The question is... who pays?

One death, one pledge, one price to pay.

Somethings are worth fighting for, but how much is worth losing?

Offline scotcmorgan-halarcher

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Re: Tag lines - post yours
« Reply #12 on: January 12, 2018, 11:56:57 AM »
Tagline at start of description for Deadly Cargo, Jake Mudd Adventures Book One is:
SOMETIMES YOU NEED TO GET MUDDY.

Tagline for Mudd book two is:
SOMETIMES A GOOD PLAN GETS MUDDIED.

You get the idea. The others are that way too.
Writer of the Jake Mudd Adventures series, Jake Mudd Tales, & the Supers Incorporated series!
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Re: Tag lines - post yours
« Reply #13 on: January 12, 2018, 12:07:29 PM »
Mine is kinda long. I use variations of it for ads.

Trailer Parks. Rednecks with Ambition. Media Coverage. Murder. Moonshine. Bootlegging. Conspiracy Theories. Rasslin' Moves. Hot Rods. Duct Tape. Mullets and Monster Trucks. Homemade Vehicles. Mazes. Escape Tunnels. Safe Rooms. Pistols and Pursuing Leads.
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Offline Kay7979

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Re: Tag lines - post yours
« Reply #14 on: January 12, 2018, 12:16:33 PM »
Fun topic!

I use a pull quote from my Kirkus review for Beyond the Forest since it seems to capture the nature of my book: "A bright fantasy for readers who are tired of exaggerated violence and slippery morals." -- Kirkus Reviews

As you can tell from that, I don't write "grimdark" fantasy.

Shadowglade: Beware of sentient spell books!

Runes and Relics: So many adventures, so little time.

Proposed tagline for my upcoming book, Wards and Wonders: They met the day the moat monsters attacked.

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Re: Tag lines - post yours
« Reply #15 on: January 12, 2018, 12:23:00 PM »
Wait for it . . .

<a href="http://www.youtube.com/watch?v=T1NiaAbupEo" target="_blank">http://www.youtube.com/watch?v=T1NiaAbupEo</a>
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Offline HopelessFanatic

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Re: Tag lines - post yours
« Reply #16 on: January 12, 2018, 12:34:18 PM »
"They call themselves gods. I call them dinner."

Offline Deke

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Re: Tag lines - post yours
« Reply #17 on: January 12, 2018, 12:56:50 PM »
"The Answers Lie Within."

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Offline Evenstar

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Re: Tag lines - post yours
« Reply #18 on: January 12, 2018, 01:33:10 PM »
Wait for it . . .

<a href="http://www.youtube.com/watch?v=T1NiaAbupEo" target="_blank">http://www.youtube.com/watch?v=T1NiaAbupEo</a>


Whoa! That was so freaking cool!!

I gotta ask... how much did you pay for it? I want one!

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Re: Tag lines - post yours
« Reply #19 on: January 12, 2018, 01:35:02 PM »
Wait for it . . .

<a href="http://www.youtube.com/watch?v=T1NiaAbupEo" target="_blank">http://www.youtube.com/watch?v=T1NiaAbupEo</a>

Normally I think book trailers are lame and boring (and most of them are), but whoa! This is fantastic.

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Offline Mylius Fox

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Re: Tag lines - post yours
« Reply #20 on: January 12, 2018, 01:36:38 PM »
When they kidnapped her, they didn't count on him.

 8)

Offline Evenstar

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Re: Tag lines - post yours
« Reply #21 on: January 12, 2018, 01:37:56 PM »
i use them for my Greek Mafia series. For Disorganized Crime I used "There's no offer for her to refuse ..." For another one: "Two Godmothers. Zero wands." And: "To Heir is Human." And "There's no business like foe business."

I love coming up with tag lines. :D

And, to be fair, you are extremely good at it!


I use them, these are from the first 3 books of my latest series:

Theres always a price to pay with magic. The question is... who pays?


This feels very familiar, I have a feeling I might have bought this book! It was probably the tag line....


I don't put mine in bold (don't know how... html?? ick!)

I use this, Jena, it does it all for you:

https://kindlepreneur.com/amazon-book-description-generator/

Offline mayatylerauthor

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Re: Tag lines - post yours
« Reply #22 on: January 12, 2018, 01:39:52 PM »
I write pnr, and I love using tag lines... Here's one from my latest book A Vampire's Tale...

He has handed her the story of a lifetime... but will it cost her life?


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Online Joseph Malik

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Re: Tag lines - post yours
« Reply #23 on: January 12, 2018, 01:49:18 PM »

Whoa! That was so freaking cool!!

I gotta ask... how much did you pay for it? I want one!

Normally I think book trailers are lame and boring (and most of them are), but whoa! This is fantastic.

Thank you. My wife and I made it last weekend. It's my voice at the end.

The bed track for the sequel trailer is sung in my Elvish conlang. It's pretty neat. You'll have to wait a couple of months for that one, though.
The New Magic coming September 2018.
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Offline Guy Riessen

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Re: Tag lines - post yours
« Reply #24 on: January 12, 2018, 02:05:53 PM »
Lovecraftian Lethal Weapon cranked to 11!

Guy Riessen | website

Offline Jeff Tanyard

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Re: Tag lines - post yours
« Reply #25 on: January 12, 2018, 02:15:22 PM »
As a reader, I hate taglines.  They're vague and generic and don't tell me any useful information about the story.  On rare occasions, though, a tagline will get my attention.  Joe Malik's tagline is one of those, and, for a long time, the only one from a fellow kboarder.  I have now discovered a second one:

Lovecraftian Lethal Weapon cranked to 11!

Well done, Guy.   :)
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Offline Wayne Stinnett

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Re: Tag lines - post yours
« Reply #26 on: January 12, 2018, 02:46:54 PM »
"Just your average murder and mayhem in paradise."
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Offline C. Gockel

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Re: Tag lines - post yours
« Reply #27 on: January 12, 2018, 03:13:08 PM »
Tag lines are great, and sometimes can sell a series--the ones below definitely work in AMS, Facebook, and CPC.

Here are mine for I Bring the Fire:

Sometimes the hero is the wrong guy at the right time. Sometimes the hero is drunk.

When Amy prays for help, Loki the Norse God of Mischief and Chaos isn't the savior she has in mind.

-----------
For my Archangel Project Trilogy:

Commander Noa Sato doesn't believe in aliens. She's wrong.

-----------

For Soul Marked / After the Fire Book 1:

When Tara finds a man passed out in her alley, she hopes he's just a junkie ... then she sees his pointy ears.


I write books about Change, Chaos, and Loki
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Offline Guy Riessen

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Re: Tag lines - post yours
« Reply #28 on: January 12, 2018, 03:38:50 PM »
As a reader, I hate taglines.  They're vague and generic and don't tell me any useful information about the story.  On rare occasions, though, a tagline will get my attention.  Joe Malik's tagline is one of those, and, for a long time, the only one from a fellow kboarder.  I have now discovered a second one:

Well done, Guy.   :)

Cheers, Jeff.

Originally that was my closer line. I moved it to the top because clicks weren't converting to sales and I realized it was because there was nothing that screamed Lovecraft or Mythos until you clicked on the 'show more' to read the whole blurb. Once I changed the line position the clicks to sales ratio took off.

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Online C. Gold

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Re: Tag lines - post yours
« Reply #29 on: January 12, 2018, 03:44:09 PM »
For the Vampire's Raven:
There will be no lamenting this lost Lenore.

For The Summoner and the Seer:
He murdered her family, she sentenced him to eternal torture. Now they have to work together to save the world from the coming darkness.

Offline PhoenixS

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Re: Tag lines - post yours
« Reply #30 on: January 12, 2018, 03:47:42 PM »
I usually do tags for our series and for our standalone books. Here are a handful of tags for Steel Magnolia series...

For contemporary romance:
* Lose your heart to wild romance! (Wild Hearts)
* Chivalry lives in the sultry South. (Louisiana Knights)
* Oh, those sexy Italians! (Italian Billionaires)
* True Southern romance to sigh over. (True Gentlemen - novellas)

And for historical romance:
* The notorious swordsmen of New Orleans--charming by day, dangerous at night... (Masters At Arms)

For my standalone SF medical thriller, I alternate between a few tags, including:
* An ecothriller for Michael Crichton fans--ripped from today's research and tomorrow's headlines...
* After today, extinct doesn't mean forever.
* Thought cloning dinosaurs was bad? Just wait.

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Re: Tag lines - post yours
« Reply #31 on: January 12, 2018, 04:52:39 PM »
There are reasons we fear the night. He's not one of them.


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Offline Trina Lee

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Re: Tag lines - post yours
« Reply #32 on: January 12, 2018, 10:26:16 PM »
There's just one thing worse than being on a demon's sh*tlist. And that's being on an angel's sh*tlist.


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Re: Tag lines - post yours
« Reply #33 on: January 12, 2018, 11:18:56 PM »
I love using tag lines  ;D not that I think I'm particularly good at them, but here are some of my favourites:

A galactic war. Star-crossed lovers. What could possibly go wrong?

The galaxy's in crisis, and Carrie Hatchett's the last person on Earth who should be fixing it.

Being Martian isn't all it's cracked up to be (little clunky, that one)

All Carrie Hatchett wants is a proper job. But Transgalactic Intercultural Community Crisis Liaison Officer isnt what she had in mind. And neither is saving the galaxy.

(One for the geeks) He who controls the trash controls the galaxy.

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Offline SteveHarrison

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Re: Tag lines - post yours
« Reply #34 on: January 13, 2018, 04:07:39 AM »
I use them for social media posts, usually with a link to my website and a photo promo. They are just extra fun prompts to get people to click on the link. I don't know if they help or hinder, but I enjoy them, which is the main thing.

Here are a couple that always result in a flurry of extra link clicks:

When time travelling 18th century convicts invade your 21st century city, time is not on your side.

Hornblower meets Jack Reacher
« Last Edit: January 13, 2018, 04:09:57 AM by SteveHarrison »

Offline JDMatheny

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Re: Tag lines - post yours
« Reply #35 on: January 13, 2018, 09:23:00 AM »
A working blurb for the launch of my next series:

For thousands of years he has walked among us as a teacher and guide.
But our failure to learn may lead to our demise.


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Offline Evenstar

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Re: Tag lines - post yours
« Reply #36 on: January 15, 2018, 04:10:36 AM »

Sometimes the hero is the wrong guy at the right time. Sometimes the hero is drunk.


Ha ha ha!

There are reasons we fear the night. He's not one of them.

This has long been one of my most favourite tag lines

Offline catlife

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Re: Tag lines - post yours
« Reply #37 on: January 15, 2018, 05:28:37 AM »
Griz: "50-foot tall grizzly bears. And you thought you had problems."

Lol, love this XD

Offline Sapphire

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Re: Tag lines - post yours
« Reply #38 on: January 15, 2018, 06:01:57 AM »
Rebellion. Is there a spark of rebellion inside her?
(from Beginning - Episode 1 Anna's Legacy)
« Last Edit: January 15, 2018, 06:44:21 AM by Sapphire »


Offline Joseph Rhea

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Re: Tag lines - post yours
« Reply #39 on: January 15, 2018, 06:34:50 AM »
I love tag lines and often it's what makes me pay attention to a new book. The ones I created for my scifi novels include the following:

Tag line for "Cyberdrome":
Human minds are trapped inside a digital universe. One man has a daring plan to rescue them. One problem: Who will rescue him?

Tag line for "Novum Chronicles":
As the last descendants of Earth struggle to survive beneath the surface of an alien water planet, one man's discovery will lead him on a journey of redemption, while he fights to save what's left of his world.

Offline MichaelRyan

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Re: Tag lines - post yours
« Reply #40 on: January 15, 2018, 07:35:15 AM »
A working blurb for the launch of my next series:

Does a tag line always work on a product page as part of a blurb?
And does a blurb need to have a tag line?


Never say never, except on Tuesdays.
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Offline Ryan W. Mueller

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Re: Tag lines - post yours
« Reply #41 on: January 15, 2018, 07:36:18 AM »
For Empire of Chains:

She wants the emperor dead. He wants to save the world. They can't both win.


For Sunweaver:

The sun is dying, the world has turned to ice, and the only man who can save humanity is missing.

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Offline MTM

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« Reply #42 on: January 15, 2018, 12:02:13 PM »
For TRIANGLE OF HOPE: If one person can make a difference, just think what three can do.

For DEADLY EYES: Could murder threaten a rocky romance?

For COVERT DREAMS: What if the government said that your missing wife never existed?

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Re: Tag lines - post yours
« Reply #43 on: January 15, 2018, 12:25:15 PM »
Does a tag line always work on a product page as part of a blurb?
And does a blurb need to have a tag line?
A tag line won't work if it's not intriguing or understandable.
Blurbs don't need tag lines but they will show up above the More... expando link and encourage (hopefully) a reader to expand to read the blurb.
Also, it helps to come up with tag lines for ads that limit you to 150 letters or less.

Here's the tag line for my sci fi short:
They say curiosity kills the cat, but what about a pup with only one life?

Offline Rob Martin

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Re: Tag lines - post yours
« Reply #44 on: January 15, 2018, 01:08:42 PM »
There are reasons we fear the night. He's not one of them.
I read the series. This fits perfectly.

Online Jena H

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Re: Tag lines - post yours
« Reply #45 on: January 15, 2018, 01:22:45 PM »
Does a tag line always work on a product page as part of a blurb?
And does a blurb need to have a tag line?

I don't think a blurb "needs" to have a tag line.  But we all know that potential readers scroll or click quickly, so you only have a few seconds to grab their attention.  They've already clicked to your book's product page, so that's step one, but if the blurb doesn't catch their eye, your chances end there as they click on something else.  That's why I try to come up with an opening line that's catchy and clever, and will make the reader curious and want to know more.  I don't necessarily call that a tag line, but the objective is the same.
Jena

Online Catherine Lea

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« Reply #46 on: January 15, 2018, 02:05:32 PM »
I don't seem to have one for the second book in the series, but here's the first and third:

The Candidate's Daughter - A stolen child. A kidnapper seeking redemption. And the unbreakable bond between them.

A Stolen Woman - A missing woman, a murdered girl, and the only suspect seven months dead.


There's no such thing as a simple plan.
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Online P.J. Post

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Re: Tag lines - post yours
« Reply #47 on: January 15, 2018, 02:29:02 PM »
This was for my first series: Punk (about the early days of punk music).

His only refuge is his music.  His only solace is his rage.
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Offline Luke Everhart

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Re: Tag lines - post yours
« Reply #48 on: January 15, 2018, 03:13:32 PM »
Well shoot! I now think I need a better tagline. Mine is pretty boring. Kind of formula but boring.
On the other hand, I think my closing line on my blurb is pretty good.  :D
Oh well... I'll work on the tagline
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Offline Steve Margolis

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Re: Tag lines - post yours
« Reply #49 on: January 15, 2018, 04:46:31 PM »
For my Toaster book:

"So grab a cool glass of lemonade, take a seat on the porch, and experience the literary equivalent of Grandma expounding on string theory."
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Offline Amyshojai

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Re: Tag lines - post yours
« Reply #50 on: January 16, 2018, 07:53:50 AM »
Hmnnn, not sure it's a "tag line" per se. But used this for the first book in my thriller series (and each one has something similar):

AN AUNT searches for her lost nephew--and dooms her sister.
A MOM gambles a miracle will cure--and not kill--her child.
A DOG finds his true purpose--when he disobeys.

Offline Jessie G. Talbot

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Re: Tag lines - post yours
« Reply #51 on: January 16, 2018, 11:07:48 AM »
Souls by the Sea: "She's not saving the day for herself."
Souls in the Flame: "She's not saving the town for herself."
Souls of the Storm: "She's not saving the world for herself."

(My heroine is a little depressed.)

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Offline SA_Soule

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Re: Tag lines - post yours
« Reply #52 on: January 16, 2018, 02:19:22 PM »
Here are a few of mine...

WITCHY WICKEDNESS (YA UF): Black magick. Vanishing teens. And epic romance...

SLAYERS & SPELLS (YA UF): Something wicked and deadly is brewing in the haunted seaside town of Ravenwood

IMMORTAL ECLIPSE (PNR): Inheriting a haunted house is one thing. Getting hot and bothered by its sexy caretaker is another. But Skylar Blackwell draws the line at voodoo and murder...

BEAUTIFULLY DAMAGED (NA rom): Bad-Boys and Dark Secrets are Tough to Keep...

LOST IN STARLIGHT (Sci-Fi rom): High school is tough. Crushing on a gorgeous, social outcast? Even tougher.

Offline EvanPickering

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Re: Tag lines - post yours
« Reply #53 on: January 16, 2018, 05:37:03 PM »
A Legend is Reborn in the American Apocalypse.


It's been the same one i've had for quite awhile.

also I agree with Evenstar, Gockel's are awesome.

A Legend Is Reborn In The American Apocalypse.
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Offline Victoria LK

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Re: Tag lines - post yours
« Reply #54 on: January 16, 2018, 07:05:08 PM »
I used one in my new series, haven't in the past.
Series: Storm Voices
tag: Listen Carefully...

Offline Rose Andrews

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Re: Tag lines - post yours
« Reply #55 on: January 16, 2018, 09:22:56 PM »
There's just one thing worse than being on a demon's sh*tlist. And that's being on an angel's sh*tlist.
Love this!

No taglines for me. Definitely a point of weakness!

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Offline Spin52

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Re: Tag lines - post yours
« Reply #56 on: January 17, 2018, 12:32:55 AM »
I don't use taglines as such, but I'm rather fond of the start of the blurb for my first Victorian mystery.
"He's considered a heretic. She's a 13-year-old thief."

From my very first blurb: "Rob Mangan has problems. His small independent laboratory is on the verge of bankruptcy and his wife's gone off with the fish tank cleaner."


Tradtional mysteries with a dash of humor -- no cats, no cupcakes
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