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A Second Chance
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What would you do if you got that once in a lifetime second chance to seize everything that was torn away from you and make it right?

Living in the foothills of the scenic Rocky Mountains, highly respected Neurosurgeon, Julian Cahill, appears to have it all. He’s handsome, compassionate, ambitious, and wealthy but one thing is missing…a woman to share his life. For eighteen years he has grieved the loss of his high school sweetheart, Amber Scott, who passed away just prior to the start of their senior year. Ready to give up on love all together, college freshman, Destiny Bradshaw walks into his life, astounding him with her beauty. A girl half his age, she intrigues him. His attraction to her is powerful, but he’s unable to make sense of it. Despite the age difference, Destiny is also drawn to him, but her overly-protective parents have their concerns and give her an ultimatum. Upon uncovering some life-altering details in conne...

Author Topic: What percentage of your books are returned?  (Read 5327 times)  

Offline ゴジラ

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What percentage of your books are returned?
« on: December 06, 2011, 01:53:04 PM »
One of my titles has sold 260 copies so far this month, with three returns. Looking back at my other title that has sold 100+ copies a month, it also seemed to have a 100:1 return ratio. (Or would that be 1:100?) I don't know if that's good or bad, but it appears to be "normal" for my books.

It seems like it's inevitable to have SOME returns, but I was wondering what falls within the realm of "normal" for other people.

Offline cecilia_writer

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Re: What percentage of your books are returned?
« Reply #1 on: December 06, 2011, 02:07:45 PM »
I've found almost exactly the same: about 1 in 100 returned.
But for freebies, more like 1 in 1000. I don't know why anyone wants to return a freebie but I am *hoping* it's because they bought it by mistake by being click-happy!

Offline Ryne Billings

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Re: What percentage of your books are returned?
« Reply #2 on: December 06, 2011, 02:09:18 PM »
One return per 100 sales is average as far as I know. I have 11 returns total, and I've sold 1100+ books since I started in June, so it's definitely staying with me.

Offline Carolyn J. Rose, Mystery Writer

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Re: What percentage of your books are returned?
« Reply #3 on: December 06, 2011, 03:31:27 PM »
Oddly, I never had any returns until the past few months. Of course I didn't sell many books - LOL. Now it's running a little less than 1 to 100. I try not to think about it.

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Offline Carol (was Dara)

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Re: What percentage of your books are returned?
« Reply #4 on: December 06, 2011, 08:58:37 PM »
I'm the same as the rest of you - about one return per one hundred units sold.

Offline Remi Michaud

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Re: What percentage of your books are returned?
« Reply #5 on: December 06, 2011, 09:03:47 PM »
About the same: 1% or so. Except for last month. I was amazed that I, for the first time since May, I didn't have a single one. So that was pretty nice.

Offline Maria Romana

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Re: What percentage of your books are returned?
« Reply #6 on: December 06, 2011, 09:08:57 PM »
I think somewhere in the 1-2% range is pretty common, but whenever there are a lot of new Kindles out, you'll get a few more as the newbies are more likely to buy things by accident.  If the sale and return come almost simultaneously, I assume it was a mistaken click rather than a "this book just isn't what I expected".

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Offline Sean Patrick Fox

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Re: What percentage of your books are returned?
« Reply #7 on: December 06, 2011, 09:26:26 PM »
Forgive my ignorance, but you can return Kindle books? Any book? What's to stop people from buying, reading, and return just because they can?

Offline Ryne Billings

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Re: What percentage of your books are returned?
« Reply #8 on: December 06, 2011, 09:30:03 PM »
Forgive my ignorance, but you can return Kindle books? Any book? What's to stop people from buying, reading, and return just because they can?

Within 7 days of buying one, you can return them. If you do it too frequently, Amazon will lock your account, or so I've heard. Amazon realizes people abuse the system and deals with it. Of that, I'm certain.

Besides, some people have the integrity not to do that. Some.

Offline Victorine

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Re: What percentage of your books are returned?
« Reply #9 on: December 06, 2011, 09:32:19 PM »
Forgive my ignorance, but you can return Kindle books? Any book? What's to stop people from buying, reading, and return just because they can?

There's a time limit. And if you return a lot of books, Amazon can take action against you. I've heard of a couple of people trying to do this and they were stopped.

Most of the time when you see a return it will be immediately after a purchase. That's just a click error.

Vicki

PS - Ha, Ryne beat me to it. :P
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Re: What percentage of your books are returned?
« Reply #10 on: December 06, 2011, 09:39:27 PM »
This thread needs more Rynes.

I get about 1% return rate. Likely people clicking BUY when they meant to get a sample.

Offline Marilyn Peake

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Re: What percentage of your books are returned?
« Reply #11 on: December 06, 2011, 09:45:10 PM »
Same for me - approximately 1 book returned for every 100 books sold, sometimes immediately, so I assume it's a click-through error.

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Offline marshacanham

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Re: What percentage of your books are returned?
« Reply #12 on: December 06, 2011, 09:58:55 PM »
I still don't understand why people even return freebies. Just delete it. Way easier than returning it.

Offline Colin Taber

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Re: What percentage of your books are returned?
« Reply #13 on: December 06, 2011, 10:30:22 PM »
About 1%, as so many others have already said. I'd think if you were getting something above 3% you might want to look at your own books on a Kindle to see if there are formatting problems or other errors.
    
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Offline Carol (was Dara)

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Re: What percentage of your books are returned?
« Reply #14 on: December 06, 2011, 10:53:34 PM »
I still don't understand why people even return freebies. Just delete it. Way easier than returning it.

I've wondered about this too. My best guess is the reader is trying to send a message to the author/publisher/Amazon, letting them know the book was so unacceptable they felt robbed even at free. But if they felt that strongly, wouldn't they just write a bad review? Another possibility could be they read the book quickly, forgot they got it free, and returned it, imagining there would be a refund coming.

Offline Sophrosyne

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Re: What percentage of your books are returned?
« Reply #15 on: December 07, 2011, 12:02:49 AM »
My returns are negligible. I'm at 2 returns per 900.

I always figure it's usually just people who click on the buy button by accident, or who had a Kindle burp and the book downloaded twice. (Which has actually happened to me). Or who bought the e-book and then got the physical book as a gift. There's all sorts of reasons it might happen, so I've never really given it much thought.

Offline Annie B

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Re: What percentage of your books are returned?
« Reply #16 on: December 07, 2011, 02:34:51 AM »
I've found I get about 1-2% returns normally, with slightly higher ones in the few days after a book goes from free back to paid.  I assume that is because people are clicking not realizing it is paid or something.

Offline Grace Elliot

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Re: What percentage of your books are returned?
« Reply #17 on: December 07, 2011, 02:57:08 AM »
Interesting pyschology that a returned book feels like a kick in the guts. I'm sure returns are for the reasons given above (over-enthusiastic clicking) but it is tempting to think that someone loathed your work so much they wanted to make a statement.
(Note to self, must get a thicker skin.)

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Offline ゴジラ

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Re: What percentage of your books are returned?
« Reply #18 on: December 07, 2011, 08:05:26 AM »
I did a little poking around, and it seems there may be another reason for returns. You need a valid credit card to download books - even free ones - but when you buy books, Amazon defaults to letting you download it as part of their customer service policy. If they are unable to process the card (because it expired, because the info changed, because the number was entered wrong), the book will get returned. So that would explain why free books get returned.

Obviously some of the returns are people saying, "This book sucks!" or total accidents, though. :P

Offline MegHarris

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Re: What percentage of your books are returned?
« Reply #19 on: December 07, 2011, 08:10:22 AM »
I had about 60 returns of my freebie in the past month.  I'm assuming that's caused by people contacting customer service to return the copy they bought at 99 cents and getting it free instead.

But yeah, ordinarily 1% is about right.  

Offline AnnaM

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Re: What percentage of your books are returned?
« Reply #20 on: December 07, 2011, 08:13:41 AM »
One percent return rate (and often less) here.

I worked in collections biz for a short time and the "deadbeat" rate (people who try their damndest not to pay for anything, ever) in the US is 1-2%. It seems we are all experiencing the normal deadbeat cost in our businesses.


Offline Victorine

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Re: What percentage of your books are returned?
« Reply #21 on: December 07, 2011, 08:27:22 AM »
My return rate is 1-2% like everyone else. Interesting to note that when I was selling hundreds a day over on B&N, I would get about 1 return on 1,000 - 2,000 books.

I'm guessing because it's harder to accidentally buy a book on B&N, and harder to return a book if you do. Most people would rather just give up the 99 cents then go through hoops to get a refund of one buck.

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Offline Judi Coltman

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Re: What percentage of your books are returned?
« Reply #22 on: December 07, 2011, 08:31:33 AM »
Same! About 1 per 100
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Offline Nancy Fulda

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Re: What percentage of your books are returned?
« Reply #23 on: December 07, 2011, 08:37:32 AM »
Me, too.  1%, almost exactly.

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Offline Kathleen Valentine

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Re: What percentage of your books are returned?
« Reply #24 on: December 07, 2011, 09:12:56 AM »
I have 15 books listed. Last month only 3 of them had returns:

1 return out of 20 sales
1 return out of 113 sales
22 returns out 4,443 sales

It's weird -- I can't figure it out.