Author Topic: A marketing experiment... Early returns.  (Read 696 times)  

Online Ruairi

  • Status: Lewis Carroll
  • **
  • Posts: 109
  • Gender: Male
  • Colorado
  • "Sooner barbarity than boredom."
    • View Profile
    • Ruair Cinad Duncatlin
A marketing experiment... Early returns.
« on: June 11, 2018, 03:28:51 PM »
Just more FYI.

Caveat: The results herein are informational only and do not represent a critique of any service, service provider, or my ability to write ad copy.   :-X

For about three weeks, in a low-cost experiment, I have been running similar ads on AMS, FB, and AdWords Express. 

Number of Impressions
AMS - 560
FB -169,263
ADW-Exp - 32,613

Number of Clicks
AMS - 0
FB - 18
ADW-Exp - 113

Spend - Rounded Up
AMS - $0
FB - $28
ADW-Exp - $66

Cost per click
AMS - $0
FB - $1.55
ADW-Exp - $.58

Early Conclusions
AMS - Uh what?
FB - Excellent reach, refine ads to a more narrow target and improve AD copy to increase clicks.
ADW-Exp - Decent reach, better click rate, improve AD copy to increase clicks.

Happy to answer any questions.

Cheers,
Ruairi


Ruairi Cinead Ducantlin

Offline Not Lu

  • Status: Jane Austen
  • ***
  • Posts: 345
    • View Profile
Re: A marketing experiment... Early returns.
« Reply #1 on: June 12, 2018, 08:53:14 AM »
I've found that by using smaller targeting in the beginning brings the cost per click down substantially. Start with just a few authors that closely match your books. Then once you've got a good CPC you can start adding more.

Offline MissingAlaska

  • Status: Arthur Conan Doyle
  • ****
  • Posts: 726
    • View Profile
Re: A marketing experiment... Early returns.
« Reply #2 on: June 12, 2018, 09:25:54 AM »
I've never heard of anyone getting very far with Adwords for fiction -- so your results are surprising to me. Did that translate into sales?

Author of historic and futuristic fiction
Michael S. Nuckols | Webpage

Offline Bookread

  • Status: Jane Austen
  • ***
  • Posts: 436
    • View Profile
Re: A marketing experiment... Early returns.
« Reply #3 on: June 12, 2018, 04:04:59 PM »
First time I've talked to someone who used Adwords for Fiction. Interesting. Thanks for sharing.
* * *  Join Our Writers Club!  * * *

https://www.patreon.com/AWritersPath

-Free editing
-Free blurb coaching
-Free query critique
-Free book coaching
-Free manuscript critique
-Free "one sheets" for your book
-Up to 50% off on over 55 writer-related services

Online Ruairi

  • Status: Lewis Carroll
  • **
  • Posts: 109
  • Gender: Male
  • Colorado
  • "Sooner barbarity than boredom."
    • View Profile
    • Ruair Cinad Duncatlin
Re: A marketing experiment... Early returns.
« Reply #4 on: June 12, 2018, 04:20:14 PM »
Did that translate into sales?

From what I can tell, the limited sales I have seen are from AdWords.   Could be FB but the timing is off...  Go figure.   

Also, FB drives a lot of traffic but I think AdWords is better audience traffic based on the search phrase metrics.

Cheers,
Ruairi
« Last Edit: June 12, 2018, 05:32:37 PM by Ruairi »


Ruairi Cinead Ducantlin

Offline Not Lu

  • Status: Jane Austen
  • ***
  • Posts: 345
    • View Profile
Re: A marketing experiment... Early returns.
« Reply #5 on: June 12, 2018, 05:02:33 PM »
I haven't had any success with Adwords. Mainly because the cost per click is too high. I have to bid 50 cent to a dollar per click to get a significant number of impressions. I still have an ad set running with Adwords with a CPC bid at .20. It spends about $3 per month and I haven't attributed a single sale to it.