Author Topic: Going wide with romances?  (Read 849 times)  

Offline Lorri Moulton

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Going wide with romances?
« on: May 22, 2018, 07:07:15 PM »
I have five books wide and my romances come out of KU in June.  Without spending a lot on advertising...any ideas for promoting romances outside of KU?

ETA: I have two sweet romances, one romance/magic/women's fiction and a mystery/paranormal romantic suspense.
« Last Edit: May 22, 2018, 07:09:34 PM by Lorri Moulton »

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Offline idontknowyet

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Re: Going wide with romances?
« Reply #1 on: May 22, 2018, 07:16:01 PM »
following along very interested in this topic.

Offline Cassie Leigh

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Re: Going wide with romances?
« Reply #2 on: May 22, 2018, 07:31:54 PM »
Go direct with Kobo and apply for their promos.


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Online L_Loryn

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Re: Going wide with romances?
« Reply #3 on: May 22, 2018, 07:58:22 PM »
Go direct with Kobo and apply for their promos.

Over. And over. And over again. I have yet to actually get a promo through Kobo but I apply constantly.

otherwise prepare for a long road. I have free books on all retailers and they're starting to gather traction a little traction finally. I've been wide since I started in the romance genre (March). I feel like while Amazon values constant releasing, other sites value longevity.

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Re: Going wide with romances?
« Reply #4 on: May 22, 2018, 08:14:01 PM »
If you want retailer love, make sure your covers are up to standard for your genre. It matters a lot.

Offline Lorri Moulton

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Re: Going wide with romances?
« Reply #5 on: May 23, 2018, 08:15:23 AM »
Go direct with Kobo and apply for their promos.

Can I do this if I list the books through D2D?

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Offline Lilly_Frost

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Re: Going wide with romances?
« Reply #6 on: May 23, 2018, 10:59:12 AM »
Pretty sure the promotions tab is only for direct Kobo accounts.
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Offline katrina46

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Re: Going wide with romances?
« Reply #7 on: May 23, 2018, 11:13:10 AM »
Over. And over. And over again. I have yet to actually get a promo through Kobo but I apply constantly.

otherwise prepare for a long road. I have free books on all retailers and they're starting to gather traction a little traction finally. I've been wide since I started in the romance genre (March). I feel like while Amazon values constant releasing, other sites value longevity.
The algos are much stickier wide. I have an old pen name that earns me four figures wide and I haven't touched it in two years, yet I make almost the exact same amount month after month. It takes a while to gain traction, but once you're up it seems you stay that way.

Offline Cassie Leigh

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Re: Going wide with romances?
« Reply #8 on: May 23, 2018, 11:44:19 AM »
Can I do this if I list the books through D2D?

No. You need to be direct with them.


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Offline Lorri Moulton

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Re: Going wide with romances?
« Reply #9 on: May 23, 2018, 11:49:25 AM »
No. You need to be direct with them.

Thank you, Cassie. :)

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Offline Lorri Moulton

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Re: Going wide with romances?
« Reply #10 on: May 23, 2018, 11:49:57 AM »
The algos are much stickier wide. I have an old pen name that earns me four figures wide and I haven't touched it in two years, yet I make almost the exact same amount month after month. It takes a while to gain traction, but once you're up it seems you stay that way.

Good to know!  Thank you, Katrina. :)

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Online L_Loryn

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Re: Going wide with romances?
« Reply #11 on: May 23, 2018, 11:57:08 AM »
The algos are much stickier wide. I have an old pen name that earns me four figures wide and I haven't touched it in two years, yet I make almost the exact same amount month after month. It takes a while to gain traction, but once you're up it seems you stay that way.

Awesome. That's what I was hoping for. I didn't want to be on the Amazon circle of desperately releasing something once a month or my sales dry up to nothing. The reason why I started wide was I figured I'd be happier making nothing for longer than making a lot on amazon and then pulling everything and going wide.

I've basically given it until December before I worry about all in KU or all wide (but I am about to write a standalone or two for KU because I want to have at least a few things in there), and I've already seen a few sales here and there from other retailers, so I feel good about that.

Also, yeah direct with Kobo for their promotions tab. You also have to email and ask for it specifically. I don't know if that was said or not.

Offline Martitalbott

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Re: Going wide with romances?
« Reply #12 on: May 23, 2018, 11:58:24 AM »
I know there is strong disagreement on this subject, but I have the first book in three series perma-free and I am a firm believer that's what keeps my head above water. I would certainly do it just starting out wide.

 Half of my books are wide and half are in KU. The half in KU weren't selling well wide anyway, so I'm leaving them in even with all the problems. Not making much there, but more than when they were wide.
       
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Offline Lorri Moulton

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Re: Going wide with romances?
« Reply #13 on: May 23, 2018, 12:22:51 PM »
Thank you all for the helpful advice.

I do have one book for free right now on most platforms.  Amazon is supposed to price match it in the next day or two.  (They were very nice about letting me out of KU early).  I made my collection of short stories free for my dad's memorial service and want to keep it free until Father's Day...maybe longer.

I'm also thinking about making my novelette free, when it comes out of KU in July.  Hoping it will encourage readers to try my other books. :)

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Offline Lorri Moulton

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Re: Going wide with romances?
« Reply #14 on: May 23, 2018, 06:37:38 PM »
Part of an email I just received from Draft2Digital.  They make some good points. :)

THINK STRATEGICALLY

If you're already exclusive to a particular vendor, don't worry! You can still go wide, and do it strategically, so that you not only maintain income from your single source, you increase earning potential and expand your author platform as you go.

There are some easy steps to follow:

    Figure out your 80/20 -- Don't worry, it's minimal math. But the idea is to determine the 20% of your books that are generating 80% of your income on an exclusive platform.


    Move the other 80%Now that you know which books make you the most money, you can start moving the less profitable books to other retailers, by importing them into D2D and publishing to our catalog of distributors. This way, you have work to promote in other markets, without sacrificing income.


    Write more booksNo problem, right? You're in this for the long haul, and you're passionate about your work. So write more! And as you do, you can leverage exclusivity to make a little more money with each launch, then move your books to wide distribution after the terms of exclusivity have ended. You might consider just releasing wide to begin with, however, so that you can grow your platform even faster.


    Move that last 20%Now that you're starting to see some success in global markets, you can start 'weaning' yourself from exclusivity. Take out a book at a time, as you replace its income elsewhere. Itll make things easier, and you won't have to worry over dips in revenue!

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