Author Topic: Tag lines - post yours  (Read 1924 times)  

Offline Evenstar

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Tag lines - post yours
« on: January 12, 2018, 06:19:09 AM »
I've been thinking a lot about tag lines recently (by which I mean the sentence in bold at the head of your blurb).

I write about ten of them for every book recently and sometimes switch them about to see if it makes a difference.

I never used them in my older books, but all my newest ones have them. I'm also wondering if it's a genre thing? That I don't use them for YA but I do use them for PNR.

I also read a lot of them when browsing for books (and sometimes very little else). And I often peruse the promoted books on the Amazon page reading the tag lines they have. Some are brilliant, some are unappealing.

Do you use one? Hit us with your best tag line(s).

Offline The 13th Doctor

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Re: Tag lines - post yours
« Reply #1 on: January 12, 2018, 06:39:41 AM »
I'm not very good with tag lines. Didn't actually use any when I first started publishing, either. But here's some I've come up with for a few of my books.

"Maintaining the time lines, whatever the cost"
"One life. One assassin. Two bodysnatchers"  (both from my neglected time-travelling assassins series)

and

"A cursed witch is the loneliest kind" (from my cosy paranormal romance)

Offline Martitalbott

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Re: Tag lines - post yours
« Reply #2 on: January 12, 2018, 07:43:36 AM »
I don't use them, but I suppose it is the same as making the first sentence of the blurb as powerful as possible. I do think it is a mistake when authors speak to the reader directly, such as: "How would you...etc.," but what do I know? Not much.
       
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Offline Jena H

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Re: Tag lines - post yours
« Reply #3 on: January 12, 2018, 07:55:37 AM »
I don't put mine in bold (don't know how... html?? ick!) but I do start my blurb with something I think is catchy.  Here are a few from various books, some of which are variations of the same thing.

History is supposed to be dull.  Who knew it could also be dangerous?

When you need results, sometimes it doesn't matter which side of the law you're on.

When you want to do something good, sometimes you need to be a little bad.
(variation of the above)

A pickpocket and a security consultant walk into a bar.....
Jena

Offline RScott

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Re: Tag lines - post yours
« Reply #4 on: January 12, 2018, 07:57:35 AM »
"There's only one rule...Don't get hit."
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Offline GrandFenwick

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Re: Tag lines - post yours
« Reply #5 on: January 12, 2018, 08:18:57 AM »
For Leonard's swashbuckling historical fiction book (the first one he ever got published), we decided to use what the New York Times called it back in 1952 as a tagline:

Elizabethan Commando.

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Offline SevenDays

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Re: Tag lines - post yours
« Reply #6 on: January 12, 2018, 08:19:59 AM »
i use them for my Greek Mafia series. For Disorganized Crime I used "There's no offer for her to refuse ..." For another one: "Two Godmothers. Zero wands." And: "To Heir is Human." And "There's no business like foe business."

I love coming up with tag lines. :D

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Online Lorri Moulton

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Re: Tag lines - post yours
« Reply #7 on: January 12, 2018, 08:20:31 AM »
I don't have a tag line, but here's the first sentence of my blurb.

Selina is a woman with a secret and she has been hiding it for a very long time.

Author of Romances, Mysteries, Fairytales and Historical Non-Fiction.
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Online NatTHill

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Re: Tag lines - post yours
« Reply #8 on: January 12, 2018, 08:43:45 AM »
I've researched this topic on many occasions and frequently come up with the same answer. I've read that the tag line is what interest your reader to even want to read further into the description. I've read it's especially important for indie authors because many readers are skeptical about taking a chance on the "unknown" to start with. I try to think of what would make ME want to grab that book and read it. I've changed it several times for each of my books just to see what works better. I will say this, since I've used HTML in my tag line description, it "seems" to get a little more attention.

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Online kw3000

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Re: Tag lines - post yours
« Reply #9 on: January 12, 2018, 08:51:19 AM »
Griz: "50-foot tall grizzly bears. And you thought you had problems."

Kill Me Tomorrow: "My ten-year-old son killed me at 1:19 in the morning."

Ken Ward

Offline randallcfloyd

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Re: Tag lines - post yours
« Reply #10 on: January 12, 2018, 08:53:51 AM »
A set of mysterious fossils. A fierce struggle between two magical forces. Can a normal high school kid win the day?

Offline Victoria.T76

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Re: Tag lines - post yours
« Reply #11 on: January 12, 2018, 09:49:57 AM »
I use them, these are from the first 3 books of my latest series:

Theres always a price to pay with magic. The question is... who pays?

One death, one pledge, one price to pay.

Somethings are worth fighting for, but how much is worth losing?

Offline Hal Archer

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Re: Tag lines - post yours
« Reply #12 on: January 12, 2018, 11:56:57 AM »
Tagline at start of description for Deadly Cargo, Jake Mudd Adventures Book One is:
SOMETIMES YOU NEED TO GET MUDDY.

Tagline for Mudd book two is:
SOMETIMES A GOOD PLAN GETS MUDDIED.

You get the idea. The others are that way too.
Writer of the Jake Mudd Adventures series, Jake Mudd Tales, & the Supers Incorporated series!
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Offline RDS

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Re: Tag lines - post yours
« Reply #13 on: January 12, 2018, 12:07:29 PM »
Mine is kinda long. I use variations of it for ads.

Trailer Parks. Rednecks with Ambition. Media Coverage. Murder. Moonshine. Bootlegging. Conspiracy Theories. Rasslin' Moves. Hot Rods. Duct Tape. Mullets and Monster Trucks. Homemade Vehicles. Mazes. Escape Tunnels. Safe Rooms. Pistols and Pursuing Leads.
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Online Kay7979

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Re: Tag lines - post yours
« Reply #14 on: January 12, 2018, 12:16:33 PM »
Fun topic!

I use a pull quote from my Kirkus review for Beyond the Forest since it seems to capture the nature of my book: "A bright fantasy for readers who are tired of exaggerated violence and slippery morals." -- Kirkus Reviews

As you can tell from that, I don't write "grimdark" fantasy.

Shadowglade: Beware of sentient spell books!

Runes and Relics: So many adventures, so little time.

Proposed tagline for my upcoming book, Wards and Wonders: They met the day the moat monsters attacked.

Online Joseph Malik

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Re: Tag lines - post yours
« Reply #15 on: January 12, 2018, 12:23:00 PM »
Wait for it . . .

<a href="http://www.youtube.com/watch?v=T1NiaAbupEo" target="_blank">http://www.youtube.com/watch?v=T1NiaAbupEo</a>
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Offline HopelessFanatic

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Re: Tag lines - post yours
« Reply #16 on: January 12, 2018, 12:34:18 PM »
"They call themselves gods. I call them dinner."

Offline Deke

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Re: Tag lines - post yours
« Reply #17 on: January 12, 2018, 12:56:50 PM »
"The Answers Lie Within."

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Offline Evenstar

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Re: Tag lines - post yours
« Reply #18 on: January 12, 2018, 01:33:10 PM »
Wait for it . . .

<a href="http://www.youtube.com/watch?v=T1NiaAbupEo" target="_blank">http://www.youtube.com/watch?v=T1NiaAbupEo</a>


Whoa! That was so freaking cool!!

I gotta ask... how much did you pay for it? I want one!

Offline SevenDays

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Re: Tag lines - post yours
« Reply #19 on: January 12, 2018, 01:35:02 PM »
Wait for it . . .

<a href="http://www.youtube.com/watch?v=T1NiaAbupEo" target="_blank">http://www.youtube.com/watch?v=T1NiaAbupEo</a>

Normally I think book trailers are lame and boring (and most of them are), but whoa! This is fantastic.

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Offline Mylius Fox

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Re: Tag lines - post yours
« Reply #20 on: January 12, 2018, 01:36:38 PM »
When they kidnapped her, they didn't count on him.

 8)

Offline Evenstar

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Re: Tag lines - post yours
« Reply #21 on: January 12, 2018, 01:37:56 PM »
i use them for my Greek Mafia series. For Disorganized Crime I used "There's no offer for her to refuse ..." For another one: "Two Godmothers. Zero wands." And: "To Heir is Human." And "There's no business like foe business."

I love coming up with tag lines. :D

And, to be fair, you are extremely good at it!


I use them, these are from the first 3 books of my latest series:

Theres always a price to pay with magic. The question is... who pays?


This feels very familiar, I have a feeling I might have bought this book! It was probably the tag line....


I don't put mine in bold (don't know how... html?? ick!)

I use this, Jena, it does it all for you:

https://kindlepreneur.com/amazon-book-description-generator/

Offline mayatylerauthor

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Re: Tag lines - post yours
« Reply #22 on: January 12, 2018, 01:39:52 PM »
I write pnr, and I love using tag lines... Here's one from my latest book A Vampire's Tale...

He has handed her the story of a lifetime... but will it cost her life?


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Online Joseph Malik

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Re: Tag lines - post yours
« Reply #23 on: January 12, 2018, 01:49:18 PM »

Whoa! That was so freaking cool!!

I gotta ask... how much did you pay for it? I want one!

Normally I think book trailers are lame and boring (and most of them are), but whoa! This is fantastic.

Thank you. My wife and I made it last weekend. It's my voice at the end.

The bed track for the sequel trailer is sung in my Elvish conlang. It's pretty neat. You'll have to wait a couple of months for that one, though.
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Offline Guy Riessen

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Re: Tag lines - post yours
« Reply #24 on: January 12, 2018, 02:05:53 PM »
Lovecraftian Lethal Weapon cranked to 11!

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