Author Topic: A New AMS Thread  (Read 100538 times)  

Offline C. Rysalis

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Re: A New AMS Thread
« Reply #875 on: August 27, 2018, 02:31:45 am »
What's your opinion?

I don't have an answer for you, but I'm in the same boat. Lots of clicks, no sales and hardly any KU borrows.  ??? Might start a thread for all of us unlucky ones to figure out what's going on.

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    Offline BillyDeCarlo

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    Re: A New AMS Thread
    « Reply #876 on: August 27, 2018, 03:51:54 am »
    Click Credit for Advertising - July 2018 ($1.72): $0.00 to use by 02/27/2019

    Anyone got the above on their billing dashboard?

    Thing is it says "click for credit" but there is nowhere to click. Below that is a box for a promotional code?????

    You're reading it wrong (and it's badly worded/named). It's not telling you to 'click' something. It's telling you about something called a "click credit."


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    Offline A Dark Path

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    Re: A New AMS Thread
    « Reply #877 on: August 27, 2018, 04:27:46 am »
    Same. It's took much of a black box.

    The UK AMS site has definitely brought in sales, and my US AMS ads work on and off, but compared to Facebook and Bookbub CPC advertising the system is a complete mess.

    Perhaps it works better for people in KU, but I'm wide and so it makes sense for me to spend my ad dollars where I can reach a bigger audience, and have them buy my works from their chosen bookstore.

    Believe it or not, my number one complaint about AMS is that I can't hide or delete all the unused and terminated ads. The clutter drives me crazy, and prevents me creating more ads because the old ones still linger. Call it a mental issue or whatever you want, but I want to start with a clean slate, see only the ads I'm running, and nothing else. (I know I can sort the list, but that's not the point.)

    Amen to this. I'm glad I'm not the only one.

    Offline Anarchist

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    Re: A New AMS Thread
    « Reply #878 on: August 27, 2018, 06:33:09 am »
    I've read your thoughts on how you set up keywords, and I'd love to see under the hood of that car. ;D

    I'm a big believer in finding virgin territory.

    It's weird how seemingly unrelated keywords can drive impressions, clicks, and sales. The best part is that such keywords are nonintuitive. So while everyone else is fighting to be king of the mountain - or even just picking up scraps - bidding on titles and authors, you get to pillage the new territory.

    Here are the numbers from a recent campaign I launched (small numbers, but it's early days yet):





    It's based on a keyword that's only tangentially related to my genre. But it's converting. I think other authors in my genre are missing it completely because their books aren't present in the ad space.

    Eventually, this territory will be plundered. But by then, I'll have cemented my positions with high-converting ads (I'm convinced AMS uses campaign conversion history as a factor in determining ad placement).


    Here are numbers from another recent campaign that shows promise (though the conversion metrics need attention):





    Same deal as above. It's based on keyword territory that lies on the periphery of my genre. No one seems to have discovered it yet. So I'm trying to build my conversion history while the competition is light, ensuring I keep my top positions at lower bids later, after the barbarians have breached the gates.

    I have a lot of similar campaigns. And I'm always trying to launch more.

    My point, and I know you know this already Drew, is that it pays to unearth keywords that are being overlooked by other advertisers in your space. Some will be dogs, of course. But some turn into gems. :)



    « Last Edit: August 27, 2018, 06:49:11 am by Anarchist »
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    Offline sailingthevoid

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    Re: A New AMS Thread
    « Reply #879 on: August 27, 2018, 07:47:01 am »
    Here are the numbers from a recent campaign I launched (small numbers, but it's early days yet):



     :o

    This is genuinely inspirational. I'm going to go away and work out how to convert searches for 'moisture wicking athletic socks' and 'waterproof patio furniture' into sales of my space opera novels  :D
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    Offline Anarchist

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    Re: A New AMS Thread
    « Reply #880 on: August 27, 2018, 08:42:15 am »
    :o

    This is genuinely inspirational. I'm going to go away and work out how to convert searches for 'moisture wicking athletic socks' and 'waterproof patio furniture' into sales of my space opera novels  :D

    Haha. If you manage to do it successfully, I'll want to hire you as an AMS mentor. ;)

    I should stress that a lot of my experiments are losers. That's always going to be the case with keyword-based PPC, whether we're hawking books, laptops, or mortgage loans. I try to prune the losers and leverage the winners as quickly as possible.


    "Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas Edison

    "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu

    Offline sailingthevoid

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    Re: A New AMS Thread
    « Reply #881 on: August 27, 2018, 09:23:39 am »
    I should stress that a lot of my experiments are losers. That's always going to be the case with keyword-based PPC, whether we're hawking books, laptops, or mortgage loans. I try to prune the losers and leverage the winners as quickly as possible.

    Makes sense. I've only been playing with AMS for a week or so, but it's great to get sales and reads from my 'main' ad after a couple of years of literally zero, so now I'm excited to start playing with 'unusual' ads too - low bids, throwing a lot of keywords at the wall and seeing what sticks  :)

    Cheers!
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    Offline DrewMcGunn

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    Re: A New AMS Thread
    « Reply #882 on: August 27, 2018, 09:27:06 am »
    Haha. If you manage to do it successfully, I'll want to hire you as an AMS mentor. ;)

    I should stress that a lot of my experiments are losers. That's always going to be the case with keyword-based PPC, whether we're hawking books, laptops, or mortgage loans. I try to prune the losers and leverage the winners as quickly as possible.

    Thanks for sharing. I had wondered a bit about how you were doing it when you had mentioned it in passing a while back.
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    Offline quiet chick writes

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    Re: A New AMS Thread
    « Reply #883 on: August 28, 2018, 06:36:05 am »
    I only just realized that we can choose between broad, exact, or phrase when we're adding keywords. (It also appears that we can't change the type after they're added?) What are you guys using mostly? And have you noticed any differences between keyword types?
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    Offline sailingthevoid

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    Re: A New AMS Thread
    « Reply #884 on: August 28, 2018, 08:22:05 am »
    I only just realized that we can choose between broad, exact, or phrase when we're adding keywords. (It also appears that we can't change the type after they're added?) What are you guys using mostly? And have you noticed any differences between keyword types?

    I had two versions of the same ad running, one with broad keyword and one with phrase. The phrase ad got a lot fewer impressions, but a much higher click-to-impression ratio. That was a pretty small sample size though, so YMMV.
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    Offline CassieL

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    Re: A New AMS Thread
    « Reply #885 on: August 28, 2018, 08:25:55 am »
    Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
    « Last Edit: September 20, 2018, 11:53:19 am by Cassie Leigh »

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    Offline sailingthevoid

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    Re: A New AMS Thread
    « Reply #886 on: August 28, 2018, 08:36:31 am »
    In the UK where you can see what search phrases get clicks that led me to change my "romance" keyword from Broad to Exact because a lot of the searches were for some version of free romance. But for most I've left it broad because if I have "Stephen King" and keep it broad that also draws in "Stephen King Misery" etc. whereas Exact would only draw in "Stephen King".

    I think the 'phrase' match would get you 'Stephen King Misery', too. Based on https://ams.amazon.com/help#GLMQNEQZN67L89PW, the Broad match catches those searches but also possibly tangentially related things that Amazon thinks are relevant:

    Quote
    With broad match, your ad may appear when a shopper's search contains keyword terms in any order, and possibly along with other terms. Your ads may also appear for close variations of your keywords.

    With phrase match, your ad can show when someone searches for your exact keyword, or your exact keyword with additional words before or after it. We'll also show your ad when someone searches for close variations of that exact keyword, or with additional words before or after it. Using phrase match can help you reach more shoppers, while still giving you precise targeting.

    So with Broad, 'Stephen King' might get 'Stephen IV the Last King of Austro-Hungary', too  :)
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    Offline CassieL

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    Re: A New AMS Thread
    « Reply #887 on: August 28, 2018, 08:59:55 am »
    Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
    « Last Edit: September 20, 2018, 11:53:37 am by Cassie Leigh »

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    Offline sailingthevoid

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    Re: A New AMS Thread
    « Reply #888 on: August 28, 2018, 10:30:01 am »
    Another experiment, another interesting result. I've had an ad running for about a week, it was up to speed, generating 2-3K impressions and 3-4 clicks per day, and getting borrows in turn. However, I was using the AMS-recommended keyword bids which were in excess of $1 for some popular ones, so my CPC was ~$0.70. So two nights ago I thought I'd try something drastic to see what happened, and dropped every keyword bid that was over $0.50 down to $0.50... since which I've had about 200 impressions and no clicks. I appear to have given my ad a coronary  :)

    Doe anyone have any opinion on if significantly dropping keyword bids is a known 'thing that AMS doesn't like', that will stall an ad permanently - whereas if I'd started a new ad with those same lower bids it might have slowly taken off? Or have I, in effect, changed my old ad into a 'new' ad by changing the bids so much, such that it needs to slowly take off again?
    « Last Edit: August 28, 2018, 10:47:34 am by sailingthevoid »
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    Offline Nigel Mitchell

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    Re: A New AMS Thread
    « Reply #889 on: August 28, 2018, 04:16:04 pm »
    I don't know if I should start a new thread, but I wondered if anyone else noticed this here. It seems like AMS is also getting pickier. I've been running ads for some books under a pseudonym which is firmly in the adventure genre but is intended for adults. I've been running ads for the first book in the past few months with the same cover and blurb, and they were accepted and did really well.

    I just tried running the same ad...literally copied the last ad...and it was rejected for not being appropriate for all audiences. The same ad that was accepted last month is now unacceptable. I cut any mention of romance out of the blurb, and the ad was rejected again for the same reason. I shortened the blurb even more to just focus on the adventure aspect, and it was rejected AGAIN. I wonder if the entire book is now off-limits for AMS. I did check and my book isn't flagged as adult, so I wonder if it's just that AMS is starting to crack down on content.

    Meanwhile, in the ads displayed under my book, I still see straight up porn being advertised with sexual references like "getting it on" in the blurbs. >:(

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    Offline CassieL

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    Re: A New AMS Thread
    « Reply #890 on: August 28, 2018, 06:00:13 pm »
    Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
    « Last Edit: September 20, 2018, 11:53:52 am by Cassie Leigh »

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    Offline Nigel Mitchell

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    Re: A New AMS Thread
    « Reply #891 on: August 28, 2018, 06:53:57 pm »
    They've tightened the cover standards recently. Could it be that? I have a book that was initially rejected because a woman is on the cover in her underwear. Later it was approved. And then last month it was rejected again and when I looked at the language for cover requirements they'd specifically changed them to cover a scenario like my cover.

    Honestly, it could be the cover. There is a woman on the cover but she's a robot. Then again, she's not wearing clothes because...she's a robot. That's like complaining that C3PO isn't wearing pants. There's nothing like visible nipples or anything like that, but maybe AMS is concerned that she could look naked at a glance. So I may just try promoting some of the other books in the series with a different cover or change the cover or just promote it outside AMS. Good notes.

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    Offline Parker Rimes

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    Re: A New AMS Thread
    « Reply #892 on: August 28, 2018, 09:33:41 pm »
    I figure the cover of my book still drew in potential customers even though the "edition" keyword had nothing to do with the book. Most of those bizarre keywords don't generate a lot of impressions for me, but this one had 4531 impressions by the time I shut it down and only that one click that also resulted in a sale. I personally don't like to keep any keyword going that doesn't generate at least one click per 2,500 impressions even if it's generated sales for me because I think there is a performance factor in which ads continue to run.

    I can't for the life of me see how to remove a keyword, although AMS says it's possible. I don't mean pause it, I mean to remove it from the face of the earth.


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    Offline sailingthevoid

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    Re: A New AMS Thread
    « Reply #893 on: August 29, 2018, 07:19:56 am »
    I can't for the life of me see how to remove a keyword, although AMS says it's possible. I don't mean pause it, I mean to remove it from the face of the earth.

    I didn't think it was possible - where did you see it suggested? https://kdp.amazon.com/en_US/help/topic/G202081980 says:
    Quote
    Depending on the type of ad, you can also: Add new keywords and pause keywords for Sponsored Products ads

    Nothing about deleting them though.

    Also, doesn't pausing have the desired effect anyway? Cheers!
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    Offline CassieL

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    Re: A New AMS Thread
    « Reply #894 on: August 29, 2018, 07:30:13 am »
    Yeah, you can only pause them not remove them.

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    Offline Hope

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    Re: A New AMS Thread
    « Reply #895 on: August 29, 2018, 10:53:11 am »
    Is anyone having issues when going in to create new ads and getting a message that says the book isn't eligible because the price isn't available? These are all live books that look fine when I search for them on Amazon and it is on random books. I can't even copy a currently running ad.

    Offline Parker Rimes

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    Re: A New AMS Thread
    « Reply #896 on: August 29, 2018, 02:43:44 pm »
    I didn't think it was possible - where did you see it suggested? https://kdp.amazon.com/en_US/help/topic/G202081980 says:
    Nothing about deleting them though.

    Also, doesn't pausing have the desired effect anyway? Cheers!
    If you google How to Remove Keywords on AMS the result will show references to removing keywords but no such button exists. I guess it's easiest to copy the ad campaign but with the pointless keywords removed.
    Pausing doesn't affect the keyword count, which is the issue.


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    Offline Rising Sun

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    Re: A New AMS Thread
    « Reply #897 on: August 31, 2018, 02:02:58 pm »
    After CreateSpace conversion to KDP print books---

    Does AMS, under the KDP platform system, allow Keyword SP ads just on the paperback without the Kindle or does the ad go to both automatically?

    Do the browse categories for the print and kindle books stay separate and the same as they were prior to the conversion?
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    Online Jena H

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    Re: A New AMS Thread
    « Reply #898 on: August 31, 2018, 07:48:01 pm »
    Dumb question, which may have been covered, but it's late and my brain is dead....  if we copy an ad, does it still have to go thru the 2-day approval process?  Or, since it had been approved and run previously, will it automatically go live?  I'm betting it's the former, but you never know....
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    Offline KitSarge

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    Re: A New AMS Thread
    « Reply #899 on: September 01, 2018, 06:11:12 am »
    Dumb question, which may have been covered, but it's late and my brain is dead....  if we copy an ad, does it still have to go thru the 2-day approval process?  Or, since it had been approved and run previously, will it automatically go live?  I'm betting it's the former, but you never know....

    It goes through the approval process: I copied a running ad a few days ago and it got rejected! It said that it was in KU and I guess they changed the rules so that you can't reference that anymore  ::)
     

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