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Messages - James Fraser

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1
Writers' Cafe / Re: Price Dropped Books - fantasy?
« on: April 02, 2017, 04:21:53 AM »
Hey guys. Just to be clear, PDB does not have the same recipients as Genre Pulse. If that were the case I'd be selling the same thing twice. The lists are built completely separately.

If there's any confusion over this, it's perhaps a result of the fact that the tracking links I give will be the same if you're running on both platforms. I can't avoid this due to the way Bit.ly works. If you are running the same book on GP and PDB, then I recommend you leave a week or so between bookings to better distinguish the click stats and thereby measure the effectiveness of each service more clearly.

2
Writers' Cafe / Re: Coupon Codes for Kindle Promo Sites
« on: November 16, 2016, 04:31:08 PM »
Your coupon code website's home page shows an image that uses the official logos of Bookbub, Freebooksy, Books Gorilla, ENT, along with three less successful sites owned by yourself.
This gives the strong impression that these successful promo sites have signed up to work with you, and will be offering coupon codes through your website.
Is this the case or isn't it?

If it is, surely you should come out and say so for sure.
If it isn't, it seems designed to mislead - and also, I'd assume it isn't actually legal.
I really doubt that it's legal for you to use the logos of these other (highly reputable) promo sites to advertise your business - unless you are indeed affiliated with them, and have permission to do so.

I spend plenty on ads with those other sites - nothing with yours though - and any discount I received from Bookbub, ENT, Books Gorilla or Booksbutterfly would make it worth signing up for your coupon codes. (I already receive a substantial discount from Freebooksy, and have no interest in using your own three services.)

So, which ones - if any - do you actually have agreements in place with?


That image is simply meant to be demonstrative of how crowded the space is. If it isn't clear enough I will remove it or edit the copy. It wasn't intended to be misleading. The plan is to get lots of promo sites signed up to extend the reach of those services, drive competitive pricing and to create value for authors.

3
Writers' Cafe / Re: Question about Genre Pulse
« on: November 14, 2016, 05:47:45 PM »
I'm pretty sure it's the software they're using.

In order to make sure they don't double book a genre, GP uses an appointment booking calendar to reserve slots. This is the same kind of software that hair dressers use, so the calendar expects a time to be selected as well as a date. So Genre Pulse only makes one time available each day, which is the 18:00 you select to schedule your promotion.

It's confusing, but GP must have decided it's better than having to deal with multiple booking requests for a single slot.

That's absolutely correct. Thanks for clarifying.

4
Writers' Cafe / Re: Coupon Codes for Kindle Promo Sites
« on: November 14, 2016, 02:25:49 PM »
OK. Thanks, Betsy.

5
Writers' Cafe / Re: Coupon Codes for Kindle Promo Sites
« on: November 14, 2016, 03:54:13 AM »
Great for authors. Hope it means easier and cheaper for authors to make promotion.
Thanks. That's the hope!

6
Writers' Cafe / Re: Coupon Codes for Kindle Promo Sites
« on: November 13, 2016, 04:11:40 PM »

7
Writers' Cafe / Re: Coupon Codes for Kindle Promo Sites
« on: November 12, 2016, 05:26:31 PM »
Very cool idea. I'll give it a try. Thanks!
Appreciate it. I've got high hopes for this project!

8
Writers' Cafe / Coupon Codes for Kindle Promo Sites
« on: November 12, 2016, 05:04:24 PM »
So, some of you may have seen the thread I started earlier about this site I was finishing off for coupon codes?

Anyway, it's live now and I hope it grows into a useful free tool to drive value for authors with your promo scheduling, and also to drive healthy competition and innovation in the increasingly crowded promotional services marketplace.

Here's the site: http://www.AuthorCoupons.com

Happy promos!

9
I'm in the process of building a coupon aggregator site for Kindle book promotional platforms.

I personally run fortnightly coupons for my own promotional sites and share them with my existing clients via my mailing list. It's a good way to build engagement with ones projects and, more importantly, to offer value to your existing client base. Anyway, the virtues of coupons are fairly obvious... What I'd really like to know, is how many other sites like the ones I run have a coupon code facility? And would you be interested in participating and having your coupons listed on such an aggregator?

I imagine it could offer a great one-stop-shop for authors to get more value when planning their batch marketing schedules in advance??

Let me know your thoughts, both promo guys and authors, and I'll put the finishing touches on the site...

Thanks!

10
Writers' Cafe / Re: Scout Boost - New Kindle Scout marketing platform
« on: October 05, 2016, 06:58:25 AM »
I just booked. I'm looking forward to working with you. (As this is my first Scout campaign, I'm testing a wide range of advertising opportunities.)
Thanks so much, Bill. Just saw the order come in. Best of luck for the promo on the 10th, and I hope you secure a contract at the end of it! :)

11
Writers' Cafe / Scout Boost - New Kindle Scout marketing platform
« on: October 05, 2016, 06:33:40 AM »
A few of you tested this with me a couple of months back. I have finally got around to launching this as a service: http://www.ScoutBoost.com

If you want to give it a try, I have created a 25% off KB specific coupon code which can be used an unlimited amount of times and is valid until midnight GMT this Saturday (8th October).

Use 'kboards' (without quotes) on the booking form to receive the 25% discount.

Cheers,
J

12
A few of you tested this with me a couple of months back. I have finally got around to launching this as a service: http://www.ScoutBoost.com

If you want to give it a try, I have created a 25% off KB specific coupon code which can be used an unlimited amount of times and is valid until midnight GMT this Saturday (8th October).

Use 'kboards' (without quotes) on the booking form to receive the 25% discount.

Cheers,
J

13
BTW these coupons have traditionally been shared twice monthly to my existing client base, but I intend to do the same here from now on...

14
Here are our batch of end of the month 25% off coupon codes for the three main BookGrow services.

Genre Pulse
'endseptember2016'
Use the above coupon code without quotes at the main campaign booking form which you can view here: http://www.genrepulse.com/booking-form/
This is applicable only to the main campaign option which goes out to everyone on the email list (60k+) as well as all the app users. This does NOT apply to the genre specific campaign options.
Freebie & $0.99 books only.
 
Free Book Feed
'endseptember2016'
Use the above coupon code without quotes at the author promotions booking form which you can view here: http://www.freebookfeed.com/author-promotions/
Free Book Feed was one of our earliest free Kindle book sites which has been closed to promotions for a couple of years. However, in the meantime, it has steadily been building up to over 95,000 avid Kindle readers and we're now open for orders...
Freebie books only.
 
Price Dropped Books
'endseptember2016'
Use the above coupon code without quotes at the author promotions booking form which you can view here: http://pricedroppedbooks.com/author-promotions/
This is applicable only to the "TARGET EVERYONE" booking form which goes out to everyone on the email list (20k+). This does NOT apply to the genre specific campaign options.
Any priced book as long as it has a 50% or more discount at time of launch.
 
All of the above coupon codes can be used an unlimited amount of times for any dates in the future and they are redeemable until midnight GMT on Friday 30th September 2016 (tomorrow night).
Also, please don't forget to check out our other recent addition to the BookGrow Kindle marketing suite: KarmaReads (a platform designed to virally grow your own mailing list). http://www.karmareads.com/authors/

Best wishes,
James

15
Writers' Cafe / Re: GenrePulse?
« on: August 23, 2016, 01:02:40 PM »
Just signed up on faith. I will look forward to watching the stats. :)
Thanks for giving it a shot, Tobias. I hope it works out well for you!

16
Writers' Cafe / Re: GenrePulse?
« on: August 23, 2016, 10:11:06 AM »
Hi everyone. It's James from Genre Pulse here.

I just spotted this thread, so I though it wise to chime in sooner rather than later.

I'm sorry to those of you who've had a negative experience with the service. The pricing structure has remained fixed for over a year while the distribution network has continued to grow significantly, so it's difficult to answer on ROI issues - many see continuously positive ROI, and a significant proportion of my customers are repeat bookers. I can only assume that diminishing returns are a result of overloading of the same promos to the same audience. I do recommend leaving at least a week between promos, but perhaps I need to expand that?

With regards to CRM, I do admit that this has been a bugbear for me as well as for many of you. The initial reason I had to stop my launch notification emails was because many recipients simply weren't receiving them. I think this was largely an issue for Gmail, Yahoo, Hotmail, Outlook type recipients as their spam traps were picking up my emails as being too repetitive. This is why I switched to a generic stats reporting page where all of the tracking links are listed out for any given day. I edited the site copy to make this clear and I reiterate it in the automated booking confirmation emails. As far as responding to direct enquiries go, I typically respond to emails within 24 hours. I have however had multiple instances when clients have reached me through another means with an enquiry, following up to an email which I never received. I am at a loss to answer why this may be and I have to assume that it is an issue with my hosting provider who also provide my mail server services. Perhaps I will have to change providers to ensure greater deliverability. Or maybe there would be a solution offered by a third party support platform - I'm open to suggestions here...

Having just passed the 6,000 campaigns mark on the 22nd of last month, I guess that opinions on the quality / efficacy of the service are becoming increasingly polarised. It is well known phenomena that the bigger the data set on reviews becomes, the more you end up with a J-shaped distribution of sentiment.

To answer TellNotShow on the refund issue. I always offer full refunds for undelivered campaigns on the few times that's happened.  If there are any campaigns launched late for whatever reason I usually give the choice of a reschedule or a full refund. I can't realistically offer a refund for every time someone says they aren't particularly happy with their results, because I wouldn't have a very sustainable business model then. It is such a subjective thing promoting such varying genres, book cover qualities, blurb qualities, review count, star ratings, etc. If I deliver a campaign as promised then that has to suffice. Perhaps having no filter for pre-judging the quality of a book and having an accept all policy is my problem with regards to this.

I would like to remind everyone that I am a one man show. I am not running any dodgy operation here. I am trying my best to deliver a quality service. Again, though, apologies to those of you who may have been dissatisfied, the service is what it is - some people are happy others aren't - I just have to focus on increasing the distribution network with the view of increasing ROI and try to improve on the CRM issue...

Sincere thanks for those of you have tried the service and continue to do so!
James

17
Writers' Cafe / Re: KarmaReads - Reader email acquisition platform
« on: May 17, 2016, 12:21:45 PM »
You can run, but you can't hide!



Betsy

Haha!

18
Writers' Cafe / Re: KarmaReads - Reader email acquisition platform
« on: May 17, 2016, 04:13:22 AM »
See my previous post.

The first 2 books in my series of graded readers for children are out of Select and are both permafree.  So, since Book 1 already got exposure on Genre Pulse last month, I'm wondering if there is a way to offer mobis of both books in your service, and whether you think this would be worthwhile.

Philip

Hi Philip,

Probably not if the promotion was that recent. It will be hitting up largely the same audience. I would expect you to get a decent amount on leads maybe 100 or so in the first 24 hours, but can't be certain. Anyway, it's not just about the traffic I send, I encourage participants to drive traffic from external sources to their KarmaReads landing page as it converts really well and you get the viral social media sharing function too.

19
Writers' Cafe / Re: KarmaReads - Reader email acquisition platform
« on: May 16, 2016, 02:06:14 PM »
How long does it take between signing up and having the page go live?
Max 48 hours if there are a few simultaneous bookings. Usually a lot less. I am in GMT time zone, but I would typically launch a campaign in the evening to maximise US exposure (where the majority of my audience are).

20
Writers' Cafe / Re: KarmaReads - Reader email acquisition platform
« on: May 16, 2016, 11:01:32 AM »
James,

Thanks.  I can see how that would be a benefit for the authors.  For me, I'd rather subscribe to a newsletter rather than individual authors. I don't care to have dozens (as it would end up eventually) of author newsletters cluttering up my emails.  I follow some authors through Amazon--and get an occasional Amazon email about their work--and then get some newsletters.  But that's me.

Hope your program is very successful for you and the authors who use it!

Betsy

Thanks, Betsy. We'll see how it develops. I'm always trying new ideas. Next one is for Kindle Scout promotions :)

21
Writers' Cafe / Re: KarmaReads - Reader email acquisition platform
« on: May 16, 2016, 09:33:40 AM »
James,

Just to clarify, as a reader, one signs up to follow individual authors rather than get a newsletter from Karmareads?

Betsy
Yes, that's right, Betsy.

The authors own the lists and leads are integrated with their own mailing list provider via API connections.

KarmaReads just drives the lead acquisition funnel. Big push at the beginning, then consistent flow to the 'latest books' page. It is however encouraged that authors promote their landing pages directly, as their books will obviously become less visible as newer books are added to the 'latest books' section.

EDIT >> reneepawlish, I think this answers your question too?

22
Writers' Cafe / Re: KarmaReads - Reader email acquisition platform
« on: May 16, 2016, 07:10:05 AM »
14 bookings so far, so thanks to those of you who may have come from KBoards!

23
Writers' Cafe / Re: Kindle Scout experiences, anyone?
« on: May 15, 2016, 01:01:07 PM »
From my own experience and what I've learned from others, hours in the Hot & Trending chart have little or no bearing on whether a book is selected or not. I did almost no campaigning. A recent scouter did no campaigning at all, scored 24 hours in H & T, and was selected.

The more effort people put into getting nominations, the more skewed and unreliable the H & T chart becomes, and the less attention Amazon will pay to it. Amazon is not stupid. I'm sure they'd love it if the chart actually worked, and the best books rose to the top. This would be very useful to them as the site gets busier. But that's not what's happening. And initiatives like James's make it that much less likely ever to happen.

Lexi, while I understand (like everyone understands) that Amazon has the final say in the matter, it surely does no harm to try and get exposure for your book? Why would Amazon have even included H&T as a feature? And why, for that matter, is this thread 231 pages long if people didn't feel it was important to try and boost their exposure? My full time job is to try and come up with innovative ways to reach new readers as a marketer. I'm not trying to scam anyone or game the system! I'm trying my best to create value.
I have the luxury of having a very engaged distribution network of Kindle readers. I'm just trying to think of new ways to best engage with with them and bring them together with authors.
Love or hate Amazon for it's megalomaniacal and monopolistic approach to the book marketplace, it's not going anywhere. It's the essence of a dog eat dog free market system. We play by their rules and do what we can to stand out from the crowd.

24
Writers' Cafe / Re: Kindle Scout experiences, anyone?
« on: May 15, 2016, 10:51:00 AM »
I have to say guys, James Fraser who posts on this thread, is a complete marketing wizard and I'd totally recommend him if you are looking for decent promo for your Scout book.  He actually helped Fallen Heart get on to the H and T and I have only a small social media reach so I really, really needed it. 
Thanks for the mention, Beck. And thanks for taking part. You were a new record for these tests. I'm pretty chuffed to have got you on the homepage with H&T in 1hr and 10mins! ;)

25
Writers' Cafe / Re: Kindle Scout experiences, anyone?
« on: May 15, 2016, 08:31:42 AM »
Sweet! Todays test got from 34 pageviews with 0 hours H&T on day three to homepage H&T list of Scout within 3 hours :)

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