Author Topic: Current thinking on using pop-ups on your website/blog for email sign-ups  (Read 1073 times)  

Offline CathleenT

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I've been working on trying to dial in my webite/blog/email list system lately, and I've come to this point: what to do about pop-ups.

I dislike them personally, but I'm trying to get past that. However, it's a data point to consider--I certainly don't want to annoy people who come to my blog. If I was to do a pop-up, it would be a form that only displayed when it looked like they were going to leave the page, and it would be in the bottom right-hand corner.

However, I ran a search on them in kboards, and the only relevant thing that came up was a thread where someone thought their site had been hacked through a pop-up. Really don't need that hassle.

Also, lots of people have pop-up blockers.

And it could be one of those things, kind of like a fad. It works for a while, then everyone does it, and then it doesn't work so well anymore.

For these reasons, I've also been thinking about simply installing a footer on my posts instead.

What do kboarders think is the best course?

Thanks so much in advance, anyone who responds. :)



« Last Edit: April 14, 2018, 10:14:32 AM by CathleenT »

Online Rick Gualtieri

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I don't think pop-up blockers block modal windows like what you'd use with something like jquery. 

That said, I'm from the crowd that finds them uber annoying, especially the ones that try to be cute and make the button to X out of them really hard to see. 

Your best bet might be a clear call to action at the top of your page directing people to sign up / enter their email.


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Offline Dennis E. Taylor

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Imma do a 'me too' on Rick's post. In many cases, I just close a website as soon as I get a popup. And no, popup blockers don't block the java-instantiated popups, as they aren't a separate browser window or frame.

Having said that, those popups come in these flavours:
- Popups that can be dismissed by hitting the escape key or clicking on the background web page
- Popups that have a clear X
- Popups that have an X but make it hard to find
- Popups that don't let you out until you do what they want.

The bottom two are absolute killers. I'll never go to your website again, and I sure as hell won't join.

The top two are minimally acceptable if your website is otherwise desirable.

Offline Talia Vines

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+1 to what's been said above. Pop-ups will make me leave a site, and for some reason, the ones that pop up as the mouse heads toward the back button especially give me a bad feeling, like I want to rush away and never come back. 

I'll throw this out and see how others feel: Alternatively, landing pages don't bother me nearly as much. If I'm trying to get to your site and I hit a full page, "Hey, wanna sign up for info my latest book?" and a clear "no thanks" I'm OK to breeze by on my way to whatever I was looking for.  Maybe because if it's the first thing, I assume everyone else coming to the site is looking to sign up, whereas if it's a popup distracting me from what I'm searching for, it feels more aggressive salesperson-ish. 

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Online Day Leitao

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You can add a pop up to your website using a plugin.

Regardless if you use a pop up or not, you should also have another form for your mailing list, so that people don't learn about it only when they're about to leave your site...

I think there are many other ways to incite people to subscribe to your mailing list other than a pop up. Some people use the titlebar, some use a topbar (I used it), information strip on top or bottom, sidebar information, overlays...

That said, apparently pop up sign-in forms are more effective.

But you probably won't get many visitors. The few visitors might come from the links on the back of your books, and they might be interested in subscribing anyways, so you want to have that information clearly accessible in the beginning. If you have a website with some traffic, maybe you could consider a pop-up.

Offline Edward M. Grant

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I was just thinking the other day how much I hate that every... single... site... on the Internet now puts up a 'hey, why not sign up to our email list' popup when I go there. It's incredibly annoying when I find something in a web search and go to the site to read the info they have, and can't until I click away from that damn popup.

I understand why they do it, but it just makes me avoid the site unless I have a good reason to go there. Particularly because I use private browsing mode on my web browser and most of these sites seem to check a cookie to decide whether to put up the popup, so I get it every... single... time... I go to the damn site.

There's one store where I've spent thousands of dollars in the last year which I'm starting to avoid because I get the damn popup every time I go to their website now. They're literally looking at losing tens of thousands of dollars of business over the next few years because of this crap.

Offline Tommy Muncie

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That said, I'm from the crowd that finds them uber annoying, especially the ones that try to be cute and make the button to X out of them really hard to see. 

Your best bet might be a clear call to action at the top of your page directing people to sign up / enter their email.

Rick got there before me. Every time I send a newsletter out, I find myself thinking 'I'm doing this even though I don't sign up to many of them and mostly find them annoying inbox filler.' Sometimes you have to adopt marketing strategies that you yourself are irked by because your target audience are not you, IE they don't mind them and some even like them. Popups however are one of those things where I let the 'If I don't like it then I won't inflict it on anyone else' mentality take over. If I've found my way to someone's website, it's usually through an article I'm interested in, and when those popups come up it just makes me yell 'You already got my interest, stop pushing your luck by interrupting me from reading the thing I'm interested in!' If I find something on a site that I like and the books also interest me, I'll either sign up, keep an eye on the author without signing up, or if they've got me on a good day I'll get my wallet out. The popup thing is the quickest way to kill that mood before I've even reached it.

Personally I've always found website sign-ups weren't the best way to get new mailing list subscribers. It's a hot topic at the moment because some have reported a drop in effectiveness, but until recently I always liked Instafreebie promos best. There are lots of variations on that sort of sign-up marketing that you could do rather than max out your website with 'PLEASE JOIN ME LIST! I'LL DO ANYTHING!' (Bottom line, those popups often make authors seem that desperate even if they don't mean it to come across that way. Just my two cents.)

Online Anarchist

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If you use a pop, your offer should be irresistible.

Newsletter? Not good enough for a pop.

Alerts about new books? No.

Free book that's available for sale on Amazon? Maybe.

Free book that cannot be obtained elsewhere? Yes.

As for whether pops  p*ss  people off, here's my perspective...

If someone gets ticked by a pop, I have zero interest in having them on my mailing list. So they're doing me a favor by leaving and never coming back.

In my experience, most people will tolerate non-aggressive pops. If you're loading a pop on every page, that's a problem. Use a plugin that allows you to dictate things like "display once every 10 days," "do not display after conversion (opt in)," "pop after 30% scroll," etc.

Then, test and monitor your conversion ratios. (Nothing trumps your own data.)

One more thing... forget exit pops. When it comes to conversions, they suck. It took me awhile to discover that because I was stupid enough to blindly believe others' recommendations. That's why I always recommend testing and tracking your own data.




"Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas Edison

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu

Offline CathleenT

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Thanks so much, everyone. I've never had a pop-up to date, and my site gets okay traffic, in prawny terms. (16k last year, 12k of which was evergreen posts, mostly on writing, where I solve a problem for people.) I've been posting for three years, and most of my traffic is from search engines.

I used to rely on my sidebar, but a lot more people use phones and tablets these days, and on those, the sidebar comes after the post, below where the footer would be, which is why I thought of using a footer instead.

I cleaned up my home page a bit, and got rid of author interviews and book reviews as categories, since that traffic is mostly linked from someone else's blog. Instead, at the bottom, I made my newsletter a category, like writing tips or social media tips, and that has actually increased my sign ups a bit.

And Anarchist, the reader magnet for my email list is a book they can't get anywhere else. Thanks for the info on exit pop-ups.

Just thinking out loud here, but I don't know about putting the newsletter at the top of my home page. That's really for books, and then short stories. And if it's not going to be at the top, I don't want it buried in the middle. Psychologically, people remember things best at the beginning and end of sequences (I did actually get a whole degree in this stuff--I might as well put it to good use.)

If anyone wants to be so kind as to actually visit my blog and give me opinions on it (I'm kinda worried that my new top banner is too heartlessly plain), I'd love to hear what you think. And I'd be happy to repay the favor if you'd like feedback on yours. https://cathleentownsend.com
« Last Edit: April 14, 2018, 02:13:09 PM by CathleenT »

Offline Rob Martin

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I use pop-up blockers to keep things like this specifically from happening.

Offline The Fussy Librarian

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I think there's a difference between a one-time popup and having a popup that shows every time someone visits the site.

That said, if you decide not to do them, consider a retargeting ad either on Facebook or Google for your website visitors. Mailchimp offers ways to do both now.

Jeffrey
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Online Patty Jansen

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I've put my signup in my site's header/front page. That's a very common method that appears to work well.

Offline Lorri Moulton

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I've put my signup in my site's header/front page. That's a very common method that appears to work well.

Patty, just looked at your website and that is SO much better than those pop ups! :)

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Offline Nicholas Erik

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If you use a pop, your offer should be irresistible.

Newsletter? Not good enough for a pop.

Alerts about new books? No.

Free book that's available for sale on Amazon? Maybe.

Free book that cannot be obtained elsewhere? Yes.

As for whether pops  p*ss  people off, here's my perspective...

If someone gets ticked by a pop, I have zero interest in having them on my mailing list. So they're doing me a favor by leaving and never coming back.

In my experience, most people will tolerate non-aggressive pops. If you're loading a pop on every page, that's a problem. Use a plugin that allows you to dictate things like "display once every 10 days," "do not display after conversion (opt in)," "pop after 30% scroll," etc.

Then, test and monitor your conversion ratios. (Nothing trumps your own data.)

One more thing... forget exit pops. When it comes to conversions, they suck. It took me awhile to discover that because I was stupid enough to blindly believe others' recommendations. That's why I always recommend testing and tracking your own data.

Anarchist laid out good general guidelines.

Do pop ups work? Yes. Unequivocally, if done right.

Do I use them? No. I find them super annoying, and I'm willing to eat the mailing sign-ups I'd otherwise get. But that's a conscious decision to leave those on the table.

Nick

Online Patty Jansen

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Patty, just looked at your website and that is SO much better than those pop ups! :)

Don't make too many people look, because I SO need to update that website! Ack. No time.

Online Bill Hiatt

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I have mixed feelings. I've seen the studies that popups work, but I have never signed up for a mailing list (or done anything, in fact) as the result of a popup. I guess a true fan would probably sign up, and those are the people you want most. It's hard to imagine someone who just pops by out of curiosity signing up.


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Online Anarchist

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It's worth noting that lead nurturing is far more important than lead generation.

Getting people onto a list is easy. Turning them into true fans is where the magic starts.


"Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas Edison

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu

Offline CathleenT

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Thanks, again, everyone. *insert sigh here* I suppose I could move my email list magnet to the top of my home page. It just seemed...pushy. I probably need to get over that. The books didn't feel pushy because they were all free, but I can't keep doing that forever.

Fans (or at least potential fans) are the ones who'll sign up from your site, like Bill said. In that case, just making sure they see the free book offer is probably enough. I think. Very definitely probably. Aargh.

And I agree, Anarchist, about trying to build a relationship with readers. I think I'm a nice person and a good writer. I do care about people. I'm trying to take those qualities and translate them into a welcome email sequence.

So far I've got:

1. Welcome email with short intro on me, free reader magnet links, along with making them aware that I have other free books available, too.

2. Second email with the first short story I ever sold. I used to just send it, but I've recently snazzed it up with a cover.

3. Third email where I ask about them. A couple of folks have told me they really like this. I have questions like: if you had to stay on a deserted island for a year with no internet, and you could only bring five books, what would they be? I also ask for age ranges. Sex is usually obvious, so I don't ask. For some reason, my tiny readership is 90% female. I don't know if that's because I'm a gal who uses my whole name. I don't think my books are particularly feminine. Anyway, I reply to all these replies.

4. This one I haven't tried sending yet, since I'm still writing it--a short story about a dragon, a brownie, a unicorn, and a dwarf--all fantasy writers who get together to talk shop, and they all have hopefully humorous takes on getting book reviews. Still searching for a twist on it. Anyway, I was going to use that to ask for reviews.

Then I dump them into my chatty, end-of-most-months updates series.

I've gotten Patty's book on email lists, and I've skimmed it, but until I've finished writing welcome emails and shifting to MailerLite, I think most of it's beyond me still. I have to finish publishing my series before I need to worry about getting people to finish books 2 and 3 with more email sequences.

Back on topic: so I think I'm going to make my email list a more prominent part of my home page and not worry about pop-ups at all. What a relief! I really didn't want to do them. :)
« Last Edit: April 14, 2018, 10:15:13 PM by CathleenT »

Online jb1111

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Whenever I see a pop-up asking for email info, my gut feeling is "why do you want my personal information just to read your blog?"

In light of the recent explosion of concern over data gathering, that might also be a consideration.

Most web pages have a "contact me" thing somewhere on it. In my view, that should suffice. Along with a note somewhere saying "I always respond to emails", and the like.

Just my two cents.

Offline Acheknia

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I hate pop ups that come up immediately.

Please take a few minutes to let us know what you think.
Sign up to our newsletter etc

Why would I want to do that before I've even had a chance to see if I'm interested?

I'll just leave unless it's something I really wanted to go there for.

The type that pop up as you're about to leave at least give me a chance to like what I'm seeing & will maybe make me want to look further, subscribe, leave feedback (or engage in whatever the message is).

I'd still prefer a clickable button to follow, sign up (or whatever) actually on the landing page.
Not AS the landing page but on there.

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Online Simon Haynes

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I was just thinking the other day how much I hate that every... single... site... on the Internet now puts up a 'hey, why not sign up to our email list' popup when I go there. It's incredibly annoying when I find something in a web search and go to the site to read the info they have, and can't until I click away from that damn popup.

My browser is set to discard almost all cookies when I close it, so most sites assume I'm a first time visitor and go through the entire process of convincing me their mailiing list is teh awesome. It's not, it's tiresome. Sometimes I go as far as blocking whichever script they're using to call the popup.

Sure, it's partly my fault, but I've been security conscious since the BBS/Fidonet days and I'm not changing my habits now.


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Offline RPatton

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Here's a really good article about the effectiveness of pop-ups that uses metrics. https://conversionxl.com/blog/popup-defense/?hvid=2EcGFw

Just because we don't like something personally doesn't mean that it actually represents the population or the behavior of the population. That all said, I recommend following Anarchist suggestion about testing it out for yourself.

Online Joseph Malik

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My email subscribe triggers when someone reaches the bottom of a page, and my site uses cookies to only trigger once per unique visitor. I figure that if they've read that far, they might be interested in hearing more. If they see my page and read a bit and decide my work is not for them, then I don't see what the point is in getting their information. And if they "nope" out of signing up once, I don't bother them again, no matter how many times they visit. (Unless, of course, they clear their cache, but that's not up to me.) I have a call to action for the email list on each page, if they want to register later.

I did it this way because I know that, personally, nothing annoys me faster than a signup demand the instant I check out a website. It's like a salesman running right over to you the minute you walk in a store. Let me look around. If I have questions, I'll ask. And if your site has an immediate signup every time I visit? I'm out, and I'm never coming back. You're showing me that getting me on your marketing list is more important to you than telling me about your product. I'm the customer, here. I'm here to see what you have to offer, not the other way around.

Subscriptions are way up since I did this, BTW. So, I can't be the only person who feels this way. In fact, I don't know anyone who does.

Edit:

Here's a really good article about the effectiveness of pop-ups that uses metrics. https://conversionxl.com/blog/popup-defense/?hvid=2EcGFw

Just because we don't like something personally doesn't mean that it actually represents the population or the behavior of the population

I'd be leery of a site selling "conversion optimization" that assures you that everybody really likes something that everyone you know personally hates.

That site talks about a 6% signup rate; that means that 94 out of 100 people who see the most effective pop-up still tell it to go suck an egg.
« Last Edit: April 15, 2018, 08:40:04 AM by Joseph Malik »
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Offline dgaughran

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I hate pop ups personally. That said, Erica Ridley did a presentation at NINC and swore by exit pop ups - and she tracks everything and they ended up being a... can't remember the percentage but it was a non-trivial for sure.

I'll probably test it at some point.
Stuff for writers thisaway

Online Anarchist

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I'd be leery of a site selling "conversion optimization" that assures you that everybody really likes something that everyone you know personally hates.

Peep and his crew are very good at what they do. That's largely because they test and track their metrics - their own and those for clients - over a buttload of data.


That site talks about a 6% signup rate; that means that 94 out of 100 people who see the most effective pop-up still tell it to go suck an egg.

Not necessarily. The value proposition may not be strong enough to convert at the outset.

Here's what currently happens on one of my sites...

An entry pop asks for contact info in exchange for the incentive (lead magnet). If the visitor closes the pop, he's left to explore a site that's filled to the gills with deep, targeted content. Meanwhile, customized opt-in forms appear in several places on each page. They're subtle, but hard to ignore.

My average time on page suggests people read the content. My average time on site suggests they read multiple pages per visit. Along the way, many of these visitors become comfortable with me and hit my main landing page. This lander has a 70%+ conversion rate.

So, while most folks close the entry pop, many do so because they're unconvinced in the beginning that it's worth getting onto my mailing list. But after they read awhile and eventually hit my main lander, their hesitance has usually evaporated.


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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu

Online Joseph Malik

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Peep and his crew are very good at what they do. That's largely because they test and track their metrics - their own and those for clients - over a buttload of data.

Not necessarily. The value proposition may not be strong enough to convert at the outset.

Here's what currently happens on one of my sites...

An entry pop asks for contact info in exchange for the incentive (lead magnet). If the visitor closes the pop, he's left to explore a site that's filled to the gills with deep, targeted content. Meanwhile, customized opt-in forms appear in several places on each page. They're subtle, but hard to ignore.

My average time on page suggests people read the content. My average time on site suggests they read multiple pages per visit. Along the way, many of these visitors become comfortable with me and hit my main landing page. This lander has a 70%+ conversion rate.

So, while most folks close the entry pop, many do so because they're unconvinced in the beginning that it's worth getting onto my mailing list. But after they read awhile and eventually hit my main lander, their hesitance has usually evaporated.

Hey, if it's working for you, awesome. An end of page pop is working for me. Ask a porcupine to solve your problem, he'll tell you to stick it with quills.
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Offline RPatton

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Edit:

I'd be leery of a site selling "conversion optimization" that assures you that everybody really likes something that everyone you know personally hates.

That site talks about a 6% signup rate; that means that 94 out of 100 people who see the most effective pop-up still tell it to go suck an egg.

Anarchist responded about Peep's credibility already, so I am skipping that, but I do want to comment on a bias.

...assures you that everybody really likes something that everyone you know personally hates.

Self report is notoriously biased. Anyone who has done any research closes their eyes and takes a deep breath when they receive data solely based on self-reporting. Self reporting comes with a stack of biases. The respondent can give answers they think the questioner wants to hear, they can give answers of an ideal version of themselves, or they can just throw out random answers. Want an example of the self-report bias in the real world? Look at the past presidential election. Up until precincts started reporting everyone was convinced one candidate would win based on the exit polls (people still said they voted one way after they voted) and polls pre-election where likely voters were polled (the problem with this one is that likely voters were polled so those not likely to vote didn't get those calls). Self-report is a good place to start, but if you aren't also gathering data that can objectively be measured, you can't say for sure that X is accurate.

People say they hate pop-ups, but almost every measurable metric out there says that pop-ups do work. However, they work when implemented in specific ways. Spamming a visitor is likely going to get a hard no. However, gentle nudges on certain pages, a lightbox popping up on exit, or a little box making appearance when a viewer scrolls down to the 75% mark all show measurable results.

Offline Scarlett_R

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Is Google adjusting their ranking algorithm to push down websites that have pop ups like this?

Offline Steve Voelker

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People say they hate pop-ups, but almost every measurable metric out there says that pop-ups do work. However, they work when implemented in specific ways. Spamming a visitor is likely going to get a hard no. However, gentle nudges on certain pages, a lightbox popping up on exit, or a little box making appearance when a viewer scrolls down to the 75% mark all show measurable results.

This is what I came here to say.

The sample you are getting here is NOT representative of the general public, and they are certainly not your readers. The only real way to tell if it works is to gather data for yourself.

I can tell you that the popup on my site definitely gets me more signups than I was getting without it. But I did a lot of testing and tweaking to get it right. It is unobtrusive, easy to bypass, doesn't trigger for repeat visitors, and doesn't pop up right away.

Coming here for some general info to get you started can be helpful. But when it comes to your business, you should be testing and gathering data on what works for you. Every time.

Offline Mark Gardner

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I straight up hulk-smash popups of any kind. The best way to get me to avoid your* website like a boil on the ass of humanity that it is is to pop up an element begging for my email address or requesting that I disable my ad blocker.

*not you specifically, but sites that do that [crap].

Online Day Leitao

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Is Google adjusting their ranking algorithm to push down websites that have pop ups like this?

Exit pop-ups are fine. Pop-ups in the beginning will affect SEO.

Here are Google's words on that:

https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+blogspot/amDG+(Official+Google+Webmaster+Central+Blog)

Online TromboneAl

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Pop-ups are great.

My favorite experience involves opening a web page and getting a question about cookies. I click to get rid of that, and a windows asks if I want to allow notifications from the site. I click No, and I get a window checking, do I want to share my location? Thanks for asking, but no. I then get a ten-page privacy agreement that I read carefully and agree to. The next pop-up lets me know that I have an ad-blocker running. Do I want to stop using that? No.

Finally, I start reading the page, and a really cute pop-up ("Sign up for our newsletter?") slides out and jiggles playfully, just in case I missed it.

At that point, I've usually forgotten why I visited the site in the first place. It probably wasn't important, anyway.

Yeah, pop-ups are great.

Al Macy | Web Site | Facebook | Twitter

Offline Scarlett_R

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Pop-ups are great.

My favorite experience involves opening a web page and getting a question about cookies. I click to get rid of that, and a windows asks if I want to allow notifications from the site. I click No, and I get a window checking, do I want to share my location? Thanks for asking, but no. I then get a ten-page privacy agreement that I read carefully and agree to. The next pop-up lets me know that I have an ad-blocker running. Do I want to stop using that? No.

Finally, I start reading the page, and a really cute pop-up ("Sign up for our newsletter?") slides out and jiggles playfully, just in case I missed it.

At that point, I've usually forgotten why I visited the site in the first place. It probably wasn't important, anyway.

Yeah, pop-ups are great.

This just made me angrier and angrier the more I read it because I KNOW EVERY SINGLE STEP you're describing.

Offline Avis Black

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I hate pop-ups with the fire of 10,000 suns.  I have never signed up for anything via a pop-up.  I nearly always back-button out of the site and never come back.  For news sites, I might look for an X and click it off to read the page.  If I want a book, I'll find some way to get it, and I don't need a signup list or a pop-up to remind me about it.

If you want to know if pop-ups work, try split-testing.  Run pop-ups for about 2 months, then try 2 months with just a signup link pinned to the top of your Home page or landing page.  See which gets you more signups. 

Frankly, I'm very skeptical about the usefulness of mailing lists.  It's very hard to separate out profit made from a mailing list vs. organic readers who buy your stuff when it's new because they follow you on Goodreads or heard about your new release from their book friends, or because they've signed up for a new release email directly on Amazon, or if they're new readers who just found it on the 30-day new release list on Amazon, or if they've picked up a permafree from you.

Some authors have tried to separate mailing list profit out and have reported their results on KB in the past.  The number of opens tends to be a small portion of their total list of signups, and click-throughs a small percent of the opens.  Of course not everyone who clicks through is going to want to buy.  By which time you're often getting down to a very small number. 

I have carefully looked at the results these authors have reported, and I've calculated the monthly costs for mailing list maintenance plus time and labor spent for maintaining that list, and subtracted the profits from the books sales they report for their new releases, and the profits I've seen equal a few days working at McDonald's for minimum wage, when all the costs are taken away. 

I think there's a lot of wishful thinking involved in the whole mailing list approach.  Mailing list costs eat away at your profit every month.  It's a set fee you're stuck with once your list gets above a certain size.  I suspect a lot of authors go mentally vague and fuzzy when faced with these costs and don't want to think about them.  Add in costs involved in editing and cover design, and yeah, I think there are lot of authors who are underwater as far as profit goes.  Yes, there are authors who make money who do have mailing lists, but I really doubt it's their list that's generating the large majority of the profit. 

There's one big important thing about mailing list costs.  Editing fees and cover designs fees are a one-time only payment.  Mailing list costs will dun you forever.  They really, really add up over time and zap you hard.  If you think it's just a small thing every month, in the long run it won't be that way.  It will cost you far more to keep your list than it ever will to pay for the cover and editing, even if you thought you paid a lot for the latter two in the first place.

I'd advise calculating 10 years' worth of mailing list costs and staring at that number long and hard.  Then calculate your monthly average of earnings right now, and figure out what that would be summed up for the next 10 years, and subtract it from your 10-year mailing list total cost.  If you don't like the number, don't do a mailing list.
« Last Edit: April 22, 2018, 12:42:01 AM by Avis Black »


Offline CathleenT

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Thanks so much, everyone. :)
« Last Edit: April 16, 2018, 01:57:09 PM by CathleenT »

Offline VonC

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IMO -

Pop ups upon entering or reading a website:  Super annoying.

Pop ups upon exiting a website, not so bad assuming they are easy to X out.

Online Puddleduck

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Pop-ups are great.

My favorite experience involves opening a web page and getting a question about cookies. I click to get rid of that, and a windows asks if I want to allow notifications from the site. I click No, and I get a window checking, do I want to share my location? Thanks for asking, but no. I then get a ten-page privacy agreement that I read carefully and agree to. The next pop-up lets me know that I have an ad-blocker running. Do I want to stop using that? No.

Finally, I start reading the page, and a really cute pop-up ("Sign up for our newsletter?") slides out and jiggles playfully, just in case I missed it.

At that point, I've usually forgotten why I visited the site in the first place. It probably wasn't important, anyway.

Yeah, pop-ups are great.

Haha. Yeah, I'm apt to leave the site at the first pop-up. Definitely by the second. Nothing is interesting enough to me to deal with all that nonsense.

This is what I came here to say.

The sample you are getting here is NOT representative of the general public, and they are certainly not your readers. The only real way to tell if it works is to gather data for yourself.

Sorry, but when it comes to questions like "Do you like this thing, or do you loathe it?", I'm more likely to believe what people say over generic stats. People have no reason to lie or misrepresent that they hate pop-ups or that it'll make them leave a website. Stats, on the other hand, don't capture context, outside factors, motivations that individuals have, what those individuals do later. For example, I once signed up for a cover designer's newsletter. The sign-up was a pop-up. I certainly didn't sign up for it because it was a pop-up and would have preferred it be a static element on a page somewhere. But since I signed up, I'm positive the designer believes that bit of data proves that the pop-up worked for me. (Perhaps this mindset is part of the reason the designer ended up annoying me into unsubbing from his list fairly quickly.) And I don't even go to his website anymore because even after I signed up, that stupid pop-up kept happening because I clear my cookies frequently. More data that's not captured by stats.
« Last Edit: April 17, 2018, 06:21:55 AM by Puddleduck »