A friend who is a business editor received this press release from the website Retrevo.com, and I thought it would be of interest to the group. Partial quote, full article is at the link at the bottom.
Study Highlights
Retrevo Asked: Would you consider buying the recently announced 7" Android tablet made by Amazon, priced at $199 instead of a 9.7" iPad 2 this holiday season? (Respondents are people interested in buying a tablet)
- 44% of people said they would consider the 7" Android Tablet
- 44% said they didn't know enough about the Amazon tablet to make that decision
- 12% said no, they'd still buy an iPad
Retrevo Asked: Do you know what the Amazon Kindle Fire is?
- 35% said an e-reader from Amazon
- 32% said a tablet computer from Amazon
- 32% said they didn't know
- 1% said "something else"
Retrevo Asked: Are you planning on buying a tablet this holiday season?
- 20% of tablet owners said yes, an iPad
- 10% of all respondents said yes, an iPad
- 27% of tablet owners said yes, the Amazon Kindle Fire Tablet
- 12% of all respondents said, yes, the Amazon Kindle Fire Tablet
- Title: Why the Amazon Kindle Fire Could Be Hot This Holiday Season
URL: http://www.retrevo.com/content/blog/2011/11/why-amazon-kindle-fire-could-be-hot-holiday-season
Study Highlights
Retrevo Asked: Would you consider buying the recently announced 7" Android tablet made by Amazon, priced at $199 instead of a 9.7" iPad 2 this holiday season? (Respondents are people interested in buying a tablet)
- 44% of people said they would consider the 7" Android Tablet
- 44% said they didn't know enough about the Amazon tablet to make that decision
- 12% said no, they'd still buy an iPad
Retrevo Asked: Do you know what the Amazon Kindle Fire is?
- 35% said an e-reader from Amazon
- 32% said a tablet computer from Amazon
- 32% said they didn't know
- 1% said "something else"
Retrevo Asked: Are you planning on buying a tablet this holiday season?
- 20% of tablet owners said yes, an iPad
- 10% of all respondents said yes, an iPad
- 27% of tablet owners said yes, the Amazon Kindle Fire Tablet
- 12% of all respondents said, yes, the Amazon Kindle Fire Tablet
- Title: Why the Amazon Kindle Fire Could Be Hot This Holiday Season
URL: http://www.retrevo.com/content/blog/2011/11/why-amazon-kindle-fire-could-be-hot-holiday-season