Author Topic: Free First in Series on Kobo  (Read 71684 times)  

Offline Mark Leslie

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Free First in Series on Kobo
« on: May 10, 2014, 04:57:43 AM »
I wanted to make sure that everyone was aware of FREE FIRST IN SERIES, a promotional spot on Kobo that we have been able to use to help authors gain some traction on Kobo.

http://store.kobobooks.com/en-CA/Collection/free-first-in-series

It doesn't always work, but many of the books that have gained a healthy number of downloads have typically converted into sales.  Stats show that if, for example, 10,000 people download a free book, less than 1000 of them will actually OPEN the eBook, and maybe 70% of them will actually finish the book in a 3-4 week period. HOWEVER, of the people who finish the book, we've seen conversion rates of as high as 54% where the reader goes on to buy one or more books from that author. And sometimes, that's all it takes for an author whose titles haven't been moving to gain a little traction and slowly build an audience.

If you have a book that's perma-FREE at Kobo and the first book in a series, please feel free to post it here (including covers makes things quicker).  I'll keep dipping in to follow comments this list and making recommendations for forthcoming titles to be added to our landing page.

If you have a first book in series that you are planning on making free at Kobo, share that too - (but please be clear it's a limited thing and do try to give some lead time for merchandise planning).  And don't forget, that, within Kobo Writing Life (www.kobo.com/writinglife) there's a price promo tool you can use to enter your planned price promo into our system weeks in advance if you're doing a timed price promo or timed free promo.

Thanks

Mark from Kobo
Mark Leslie   / www.markleslie.ca  / markleslie.blogspot.com / @MarkLeslie


Offline Patty Jansen

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Re: Free First in Series on Kobo
« Reply #1 on: May 10, 2014, 05:07:05 AM »
This is an awesome page.

There is one thing I still don't understand, though. When I go to the Kobo shop main page, how does one find the First in series free page? Because in the Aus store I can see no way that a customer could get to the page when browsing. Or is it something that is mailed out only?

I think it should be somewhere a customer could easily find it, because the more books you give away, the more books you sell.

Offline nobody_important

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Re: Free First in Series on Kobo
« Reply #2 on: May 10, 2014, 05:09:34 AM »
Hi Mark,

Thanks for the opportunity. I have a perma-free contemporary romance novel on Kobo right now.

Cover:



Kobo link http://www.kobobooks.com/search/search.html?q=1230000000300

Offline VydorScope

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Re: Free First in Series on Kobo
« Reply #3 on: May 10, 2014, 05:10:08 AM »
This is an awesome page.

There is one thing I still don't understand, though. When I go to the Kobo shop main page, how does one find the First in series free page? Because in the Aus store I can see no way that a customer could get to the page when browsing. Or is it something that is mailed out only?

I think it should be somewhere a customer could easily find it, because the more books you give away, the more books you sell.

He said in another thread somewhere that it is used as part of their marketing emails currently and does not yet have a permanent home on their front pages. I suggested that it get a permanent home, and I think it will some day. :)
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Offline Patty Jansen

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Re: Free First in Series on Kobo
« Reply #4 on: May 10, 2014, 05:16:53 AM »
He said in another thread somewhere that it is used as part of their marketing emails currently and does not yet have a permanent home on their front pages. I suggested that it get a permanent home, and I think it will some day. :)

OK, I must have missed that. Sheesh. I think I spend enough time at this place already.

Yes, I think it would be good to have an easily linkable home for that page.

Offline Tony Bertauski

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Re: Free First in Series on Kobo
« Reply #5 on: May 10, 2014, 05:49:46 AM »
Thanks, Mark! I saw the free first promo a couple weeks ago and had on my to-do to find out how to submit. The Discovery of Socket Greeny is the first free in a trilogy.

http://store.kobobooks.com/en-US/ebook/the-discovery-of-socket-greeny


Online Mark E. Cooper

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Re: Free First in Series on Kobo
« Reply #6 on: May 10, 2014, 05:58:12 AM »

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Re: Free First in Series on Kobo
« Reply #7 on: May 10, 2014, 06:32:32 AM »
Oh, how cool! Thank you, Mark!

I have one here: http://store.kobobooks.com/en-US/ebook/broken-angel-9

(oh and missed the bit about the cover... here it is :) )

« Last Edit: May 10, 2014, 06:37:15 AM by S.W. Vaughn »


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Offline Nathalie Aynie

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Re: Free First in Series on Kobo
« Reply #8 on: May 10, 2014, 06:52:06 AM »

Hot Paranormal Romance & fast-paced Urban Fantasy with romantic elements
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Offline Faye Hunter

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Re: Free First in Series on Kobo
« Reply #9 on: May 10, 2014, 07:34:47 AM »
Would love this opportunity! I'm a Kobo user myself and it frustrates me I haven't been able to gain traction on Kobo yet.  Thanks so much for this.

Here is the first free in my series: http://store.kobobooks.com/en-CA/ebook/a-tease

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Offline jenminkman

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Re: Free First in Series on Kobo
« Reply #10 on: May 10, 2014, 08:05:47 AM »
Thanks Mark! This is an awesome idea :) I have never been able to figure out how to sell well on Kobo, not even with two perma-free books published through Writing Life, which are parts 1 in a series. One of them is here (young adult / dystopian):

http://store.kobobooks.com/en-US/ebook/the-island-the-island-series-1

and another one is here (erotic romance):

http://store.kobobooks.com/en-US/ebook/fly-you-to-the-moon-1

I really hope you can feature them in a future Free First in Series feature!




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Offline jkswift

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Re: Free First in Series on Kobo
« Reply #11 on: May 10, 2014, 08:16:17 AM »
Excellent Mark! Thanks for posting this.
 
Here's the first of my historical fiction 2-book series: The Forest Knights. http://store.kobobooks.com/en-uk/ebook/altdorf-the-forest-knights


« Last Edit: May 10, 2014, 08:26:52 AM by jkswift »

Offline Deanna Chase

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Re: Free First in Series on Kobo
« Reply #12 on: May 10, 2014, 08:27:19 AM »
HI Mark, I have Haunted on Bourbon Street. It's the first in my bestselling series:



It can be listed under romance (paranormal) or fantasy
http://store.kobobooks.com/en-US/ebook/haunted-on-bourbon-street-a-paranormal-romance-book-1

Offline TPiperbrook

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Re: Free First in Series on Kobo
« Reply #13 on: May 10, 2014, 09:11:29 AM »
Awesome Mark!  Here's my perma-free title.  All the rest of the books in the series are available on KOBO as well. 

http://store.kobobooks.com/en-US/ebook/contamination-1

« Last Edit: May 10, 2014, 09:19:23 AM by TPiperbrook »
Contamination Boxed Set just 99 Cents!

Offline Kevis Hendrickson

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Re: Free First in Series on Kobo
« Reply #14 on: May 10, 2014, 09:18:19 AM »
Thanks for the consideration, Mark. Here's book one of my science fiction series.



http://store.kobobooks.com/en-US/ebook/rogue-hunter-inquest

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Offline Michael Kingswood

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Re: Free First in Series on Kobo
« Reply #15 on: May 10, 2014, 10:14:13 AM »
Passing In The Night is the perma-free prelude to The Pericles Conspiracy.

Link: http://store.kobobooks.com/en-US/ebook/passing-in-the-night

Pericles: Glimmer Vale: Others:

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Offline Mark Leslie

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Re: Free First in Series on Kobo
« Reply #16 on: May 10, 2014, 08:24:48 PM »
Thanks, everyone! Some amazing looking books have been posted, which will be great for adding them into the rotating schedule -- (and, as already mentioned, FIRST FREE IN SERIES doesn't yet have a permanent home - it comes up dynamically in different territories and is included in particular email blasts and other direct marketing campaigns)

Keep posting - and thanks for including links to the books on Kobo - makes it that much easier to grab and record them for our list.

Mark
Mark Leslie   / www.markleslie.ca  / markleslie.blogspot.com / @MarkLeslie


Offline AriadneW

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Re: Free First in Series on Kobo
« Reply #17 on: May 10, 2014, 08:36:45 PM »
Oh, lol I'm glad I clicked the link first as my permafree is on there. That might help explain why I've seen the sales increase on the other two books in the series on Kobo.


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Offline Shayne Parkinson

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Re: Free First in Series on Kobo
« Reply #18 on: May 10, 2014, 09:04:25 PM »
Thanks for the opportunity, Mark! I'd love to get more visibility on Kobo.

The first in my New Zealand historical fiction series: http://store.kobobooks.com/en-US/ebook/sentence-of-marriage-promises-to-keep-book-1
Historical novels set in New Zealand
Sentence of Marriage, a tale of Victorian New Zealand. The first book in the Promises to Keep series.
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Offline Marian

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Re: Free First in Series on Kobo
« Reply #19 on: May 10, 2014, 09:29:13 PM »
I wanted to make sure that everyone was aware of FREE FIRST IN SERIES, a promotional spot on Kobo that we have been able to use to help authors gain some traction on Kobo.

http://store.kobobooks.com/en-CA/Collection/free-first-in-series

It doesn't always work, but many of the books that have gained a healthy number of downloads have typically converted into sales.  Stats show that if, for example, 10,000 people download a free book, less than 1000 of them will actually OPEN the eBook, and maybe 70% of them will actually finish the book in a 3-4 week period. HOWEVER, of the people who finish the book, we've seen conversion rates of as high as 54% where the reader goes on to buy one or more books from that author. And sometimes, that's all it takes for an author whose titles haven't been moving to gain a little traction and slowly build an audience.

If you have a book that's perma-FREE at Kobo and the first book in a series, please feel free to post it here (including covers makes things quicker).  I'll keep dipping in to follow comments this list and making recommendations for forthcoming titles to be added to our landing page.
Mark from Kobo

The conversion rate you mentioned works for short stories as well as for series. My perma-FREE short story, "A Perfect Nanny," is the first story in a book of short stories. It's now #35 in the Free Kindle Store in the UK and #1 in Women's Fiction and #1 in Family Life.  The result is that my other books are beginning to sell in the UK.  I didn't do any promos in the UK for "A Perfect Nanny," so I'm guessing that what attracted readers is the cover. "A Perfect Nanny" is free on Kobo. Here is the link:

http://store.kobobooks.com/ebook/a-perfect-nanny

Thank you for the opportunity!

Offline MirandaPCharles

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Re: Free First in Series on Kobo
« Reply #20 on: May 10, 2014, 09:36:17 PM »
Thanks for the opportunity, Mark. I have a couple of permafree books there. This is one of them:

http://store.kobobooks.com/en-US/ebook/secret-words


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Online Monique

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Re: Free First in Series on Kobo
« Reply #21 on: May 10, 2014, 10:26:09 PM »
Thanks, everyone! Some amazing looking books have been posted, which will be great for adding them into the rotating schedule -- (and, as already mentioned, FIRST FREE IN SERIES doesn't yet have a permanent home - it comes up dynamically in different territories and is included in particular email blasts and other direct marketing campaigns)

Keep posting - and thanks for including links to the books on Kobo - makes it that much easier to grab and record them for our list.

Mark

Hi Mark!

Love that you're posting here. I love Kobo. It's been huge for me and so supportive.

As a user, the idea of things appearing dynamically and not having a permanent home drives me cuckoo for cocoapuffs. When I find something I like I want/need to be able to find it again. I think that's one part of the shopping experience theory that I don't quite understand. I need consistency in site navigation, esp. when there are thousands and thousands of products. Having great lists or libraries that I discover only to never be able to find them again creates a frustrating user experience. Does that make sense?

Thank you so much for being open to ideas and so hands-on with the site and the KWL authors. It's inspiring!
« Last Edit: May 10, 2014, 10:29:35 PM by Monique »

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Offline Patty Jansen

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Re: Free First in Series on Kobo
« Reply #22 on: May 10, 2014, 10:40:22 PM »
Quote
As a user, the idea of things appearing dynamically and not having a permanent home drives me cuckoo for cocoapuffs. When I find something I like I want/need to be able to find it again.

Pretty much this.

As a user, I'm resistant to the idea to be told when to buy what, but I do love collecting links of stuff so that I can browse at the time when I decide that I want to buy something.

Offline EllenWaite

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Re: Free First in Series on Kobo
« Reply #23 on: May 10, 2014, 10:49:35 PM »
Howdy Mark! Thank you for this! I've enjoyed working with Kobo and have a few permafrees there. Here's one of 'em-- it's the first in a series:



http://store.kobobooks.com/en-US/ebook/ravaged-by-the-pack


Thanks again for the opportunity!
« Last Edit: May 10, 2014, 11:20:07 PM by EllenWaite »


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Offline ZombieEater

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Re: Free First in Series on Kobo
« Reply #24 on: May 10, 2014, 11:05:12 PM »
What a cool opportunity. Here's mine (first of a 4-book series):

http://store.kobobooks.com/en-US/ebook/the-lamp-the-lamp-series-book-1