Author Topic: Amazon should let us split test our blurbs  (Read 335 times)  

Offline adsmith20181

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Amazon should let us split test our blurbs
« on: March 06, 2020, 09:58:25 pm »
I really, really wish I could write 5 blurbs for my story and split test them on Amazon and see which leads to more sales and page reads. Amazon split test things all the time, so I bet they could implement this as an author tool. It would mean more sales for us, and consequently more royalties for Amazon

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    Offline Jay Jennings

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    Re: Amazon should let us split test our blurbs
    « Reply #1 on: March 07, 2020, 03:11:37 pm »
    I really, really wish I could write 5 blurbs for my story and split test them on Amazon and see which leads to more sales and page reads. Amazon split test things all the time, so I bet they could implement this as an author tool. It would mean more sales for us, and consequently more royalties for Amazon

    That would be seriously awesome.
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    Offline LauraWestbrook

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    Re: Amazon should let us split test our blurbs
    « Reply #2 on: March 07, 2020, 04:48:03 pm »
    It would be great, although that sounds like a lot of work on their end.












    Offline boba1823

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    Re: Amazon should let us split test our blurbs
    « Reply #3 on: March 08, 2020, 07:31:01 am »
    Testing is extremely valuable. All of my advertising leads to a book landing page rather than Amazon so that I can test different things. (Well, and because I'm wide - so I can offer links to not Amazon as well.)

    I wish Amazon would let us do it too, but I'm not holding my breath. They don't seem to be big on sharing useful data  ;D

    Offline DmGuay

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    Re: Amazon should let us split test our blurbs
    « Reply #4 on: March 08, 2020, 09:27:48 am »
    It would be great--for us. For readers? Probably not so much. Amazon is all about the reader and customer experience. Above all else.
     
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    Offline Rick Gualtieri

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    Re: Amazon should let us split test our blurbs
    « Reply #5 on: March 08, 2020, 10:00:10 am »
    It would be great--for us. For readers? Probably not so much. Amazon is all about the reader and customer experience. Above all else.

    I might disagree. I don't think split testing our blurbs would be any more of a downside to readers than what amazon does on a day to day basis (ie. screwing around with also boughts, sponsored listings, you might like, and whatever they come up with next). 

    That said, I'd be 100% for Amazon putting limits in place, like you can only test 2 blurbs or covers at a given time.


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