Author Topic: Are Also Boughts Gone?  (Read 4154 times)  

Offline Rinelle Grey

  • Status: Arthur C Clarke
  • *****
  • Posts: 2052
  • Gender: Female
  • Brisbane, Australia
    • View Profile
Are Also Boughts Gone?
« on: April 22, 2018, 01:20:41 AM »
Im just scrolling through Amazon on my iPad, looking at some book pages, and Im not seeing the bar of also boughts at all. Under the product page there are about 4 books listed with the words what items to customers buy after buying this item, but theyre much smaller covers than they used to be.

At the same time, Im seeing 2 rows of sponsored products.

Could just be on my iPad, Im not at my computer to check there, but even so, its concerning, since I do most of my purchasing on my iPad! Looks almost like organic visibility is being replaced with paid visibility?

Feel good romance with a touch of magic.
Rinelle grey | Website | Facebook | Twitter

Offline TwistedTales

  • Status: Scheherazade
  • *****
  • Posts: 1232
    • View Profile
Re: Are Also Boughts Gone?
« Reply #1 on: April 22, 2018, 01:24:45 AM »
It appears to be a bug on the iPads. If you clear your browser they should appear correctly. If not, then try rebooting as well. That seems to fix it.

Offline Rinelle Grey

  • Status: Arthur C Clarke
  • *****
  • Posts: 2052
  • Gender: Female
  • Brisbane, Australia
    • View Profile
Re: Are Also Boughts Gone?
« Reply #2 on: April 22, 2018, 01:29:58 AM »
Cleared everything and rebooted, and Im still seeing the same thing. On my phone as well. Admittedly it doesnt look as bad on my phone, but its still 4 alsoboughts instead of the usual scrolling bar.

If its a change, it just happened, because I was seeing the bar earlier today.

Feel good romance with a touch of magic.
Rinelle grey | Website | Facebook | Twitter

Offline Acheknia

  • Status: Arthur Conan Doyle
  • ****
  • Posts: 713
  • Gender: Female
  • UK
    • View Profile
Re: Are Also Boughts Gone?
« Reply #3 on: April 22, 2018, 01:32:30 AM »
Im just scrolling through Amazon on my iPad, looking at some book pages, and Im not seeing the bar of also boughts at all. Under the product page there are about 4 books listed with the words what items to customers buy after buying this item, but theyre much smaller covers than they used to be.

At the same time, Im seeing 2 rows of sponsored products.

Could just be on my iPad, Im not at my computer to check there, but even so, its concerning, since I do most of my purchasing on my iPad! Looks almost like organic visibility is being replaced with paid visibility?

Still there (I'm on a computer)

Offline TwistedTales

  • Status: Scheherazade
  • *****
  • Posts: 1232
    • View Profile
Re: Are Also Boughts Gone?
« Reply #4 on: April 22, 2018, 01:34:36 AM »
First time I saw it I thought amazon had wrecked the ABs, but very few people saw it and it went away with a reboot. Its weird yours isnt. If its an incoming change, then none of us will be happy about that.  >:(

Offline Lydniz

  • Status: Edgar Allan Poe
  • *******
  • Posts: 5565
  • Gender: Female
  • UK
    • View Profile
    • Credentials
Re: Are Also Boughts Gone?
« Reply #5 on: April 22, 2018, 01:45:33 AM »
I've been seeing it for a while on my phone, and it's been discussed here before. Not to start a 'sky is falling' rumour, but I suspect Amazon are experimenting with no alsoboughts.

Offline TwistedTales

  • Status: Scheherazade
  • *****
  • Posts: 1232
    • View Profile
Re: Are Also Boughts Gone?
« Reply #6 on: April 22, 2018, 01:56:17 AM »
I've been seeing it for a while on my phone, and it's been discussed here before. Not to start a 'sky is falling' rumour, but I suspect Amazon are experimenting with no alsoboughts.

If thats true, then theyre taking away the last useful feature of their site. Thanks to the expanding content mills and KU borrow equals sale, the cat 100s are out of reach for many (even if they are in KU). If the ABs go, then 99.99999999% of books will not visible other than through advertizing, whether thats with AMS or others.

Being wide I have to advertize anyway, but it would just be another nail in Amazons coffin for me. Theyre already becoming only 40% of my sales and even less of my US sales, so I guess that percentage will get even smaller.

Offline Lydniz

  • Status: Edgar Allan Poe
  • *******
  • Posts: 5565
  • Gender: Female
  • UK
    • View Profile
    • Credentials
Re: Are Also Boughts Gone?
« Reply #7 on: April 22, 2018, 02:21:01 AM »
The alsoboughts are useful for us, certainly, but if this is what they are testing, I can see why it might make sense. Presumably they want to find out whether the increased amount authors would need to spend on AMS ads would outweigh the sell-through they get from alsoboughts. I can even see a situation where they might make authors pay to show the actual alsoboughts on the page.

ETA: this is pure speculation, by the way.

Offline TwistedTales

  • Status: Scheherazade
  • *****
  • Posts: 1232
    • View Profile
Re: Are Also Boughts Gone?
« Reply #8 on: April 22, 2018, 02:28:37 AM »
The alsoboughts are useful for us, certainly, but if this is what they are testing, I can see why it might make sense. Presumably they want to find out whether the increased amount authors would need to spend on AMS ads would outweigh the sell-through they get from alsoboughts. I can even see a situation where they might make authors pay to show the actual alsoboughts on the page.

ETA: this is pure speculation, by the way.

I can see how it would benefit Amazon, but it does take away the last free feature they offer. Lets hope this isnt their latest evil plan.

Offline Rinelle Grey

  • Status: Arthur C Clarke
  • *****
  • Posts: 2052
  • Gender: Female
  • Brisbane, Australia
    • View Profile
Re: Are Also Boughts Gone?
« Reply #9 on: April 22, 2018, 02:44:08 AM »
Im not seeing it on my computer, so it appears to be a mobile only thing.

To be honest, as a customer, it really reduces the usefulness of their site. Ive used the also boughts a lot when choosing items in the past, and I certainly dont trust the sponsored products anywhere near as much. But perhaps, as someone with a better knowledge of how it works, Im not your average customer?

Feel good romance with a touch of magic.
Rinelle grey | Website | Facebook | Twitter

Online C. Gold

  • Status: Arthur C Clarke
  • *****
  • Posts: 2154
    • View Profile
    • Golden Elm Publishing
Re: Are Also Boughts Gone?
« Reply #10 on: April 22, 2018, 03:35:26 AM »
Eww, I use Also Boughts as a reader to find new things to buy all the time.

Offline T E Scott Writer

  • Status: Jane Austen
  • ***
  • Posts: 312
    • View Profile
Re: Are Also Boughts Gone?
« Reply #11 on: April 22, 2018, 03:40:09 AM »
On my phone I see a column of three also boughts, but two full rows of sponsored products.  Definitely amazon pushing authors more and more towards ams.

T E Scott

Online idontknowyet

  • Status: Lewis Carroll
  • **
  • Posts: 237
    • View Profile
Re: Are Also Boughts Gone?
« Reply #12 on: April 22, 2018, 04:24:05 AM »
I haven't ever bought a book from an ad. I just about solely use also boughts. That will make it harder for people to find books that they like.

As a buyer i don't trust ads. The other day i was looking at some clean and wholesome books because that might be one of my main categories and more than half of the ads were for erotica or erotic romances. How would that help a buyer pick a book?

« Last Edit: April 22, 2018, 05:11:04 AM by idontknowyet »

Online MelanieCellier

  • Status: Arthur Conan Doyle
  • ****
  • Posts: 634
  • Gender: Female
  • Australia
    • View Profile
Re: Are Also Boughts Gone?
« Reply #13 on: April 22, 2018, 04:31:24 AM »
Ive been seeing it consistently on my phone for a bit over a week but not on the computer. Since not everyone is seeing it, Ive been assuming its one of those weird page changes that crop up every now and then and always seem to disappear again at some point. I do think it would be strange for Amazon to get rid of also-boughts as lots of readers use them (I know I did before I was an author) and I believe theyre also tied in with their recommendation algos which I assume Amazon have invested considerable resources into.

Melanie Cellier | Website | Facebook

Offline Lydniz

  • Status: Edgar Allan Poe
  • *******
  • Posts: 5565
  • Gender: Female
  • UK
    • View Profile
    • Credentials
Re: Are Also Boughts Gone?
« Reply #14 on: April 22, 2018, 04:53:00 AM »
I do think it would be strange for Amazon to get rid of also-boughts as lots of readers use them (I know I did before I was an author) and I believe theyre also tied in with their recommendation algos which I assume Amazon have invested considerable resources into.

I think it would be strange too, but I suppose from their point of view there's no harm in trying a little experiment.

Offline Bill Hiatt

  • Status: Dostoevsky
  • ******
  • Posts: 3343
  • Gender: Male
  • California
    • View Profile
    • Bill Hiatt's Author Website
Re: Are Also Boughts Gone?
« Reply #15 on: April 22, 2018, 06:36:34 AM »
I'm still seeing also-boughts on my computer.

I suggest a wait-and-see attitude. We have seen some undesirable experiments that quickly faded away.

I could be wrong, but I can't see the second sponsored product row lasting, either, though it's been there for a while now. How many customers are really going to spend time clicking through multiple rows of ads in two separate carousels? Amazon only gets paid for clicks, after all. At a certain point, one would expect that cramming more and more ads onto a page would hit a point of diminishing returns.


Tickling the imagination one book at a time
Bill Hiatt | fiction website | education website | Facebook author page | Twitter

Offline Tulonsae

  • Status: Jane Austen
  • ***
  • Posts: 412
  • Gender: Female
    • View Profile
Re: Are Also Boughts Gone?
« Reply #16 on: April 22, 2018, 10:55:41 AM »
As a reader/buyer, I often look at also boughts and buy books from those displayed. I NEVER look at the ads.

If they do remove the also boughts, that'll be better for my budget - because I'll end up buying less.

Offline Becca Mills

  • Moderator
  • Status: Emily Dickinson
  • *****
  • Posts: 9251
  • Gender: Female
  • California
    • View Profile
    • website
Re: Are Also Boughts Gone?
« Reply #17 on: April 22, 2018, 11:16:27 AM »
FWIW, I am still seeing the normal spread of also-boughts on the Android app.

Getting rid of also-boughts sounds like a terrible idea to me. I mean, sponsored books show what authors hope shoppers of a particular book will want to read, but also-boughts show what they actually do read. Even just from Amazon's perspective, losing the latter seems crazy to me. The networking of mutually appealing books is one of the few advantages online book shopping offers over brick-and-mortar browsing.

Offline KateDanley

  • Status: Dostoevsky
  • ******
  • Posts: 3396
  • Gender: Female
    • View Profile
    • KateDanley.com
Re: Are Also Boughts Gone?
« Reply #18 on: April 22, 2018, 08:36:50 PM »
I was around for the Golden Age of Blogging, back when search engines didn't even know to index them.  There was a freedom and an explosion of creative growth that gave rise to some of the larger literary celebrities today... and then ads were introduced.  People began pushing products.  The blogosphere was overrun with mommy bloggers selling protein powders.  Content mills started scraping the internet and posting clickbait junk.  And blogging died.  Everyone moved to Friendster and MySpace to get away from the constant product pitches.  But I can probably count the number of people I know who regularly blog anymore on one hand.

I feel like we are on that precipice on Amazon.  Taking away the also-bots and handing the spaces over to the hawkers with the deepest pockets seems like a terrible idea.  We all know Amazon is a store and their job is to sell us stuff, but no one likes a hard sell.  No one wants to be smacked in the face with products of dubious quality that may not actually have anything to do with your interests.  Speaking as a consumer, already there's so many ads, it feels like those websites that make you wonder if they're about to download some malware onto your computer.  All it needs are some flashing pop-ups congratulating us on being the 100,000 visitor and the winner of a shiny prize.  Buh... I hope they reconsider this idea...

Kate Danley | Website | Facebook | Blog | Newsletter | Instagram

Offline Carol (was Dara)

  • Status: Isaac Asimov
  • ********
  • Posts: 11844
  • Gender: Female
    • View Profile
Re: Are Also Boughts Gone?
« Reply #19 on: April 22, 2018, 11:44:08 PM »
Also boughts are the main way I find books on Amazon, so I hope this is just a temporary glitch. Sponsored products aren't useful to me as a shopper because they're not tailored enough to my tastes. The short of it is that I trust Amazon's algorithms more than I trust random advertisers, and Amazon surely knows that.

Offline MmmmmPie

  • Status: Lewis Carroll
  • **
  • Posts: 202
    • View Profile
Re: Are Also Boughts Gone?
« Reply #20 on: May 16, 2018, 03:48:49 PM »
YIKES! Bumping this because I'm seeing this on my PC, too.

Just browsed through a few romance book listings, and the "also boughts" are gone. Where the "also boughts" used to be, they have that little blurb "What other items do customers buy after viewing this item?" where it lists four books with tiny icons. And below that, they have two rows of sponsored ads.

It's almost like Amazon is dead-set on ruining the book-shopping experience. This is how I find my books to read. I don't care what's sponsored.

And as an author, it's just one reason that I'm glad I recently decided to go wide. Amazon is slowly but surely becoming just another ad-cluttered train-wreck.

Offline Dpock

  • Status: Arthur Conan Doyle
  • ****
  • Posts: 682
  • Gender: Male
  • North Idaho
    • View Profile
Re: Are Also Boughts Gone?
« Reply #21 on: May 16, 2018, 03:59:07 PM »
I'm seeing ABs on all the books I checked (PC/Google Chrome Incognito).


Offline MmmmmPie

  • Status: Lewis Carroll
  • **
  • Posts: 202
    • View Profile
Re: Are Also Boughts Gone?
« Reply #22 on: May 16, 2018, 04:05:41 PM »
How about the top sellers in these categories?

https://www.amazon.com/Best-Sellers-Kindle-Store-New-Adult-College-Romance/zgbs/digital-text/6487838011/ref=zg_bs_nav_kstore_3_158566011

https://www.amazon.com/Best-Sellers-Kindle-Store-Romance/zgbs/digital-text/158566011/ref=zg_bs_unv_kstore_3_6487838011_1

Clicking randomly on the top titles, all of them are missing the "also boughts", at least on my computer.

I'm using a PC, and it shows up the same in Chrome and in Firefox.

Offline Victoria Wright

  • Status: Lewis Carroll
  • **
  • Posts: 124
    • View Profile
Re: Are Also Boughts Gone?
« Reply #23 on: May 16, 2018, 04:14:41 PM »
How about the top sellers in these categories?

https://www.amazon.com/Best-Sellers-Kindle-Store-New-Adult-College-Romance/zgbs/digital-text/6487838011/ref=zg_bs_nav_kstore_3_158566011

https://www.amazon.com/Best-Sellers-Kindle-Store-Romance/zgbs/digital-text/158566011/ref=zg_bs_unv_kstore_3_6487838011_1

Clicking randomly on the top titles, all of them are missing the "also boughts", at least on my computer.

I'm using a PC, and it shows up the same in Chrome and in Firefox.

I'm seeing also boughts on the titles on those lists. I'm also seeing a new 'buy for others' feature that appears to have lengthened the sidebar on the right (where Amazon lists things like the buy now and 'send a free sample' links)--this appears to push into the space where also boughts usually populate, so I'm seeing a row of 5 also boughts with the usual carousal of X number of pages with more books listed.

If you click to expand the book description though, it pushes the also bought area down the page further and it expands back to the usual 7 results that I'm used to seeing. Number of results probably depends on screen resolution and such though, I bet it populates more on my 5k Mac (but am too lazy to check just now).

ETA: And just the one row of sponsored books below the also boughts + a second row of sponsored items over the reviews section.
« Last Edit: May 16, 2018, 04:16:15 PM by Victoria Wright »

Online HSh

  • Status: Arthur C Clarke
  • *****
  • Posts: 2077
  • Homicide, She Typed
  • Manslaughter, She Inscribed
    • View Profile
Re: Are Also Boughts Gone?
« Reply #24 on: May 16, 2018, 04:39:56 PM »
I'm now seeing a switch up with Also Boughts at the bottom of the page (where Items You Viewed used to be).  I'm in Chrome.


As well, the line above it is a carousel of "Also Viewed" and there are two lines of sponsored ads, one above Product Details, one below.


The line above Product Details has little attention-catching tags on the ads, "just release" or "recently released."  They're the size and style of "bestseller" category tags, but are gray instead of Amazon-orange.


Somebody's trying to make ads pay more!!


Well, as a reader I will always find Also Boughts more useful than ads.


There are also 4 books in a small size/style beneath my series carousel.  ("What other items do customers buy after viewing this item?")  Not sure how useful I'd find that.



*edit*
I am seeing some variety on different books, which seems to be related to how new they are  or possibly how well they're selling.  It looks like thing are changing over to this newer format, though.

It's irritating because I'm used to looking in one area for "Also Boughts" and now if I look there, it's all ads instead! 
« Last Edit: May 16, 2018, 04:50:30 PM by HSh »

Hollis Shiloh  | My blog | Amazon page