Author Topic: A New AMS Thread  (Read 101189 times)  

Offline Accord64

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Re: A New AMS Thread
« Reply #125 on: November 05, 2017, 04:55:07 am »
Are others here able to see Sponsored Products carousels?

I use two browsers, Firefox and Chrome. I just did an experiment by clicking on the same books on both.

Firefox didn't show the sponsored products carousel or the product display ad on any of them. They never show probably because I have an ad blocker installed.

Chrome showed them. I never got around to installing ad-blocker.

I went back to Firefox and accessed the ad-block icon (Adblock Plus) to disable blocked items on that page. The SP carousel still didn't show, but the product display ad did. Strange. Maybe Firefox doesn't support whatever Amazon uses to display the SP carousel?

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    Offline Rob T

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    Re: A New AMS Thread
    « Reply #126 on: November 05, 2017, 05:01:57 am »
    Can anyone explain what "CPC bid" is? The standard seems to be 25c? Not sure whether I should increase it or decrease it?

    The following makes no sense to me:

    "Daily budgets can be exceeded as a result of a rapid accumulation of clicks on a campaign as the campaign approaches the daily limit. During high traffic seasons, it is recommended that you adjust your daily budgets and CPCs to accommodate increased traffic and avoid overages. If overages to a daily budget occur, you will be charged only the maximum budget of the day. The difference will not be charged."
    « Last Edit: November 05, 2017, 05:07:20 am by Rob Tran »

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    Offline NoLongerHere

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    Re: A New AMS Thread
    « Reply #127 on: November 05, 2017, 06:16:44 am »
    Bye
    « Last Edit: September 21, 2018, 04:23:34 pm by NoLongerHere »

    Offline Rob T

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    Re: A New AMS Thread
    « Reply #128 on: November 05, 2017, 06:43:56 am »
    CPC = cost per click   This is an average over time from the moment you start the ad, so not to be trusted completely.

    When you look at your billing history, click on the month just billed and you'll see how much you were charged for each ad and how much Amazon refunded to you for getting overenthusiastic.

    BTW, I've never noticed it was necessary to increase my daily budget for a holiday season or special buying period. If you know the time of day you make most of your sales, you can keep your budget higher at that time of day and reduce it for other times of day. Or, if that's too much fiddling, just make sure your budget is a dollar more than it was before you saw/got a Daily Budget Spent notice.

    Wow, thank you! So glad I found this website.

    I will be keeping a close eye on if it hits my daily budget.

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    Offline 39416

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    Re: A New AMS Thread
    « Reply #129 on: November 05, 2017, 08:30:50 am »
    From the prior posts it appears that Sponsored Products ads are being seen by people using Internet Explorer or Opera (which I imagine is why we are still seeing our clicks and impressions go up), but are not being seen by people using Chrome, Firefox, or Safari.

    This has been going on for at least two days now from what I've seen. I guess the Amazon employees probably hit the wrong switch before leaving for the weekend. Or maybe it was like that twitter employee who turned off Trump's account before leaving... :-X

    Offline Dpock

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    Re: A New AMS Thread
    « Reply #130 on: November 05, 2017, 12:45:53 pm »
    Whatever is going on, I blew through a $15 daily budget in eight hours this morning. Their algorithms are supposed to space budgets out over the day.


    Offline Philip Gibson

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    Re: A New AMS Thread
    « Reply #131 on: November 05, 2017, 02:02:56 pm »
    I received a reply from Amazon, but she clearly thought I was saying that I couldn't see my ad. I've written back explaining that I couldn't see any ads, and that this made me wonder about the reach and effectiveness of AMS ads if some people could see them and others couldn't.

    I got the same answer and responded as you did.  Watching my clicks now to see if they are drastically reduced due to lack of exposure.

    Philip

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    Offline A past poster

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    Re: A New AMS Thread
    « Reply #132 on: November 05, 2017, 03:21:56 pm »
    I have been trying without success to get product interest ads. I have some dating back to mid-September, and they still haven't run. Is anyone else having this problem?

    Offline Philip Gibson

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    Re: A New AMS Thread
    « Reply #133 on: November 05, 2017, 03:25:21 pm »
    I have been trying without success to get product interest ads. I have some dating back to mid-September, and they still haven't run. Is anyone else having this problem?

    Yes.

    I'm not patient enough to wait so long and have returned to only using Sponsored Product ads which usually turn on in less than a day.

    Philip

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    Offline IntoTheAbyss

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    Re: A New AMS Thread
    « Reply #134 on: November 05, 2017, 06:40:04 pm »
    I have been trying without success to get product interest ads. I have some dating back to mid-September, and they still haven't run. Is anyone else having this problem?

    I am not. They usually start spending within a day or two for me, but you have to bid very high.

    Offline Rob T

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    Re: A New AMS Thread
    « Reply #135 on: November 05, 2017, 08:58:17 pm »
    So another new question: Do you guys prefer "Sponsored Ads" or "Product Display Ads"

    I gained around 20 impressions today using "sponsored ads" but no clicks yet. Not sure if I am doing it right.

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    Offline BillyDeCarlo

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    Re: A New AMS Thread
    « Reply #136 on: November 06, 2017, 02:40:01 am »
    So another new question: Do you guys prefer "Sponsored Ads" or "Product Display Ads"

    Mostly sponsored but it's a topic of much debate. I recommend reading through this thread and the older "AMS Learning" thread here, as well as some of the books by the folks who hang out here, such as Cassie. It's all been hashed out on a regular basis several times. Brian Meeks is a proponent of PDA but many (including me) have tried his technique (in his book and discussed in threads here) to no avail.

    AMS is a confusing, convoluted crap shoot for the most part, unless you've done the trial and error thing long enough to cultivate your own particular mix of bids and keywords that work well for your particular book and even then it's a chaotic, changing unpredictable environment (Amazon is always changing the algorithms and site in stealth mode, without the consideration of a heads up to those of us who are throwing money at them).

    There's no magic formula. Test, test, test on your own book(s). With only one book, the numbers are against you, most folks only make their advertising money back by the ads pushing their read-through on other titles. Sorry to sound negative, but I'm increasingly frustrated by this experience.


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    Offline Rob T

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    Re: A New AMS Thread
    « Reply #137 on: November 06, 2017, 03:38:18 am »
    Thanks for the heads up. I will slowly be making my way through this thread and the other thread.

    Interesting to note what other authors have been putting in their keyword search.

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    Offline Bob Stewart

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    Re: A New AMS Thread
    « Reply #138 on: November 06, 2017, 07:03:09 am »
    Others can chime in with their own experiences. It seems that the Product Display ads you can run more than one ad at a time and they won't interfere with one another. My experience with Sponsored Product ads (and I think others as well) is that they do interfere with one another. So if you were going to run another ad, I'd say do a Product Display ad this time around but don't run two Sponsored Product ads at the same time on the same book.

    Sorry to rehash this, but I'm not clear what you mean by "interfer with one another."

    If I have two ads targeting the same product pages, wouldn't they definitely be bidding against each other?

    I suppose it might be that if the ad space goes for $.65 normally, you may only add a penny to that.

    I have a series and have several books in it I'd like to run Product Display ads for, but if I run them simultaneously, shouldn't I target them differently?

    Offline Megan Crewe

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    Re: A New AMS Thread
    « Reply #139 on: November 06, 2017, 07:36:23 am »
    So, I decided to try some Product Display ads just to see how they'd do. I've had them running for a few days now and most of them show zero impressions, the only one that has any, it's around 40. I have my bid price set relatively high for this experiment... I know people have said it can take a while for them to get going, but how long is "a while"? Is it normal for there to be no impressions at all for 3-4 days?

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    Offline A past poster

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    Re: A New AMS Thread
    « Reply #140 on: November 06, 2017, 07:43:53 am »
    Agree shorten the term to one month, bid high, and keep your eyes peeled.
    What is a high bid? Could you give me an example for Women's fiction (I bid 0.17 cents)? I didn't think of shortening the length of time. I'll try it.

    Offline CassieL

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    Re: A New AMS Thread
    « Reply #141 on: November 06, 2017, 08:18:39 am »
    Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
    « Last Edit: September 20, 2018, 11:16:00 am by Cassie Leigh »

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    Offline CassieL

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    Re: A New AMS Thread
    « Reply #142 on: November 06, 2017, 08:21:03 am »
    Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
    « Last Edit: September 20, 2018, 11:16:11 am by Cassie Leigh »

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    Offline CassieL

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    Re: A New AMS Thread
    « Reply #143 on: November 06, 2017, 08:27:44 am »
    Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
    « Last Edit: September 20, 2018, 11:16:23 am by Cassie Leigh »

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    Offline BillyDeCarlo

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    Re: A New AMS Thread
    « Reply #144 on: November 06, 2017, 08:46:32 am »
    I read the Meeks book and put up a PDP ad and a PDI ad at low bid. They sat without any activity about a month. I changed the bids to .59 and two weeks later one has 221 impressions and the other (product display by interest) has just one. I set them both at $500 and spend budget as quickly as possible. Amazon sure leaves a lot of money on the table it seems, but perhaps there are only so many placement opportunities that all of us are competing for.


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    Offline Bob Stewart

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    Re: A New AMS Thread
    « Reply #145 on: November 06, 2017, 10:46:26 am »
    ...so you could theoretically target them identically and it's sort of like putting in three possible ad images and having Amazon randomly pick one of the three to display. From what others have said in these threads, there are folks running hundreds of PD ads on their books at a time.

    But unless Amazon pre-selects among my ads before putting them into the bidding, I will be bidding against myself.

    If I put in three ads targeting the same products, it may only increment the bid a little from what it would have been with just one. But if everyone does multiple ads like that, we'd be raising the CPC substantially.

    Offline CassieL

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    Re: A New AMS Thread
    « Reply #146 on: November 06, 2017, 11:50:56 am »
    Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
    « Last Edit: September 20, 2018, 11:16:42 am by Cassie Leigh »

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    Offline 39416

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    Re: A New AMS Thread
    « Reply #147 on: November 06, 2017, 05:02:05 pm »
    Sponsored ads are back up on Chrome.

    Offline Mike McIntyre

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    Re: A New AMS Thread
    « Reply #148 on: November 06, 2017, 06:03:48 pm »
    Any way to change the bids on keywords at once?

    I copied an ad campaign and tried to run a find/replace (e.g., raise bids from $0.10 to $0.12), but that function wasnt allowed. Manually changing bids one at a time for 1000 keywords chews up some daylight.

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    Offline Philip Gibson

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    Re: A New AMS Thread
    « Reply #149 on: November 06, 2017, 06:17:46 pm »
    Sponsored ads are back up on Chrome.

    Yes, they are.  For us anyway. I didn't notice a drop off in clicks during the supposed downtime though.

    Philip

    What if there had been social media during important historical events?
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