The fact is that as mentioned a traditional publisher can give a brand-new author huge REACH, from adverts in newspapers to translation deals in other countries, radio slots, posters in train stations - the one thing that we all need so much to generate sales: VISIBILITY. Sure, some authors get more than others, but most trad- launches get a day on their publisher's websites and affiliated Internet places like Twitter, FB etc. It all helps.
They absolutely can, right now. However, things are changing incredibly fast, and I think it's a gamble whether they will remain such a huge advantage in visibility for long. We just don't know. I don't think that all traditional publishers are going to go extinct, but I think they are going to have to change their gameplan significantly in order to survive. Some of them are already seeing the writing on the wall (finally!) and doing things like offering digital-only contracts to authors (WITH NO ADVANCE...WTF). So currently, tradpub, even with the big guys, is not necessarily going to give an author any visibility or media reach. In that case, why bother?
In addition, many contracts put restrictions on how many books a year an author may write and how he may publish them. Such a contract wouldn't be for me, for almost any publisher and for almost any advance, because we just don't know how hard TP is going to struggle over the next several years. Currently it's taking publishers 18 months to two years on average to go from signed contract to shipped books. That's time for a LOT of change in this industry, and if you've got a contract restricting what you can write and publish, that's a lot of potential money you could lose between now and then, you know?
I actually had a publisher offer me a contract for Baptism for the Dead, but I turned it down because the book wouldn't even be published until late 2014 (this was January of 2012) and the press, a fairly small one, just didn't have much budget for promoting my book and the advance wasn't nearly enough to hold me over for 2+ years. I have never regretted that decision. I would make the same one again in a heartbeat, even if it came from a huge press, unless I got a very significant advance.
And all that delay and all that possibility for a brutally restrictive contract could be bypassed by a fortunate author who lucks out with a great agent and a great deal, only to have her contracts cancelled for one or all of her books because things changed at the publishing house. This has happened to more than one author I know personally who do tradpub. Can you imagine going through years of agent-searching and submissions and another year of editing only to have your book dropped because "the vision has changed" at the publisher who signed you? You'd have to start over from square one.
All of these things can and do happen in tradpub. Just because it has been a great experience for you doesn't mean it's a great experience for everybody.
That's why I said I'd look very, very carefully at the contract before I'd sign anything. Things are changing too fast to accept overly long waits for publication, dinky advances, and especially restrictions on what one does with the rest of one's work.
Things are changing so fast in publishing now, on so many fronts,
Exactly!
but I do maintain that if an author can get a deal that serves them well enough to launch their career, then even if they later turn to self-publishing titles ( as I have done ) what a launch-pad they will have had to get their name around! It's all about the business decision - as a first time author, a trad' deal, carefully negotiated with a good literary agent, can't yet really be beaten by self-publishing unless a true high-flier,
Well, your model requires that one get a good literary agent first. While that works out fantastically for some, like you (an hooray that it's been such a great ride for you), it doesn't work out well for everybody, as we've gone round and round about in other threads. In fact, for most authors the search for a suitable agent delays things by YEARS. In that time, she could be self-publishing and gaining her platform that way, and turning into one of those high fliers. Most of those high fliers didn't become high fliers by magic. They wrote excellent books (usually several of them), and then they promoted them well and intelligently. And for most of them, it has reduced the frustrating wait in finding agents and publishers, if that's what they want.