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Topics - James Fraser

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Writers' Cafe / Coupon Codes for Kindle Promo Sites
« on: November 12, 2016, 05:04:24 PM »
So, some of you may have seen the thread I started earlier about this site I was finishing off for coupon codes?

Anyway, it's live now and I hope it grows into a useful free tool to drive value for authors with your promo scheduling, and also to drive healthy competition and innovation in the increasingly crowded promotional services marketplace.

Here's the site:

Happy promos!

I'm in the process of building a coupon aggregator site for Kindle book promotional platforms.

I personally run fortnightly coupons for my own promotional sites and share them with my existing clients via my mailing list. It's a good way to build engagement with ones projects and, more importantly, to offer value to your existing client base. Anyway, the virtues of coupons are fairly obvious... What I'd really like to know, is how many other sites like the ones I run have a coupon code facility? And would you be interested in participating and having your coupons listed on such an aggregator?

I imagine it could offer a great one-stop-shop for authors to get more value when planning their batch marketing schedules in advance??

Let me know your thoughts, both promo guys and authors, and I'll put the finishing touches on the site...


Writers' Cafe / Scout Boost - New Kindle Scout marketing platform
« on: October 05, 2016, 06:33:40 AM »
A few of you tested this with me a couple of months back. I have finally got around to launching this as a service:

If you want to give it a try, I have created a 25% off KB specific coupon code which can be used an unlimited amount of times and is valid until midnight GMT this Saturday (8th October).

Use 'kboards' (without quotes) on the booking form to receive the 25% discount.


Here are our batch of end of the month 25% off coupon codes for the three main BookGrow services.

Genre Pulse
Use the above coupon code without quotes at the main campaign booking form which you can view here:
This is applicable only to the main campaign option which goes out to everyone on the email list (60k+) as well as all the app users. This does NOT apply to the genre specific campaign options.
Freebie & $0.99 books only.
Free Book Feed
Use the above coupon code without quotes at the author promotions booking form which you can view here:
Free Book Feed was one of our earliest free Kindle book sites which has been closed to promotions for a couple of years. However, in the meantime, it has steadily been building up to over 95,000 avid Kindle readers and we're now open for orders...
Freebie books only.
Price Dropped Books
Use the above coupon code without quotes at the author promotions booking form which you can view here:
This is applicable only to the "TARGET EVERYONE" booking form which goes out to everyone on the email list (20k+). This does NOT apply to the genre specific campaign options.
Any priced book as long as it has a 50% or more discount at time of launch.
All of the above coupon codes can be used an unlimited amount of times for any dates in the future and they are redeemable until midnight GMT on Friday 30th September 2016 (tomorrow night).
Also, please don't forget to check out our other recent addition to the BookGrow Kindle marketing suite: KarmaReads (a platform designed to virally grow your own mailing list).

Best wishes,

Writers' Cafe / KarmaReads - Reader email acquisition platform
« on: May 14, 2016, 03:17:30 PM »
I thought some of you might be interested in one of my newest book marketing offerings,

The bit that's relevant to authors can be found here:


Hi everyone,

As some of may know, I recently decided to kill the 'Apps Only' promotions on Genre Pulse in favour of the 'Full Campaign' and new 'Genre Specific Campaign' options.  Both of the latter combine apps and email list promotions.

It seemed a shame to completely kill off the old campaign option, so I decided to make it a Fiverr only deal. 

So... you can now get on the apps for $5 instead on $15!  :D

Here's the link to the new gig if you want to give it a go:

Thanks and happy promos!

Writers' Cafe / Free Genre Pulse Campaigns
« on: March 23, 2015, 06:49:44 PM »
Hi KB Gang,

In an effort to build up a bit more interest in the Genre Pulse service I have decided to make a one time use 100% off coupon available for anyone who wants it.

I'll probably run this promo until the end of the month.  Normally, I allow unlimited availabilty for the $10 app only promotions, but as I don't want to swamp the schedule with too many free bookings too quickly I have limited the app only promo to 15 per day for now. So grab the slots while you can.

Instructions for this can be found by visiting

Thanks all!


HI KB gang,

I know a bunch of you used the previous manifestation of my Fiverr only Genre Pulse promotional spin-off.  I had to close it down, as the Genre Pulse network had grown to the size where I couldn't justify running so many Fiverr promos at $5.00.  It had also become difficult to manage the bookings before I'd streamlined my operations.

However, as some of you may have read in my main Genre Pulse thread, I have recently (about time!) started to fragment my 40,000 strong mailing list into genre specific interest groups.  My dilemma is that while these are growing (they now have anywhere between 500 and 2,000 subscribers) I can't really justify charging normal prices for these genre specific targeting packages. So... I thought I'd give it a go on Fiverr again.  I haven't included all 19 targeting options into the Fiverr gigs as, like I said, they're all still growing.  For the moment I have included the six larger ones. They are as follows:

1. General Romance (no Paranormal or Erotica please as I will have separate options for them in the future)
2. Action & Adventure
3. Crime
4. Historical Fiction
5. Mystery, Detective & Sleuth
6. Thrillers & Suspense

More genres will be added when they reach a certain size threshold.

Please note.  Like Genre Pulse, I ONLY accept KDP Freebies, Permafees and $0.99 books

I think Fiverr is a good low cost testbed for introducing new elements of the Genre Pulse service.  If genre specific targeting works well for you and it grows sufficiently in the coming weeks / months, I will most likely migrate it across into the fold of the main Genre Pulse service, but for now let's see how this goes.

If you're from the US, UK, Canada, Ireland, Australia or New Zealand, please click here: to view the new Fiverr gigs (this gives me a small referral credit, which I'd really appreciate).

If you're not from any of these countries, then please view the gigs here:


Writers' Cafe / COVERATING - The Book Cover Design Testbed - Free Tool
« on: November 24, 2014, 01:52:35 PM »
Hi KB Gang,

I've just put the finishing touches on my latest author tool, Coverating

This time its a free sandbox style tool which allows you to upload multiple versions of your book covers.  I know there are countless threads on here where people say 'which one do you prefer, version one, two or three' etc.  That's why I set this up. I thought it would be useful for you all to get ratings and feedback on your designs and to give ratings and feedback to others in return.  It's a kind of karma based system which should benefit the community as a whole the more you use it.

It's a free tool and always will be, so please give it a shot if you've got a book you're soon to launch and if you're deliberating about which design to go for.

There may be a couple of bugs to iron out, as it's literally just been finished.  If you find any, please let me know on here.

Thanks and enjoy!

Writers' Cafe / Crowdfunding for Fiction - FundFiction...
« on: October 03, 2014, 09:06:14 PM »
Right, I know most of you know me here for my marketing projects for authors.  That's my strong point, and coming up with marketing ideas for you guys is what makes me happy... believe it or not! ;)  However, I've been working on a project for a while, which is a crowd funding platform for authors - designed to generate the equivalent of a tradpup advance for yous lot.  Yes, it's been done already on Kickstarter and Indiegogo, but I wanted to make a one stop place to do that for self-published authors.  Right now, I've got these annoying lawyers in London pouring over it.  My Ts and Cs etc.  I need to protect myself seeing as I get like 5% of all funds generated and there's no guarantee that people will do what they say the will.  It's a rewards based platform.  The thing works.  I've got approval from PayPal - a process which took about two months for them to agree on the escrow like payment platform (something incredibly complicated to implement).  Anyway, check it out it's called  Give me your thoughts...

Launching soon :)


EDIT - As of 15/10/14 I have suspended the Fiverr service and brought it into the fold of the main Genre Pulse site.  It was beginning to get too complicated to manage campaigns from multiple sources.  There is now an 'Apps Only' targeting option on the Genre Pulse site which mirrors the service that was available on Fiverr.  This service is now $10 and an increase on the Fiverr price, obviously, but I have had to expand this to meet the growing network - having passed 300,000 app downloads recently.  I'll keep the prices locked in for a few months, so it won't go up any more until the distribution network is markably bigger.

The full service with apps and high-impact email list targeting remains the same.

Any outstanding Fiverr campaigns will be processed today and will run as planned.

So... you can check out the new app only service on

In an effort to diversify and expand my offering, I have just launched a $5 service on Fiverr.

This service (as it stands) allows a low cost way of gaining exposure to my Android app distribution network.  This is not the same as the full service on Genre Pulse which includes the high impact email list promotion.  This app-only exposure enables a slow burn and continued source of traffic to your Amazon sales page.  All campaigns will be given tracking to allow transparency and campaign accountability.

'Permafrees', KDP Select free promos as well as paid Kindle books are allowed but currently only books priced at $0.99.  Deliverables are not guaranteed.  Success of any given campaign can vary from genre to genre and the persuasiveness of your blurb, cover, etc.

If you're new to Fiverr and from (US, UK, CA, IE, AU, NZ) check out the gig here: (I get a small commission if you sign up to Fiverr that way).

If that link doesn't work - click here:


Writers' Cafe / How to Get Five Free Promos on
« on: March 20, 2014, 06:42:50 AM »
EDIT I have now (as of 18/11/15) opened the service up to allow genre specific targeting.

Hi KBers,

It's me again with another Kindle marketing project  ;)

I have just launched my new book promotion platform, Genre Pulse.  At the moment it's geared up to promote either KDP Select free promos or 'PermaFrees'.  I will be rolling out to paid books once my distribution network reaches a specific size (probably in the next two months).  As it stands I have 26,000+ email subscribers and 270,000+ users on my Android and Kindle Fire apps.  Campaigns are syndicated out to both the list and all the apps. 

I will accept all genres and I have no qualms over existing ratings / levels of reviews etc. 

It currently costs $30 (was $25 when network was smaller) for a promotion.  There is one campaign slot available per day and campaigns go live after 6pm GMT. 

Anyway, more info is available on the site.  You can check it out here:

More promotional opportunities (like for paid books) will become available as my distribution network grows. 

I hope you find this to be a useful addition to your marketing efforts. 

Many thanks,

Writers' Cafe / Collaborative Publishing Idea
« on: February 09, 2014, 08:54:22 AM »
Hey KBers.

I've been trying to flesh out an idea for a potential new project and thought I'd run the idea past you all to see what your thoughts are.  My idea (very early stages) is to create a collaborative publishing project based loosely around the concept of the 'draw and fold' game that many of us played when we were kids.  You know the game when you draw a head, fold it over to hide it and then the next person draws the body onto the unseen head, etc. etc. what you end up with is a fun, crazy and original drawing.  Well, I was thinking that perhaps a similar concept could be created around writing. 

The concept would revolve around the interplay between two user groups.  On one side you have the writers and on the other you have the readers (a user group I can muster very easily from my other projects).  The writers take part in what is essentially a competition.  The readers are there to 'crowdvote' on the development of the story.  A project could be broken down into say 20 rounds.  Writers would then be offered a seed idea and genre for a piece of work and have a time limit to submit an opening piece of writing around this theme - each round might have a recommended word count of say 1-5k words.  Once the time was up all of the submissions would be shared with the pool of readers who would then vote on the best piece of work.  The winning writer would then be entered into the prize pool (as it were) and would be excluded from the next round of writing.  Round two of writing would commence using the winning piece of writing from round one as its progenitor.  It would be the job of the writers to develop the plot and characters from the previous winning piece or work in the most interesting way that they could.  These submissions would then go to a vote again and so on, and so on.  The process would continue like that until the piece of work was complete.

So what happens then?  What's in it for the winning writers from each round? Well, I was thinking that what I could do is get the final piece of work professionally edited and self-published.  We could leverage the power of my existing Kindle book distribution network (from my other book marketing projects) and give the book a massive blast of sales early on to get it ranking well.  Profits from the book would be distributed evenly between all of the winning writers from each round.  We could even crowdsource and crowdvote for the cover designs (with the winning designer also getting a share of the profits).

The synthesis between competitive writing and vetting by readers would essentially crowdsource a novel into existence.  The outcome may be a total abortion? Maybe not?  It's just an original idea I had and thought it might interest some of you?  No doubt there are holes in the concept, but it would be good to have a discussion around it and I'd be happy to build whatever comes out of a constructive debate.  Perhaps a slightly different idea can be developed from this concept?  I'm all ears!


Writers' Cafe / Book Review Giveaway
« on: February 03, 2014, 12:19:30 PM »
If you would like to win the chance to run a free promo with my Book Review Broker service, then please enter via the Rafflecopter giveaway link below:

If you don't already know about the BRB service, then check it out here:


Writers' Cafe / BookBub Alternative
« on: January 17, 2014, 05:28:59 AM »
I just wanted to let you WC KBers know that I'm in the middle of building an alternative to BookBub.

Distribution channels will be via email list and syndication through my very popular Kindle Android apps.  Email list will hit 100,000 subscribers by end March and app users will have passed 1,000,000 by then.  It is at this point that I aim to launch the service.

I know a lot of you are finding it difficult to get accepted onto BookBub these days, and many of you wonder where to promote next if you are one of the fortunate ones who happen to have already run a promo.  I thought it was high time someone came up with a viable alternative.  It might not have quite the level of impact that BookBub does in the early stages, but I aim to continue growing this service in the months and years ahead.

I also aim to change the offering in a significant way. I will invoice AFTER a campaign has run its course and users will ONLY pay for those sales which are directly attributed and tracked via my service.  Fees will represent a percentage of the value of any given book and will allow a significant margin of profit for authors after Amazon's 30% and my percentage.  Payment terms will be very lenient.  So much so, that authors will be allowed to wait for the period of payment (for sales generated during my promos) from KDP before paying the invoice.  This will alleviate the stress some authors feel about forking out up to $1,000+ up front (without guarantees, I may add) which BookBub and other services require.

Anyway, I'm just floating this concept to the community (as I do with many of my book marketing projects on KB) and wanted to know what you thoughts on it are / if you can think of any other features that you might want built into the finished service.

Thanks as always,

Hi everyone,

It's been a while since I came out with a new marketing opportunity for you all... been busy on some Android app development projects for the past couple of months.

Today I put the finishing touches on the relaunch of my Free Book Feed site.  I've included a new feature for authors which will allow you to push your books out to my network of over 13,000 avid Kindle readers for free!  ;D

The cool thing is that by helping to build the list you can increase the chances of gaining exposure for your books.  This is the viral element I mentioned.

Rather than going into all the details here, just head on over and check out the shiny new site:

Some of you might recognise that it's a similar look and feel to my other book marketing project, Book Review Broker.  The functionality is very different, though.

Happy stress free promotions!

I have just put the finishing touches on my free Book Shepherd Android app :)

It's now live, so can download it from here for free:

Info on the app

Instantly gain access to the best free and heavily discounted Kindle books in real time!

Our feeds are constantly updating, so you'll always have access to new and exciting Kindle freebies and deals.

The Book Shepherd app will automatically sync with our servers so you can grab the best free Kindle books and deals as they go live.

You can view all the information about a book from within the Book Shepherd app. Then you can click through to the '1-Click' installer button on Amazon. From there your book will be synced seamlessly with your Kindle device or with the Kindle app on your Android smartphone / tablet.

Download the app now to start enjoying all these free Kindle books and heavily discounted Kindle books!

Writers' Cafe / What to do after permafree?
« on: September 23, 2013, 03:12:45 PM »
I've had a permafree children's book running for the best part of six months now.  It's hovering around #250 in the Free Kindle Chart, with over 100 good reviews... which I reckon is pretty good?  Also, it's fast approaching 100k downloads.

I'm just wondering what the best course of action is from here?  Within this permafree book I have instructions on where to buy my other books and how to sign up to my mailing list.  However, traction is pretty slow. 

If I were to release another normal, non-free book under the same author profile, could I expect it to get quite a nice boost as a result of all my permafree downloaders receiving a notification?  I'm just not sure what the benefits are beyond the obvious "use a permafree for bait to build mailing list for your next release" argument.

Would be great if someone could shed some light on this for me?


Writers' Cafe / To Those of You Who Run Romance Book Blogs
« on: September 02, 2013, 02:27:34 PM »
I'm in the process of launching my new romance focused blog tour site and have just opened up registration for blogging partners.

If you've got a romance blog of your own, please by all means check out what I've got planned:


Writers' Cafe / Author guest post tool
« on: August 23, 2013, 03:28:05 PM »
I'm developing yet another author marketing tool.  This time it's going to be a social tool aimed at helping authors exchange guest posts, interviews, reviews, organising independent blog tours and the like.  Just wanted to test the waters and see if this is something you'd all find useful.  Are there any other useful features you'd like to see included?

Oh, and it will be a free site of course.


Writers' Cafe / Got an author blog? This might interest you.
« on: August 22, 2013, 10:50:12 AM »
Hello, James from BookGrow here.

Just wanted to give you a heads up about the new blog targeting feature we're adding to Book Review Broker.  It's long overdue, but I'm finally getting it sorted.

If you've got a book / author themed blog of your own you are eligible to register with Book Review Broker's new program.  If you're an avid reader and are interested in receiving free books in exchange for reviews (with no obligation on your part to review), then please sign up on our Blogger Registration form by clicking the red tab on the right hand side of the Book Review Broker homepage.  Link here:

Or you can sign up directly using the form here:

All you need to do is fill in your name, email, your blog(s) URL and then tick off the genres of books which interest you most in fiction and non-fiction.  Then from time to time we'll connect you with authors who are looking for reviews.  If you like the look of a book, these authors will arrange to send you a copy directly with no hassle on your part.

The Amazon top reviewer function of Book Review Broker is running excellently with consistent results - running this has been taking up a lot of my time, hence the delay to this blog feature.  So, once I've got enough blogs signed up to this new part of the site I will also be opening this up as promotional channel.

Will keep you posted on new developments...


Writers' Cafe / How to choose the best genres to write in
« on: April 23, 2013, 06:07:11 AM »
As some of you might know, my big love at the moment is trying to develop marketing tools for indie authors.  I'd touched on this idea before here, but hadn't got round to explaining it properly. So, I'd appreciate some of your valuable insights on my new project.

I'm in the process of designing a web app which monitors and charts the sales rank of every genre on Amazon over time.  This would essentially be a planning tool to identify emerging trends in book sales broken down by genre.  The charts will be cumulative and constantly building on a daily basis.  They will be dynamic, so that you can select date ranges etc. on the fly.  It will also monitor competition in all the genres and will include a formula to chart which genres are the easiest to break into (balancing between optimum potential sales, vs. low competition).

Many of you will likely say one should write what one loves, not what sells, but do you think something like this might be useful to authors?  If so, what features do you think might be a good addition to the ones I've already mentioned?  Exportable Excel charts?  The ability to single out and compare genres side by side? Whatever you can think of?

Also, if you saw the value in such data, what might you think it would be worth?  Bearing in mind it would be a nightmarish task to manually pull all the data yourself on a daily basis.  I was thinking full access could be available with a non-binding monthly fee of something small?

Appreciate your opinions...

Writers' Cafe / Thoughts on a new planning tool
« on: April 15, 2013, 03:08:56 AM »
It's me again...  Picking your brains on an idea for a new author tool.

I was thinking of designing an app which monitors and charts the sales rank of every genre on Amazon over time.  This would essentially be a planning tool to identify emerging trends in book sales broken down by genre.

I know many would probably say one should write what one loves, not what sells, but do you think something like this might be useful to authors?  If so, what features do you think might be a good addition to this?  Exportable Excel charts?  The ability to compare genres? Whatever you can think of?

Also, if you saw the value in such data, what might you think it would be worth?  Bearing in mind it would be a nightmarish task to manually pull all the data yourself on a daily basis.  I was thinking a non-binding monthly fee of something small.

Appreciate your thoughts!

Writers' Cafe / Library Thing Reviews
« on: April 12, 2013, 07:06:41 AM »
I am thinking of building in Library Thing reviewer targeting as a new feature of my review acquisition tool.

I wanted to ask those in the know what a Library Thing review is worth to an author.  Do many reviews there drive more sales?  Does it get you more exposure?  How do reviews here compare to other review sites? etc.

Anything you can think of really?  It can be anecdotal - I know it's difficult to quantify things like this.


Writers' Cafe / Ending permafree
« on: April 08, 2013, 05:55:51 AM »
I managed to get one of my books permafree last week which was great.  It's been hovering around #250 in the free Kindle chart since then. 

I was wondering if the reverse could be applied to the price matching model for creating permafrees? My question really, is do you think you might see a much bigger bump in sales if your book comes off permafree than if it was just to come off a free KDP promotion?

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