Versions of the Mikkelson Twins' routine have been around since Amazon first allowed POD self-published books back in the early 2000s. It also existed in the blogosphere, when the blogosphere was a thing. This is not new.
Here's how it works:
1. Offer generic advice about how the audience can "get rich quick" publishing---usually by repurposing generic content.
2. Sell expensive courses that offer generic advice and "shortcuts to success".
3. Tell students that you're making millions repurposing generic content yourself. (And they can do it, too!)
Since the early 2000s, there have literally been thousands of operators who have done this. The Mikkelsons are youthful and hip, and they're comfortable on camera. But there is nothing new about any of it.
Back around 2001, there were people teaching folks how to package nonfiction "reports" to sell on Amazon, by repurposing general information that was freely available on the web.
It isn't exactly a "scam". I'm sure the twins have been smart enough to tell students that their results may vary.
Before Amazon self-pubbing, there were "gurus" telling people how to make generic websites (content mills) for Adsense revenue.
I've watched the Mikkelsons' videos. Everything they do screams "content mill". Content mills can occasionally make a small amount of money. There is nothing illegal about any of it.
But content mills mostly make money for the people who sell courses teaching others how to make content mills themselves.
I would bet anyone here dollars to donuts that the twins make most of their money (upwards of 90%) through their "students". That is always how it works with these things.
I hear you and your caution with online money-making programs. However, this is LIBELOUS. They're not scams.
If they are scams, then scores of real students who vouch for them are also scams. Who would want that sort of publicity?
Also, on their videos and course sales page, they clearly have Disclaimers about their income. I know people don't read the fine
print, but it's there.
As someone who would have paid 3X's the course, I found the Mikkelsen Twins' course to be legitimate.
It's not easy and it can't be simplified to a few lines as people in this thread have done. It's doable, but there are intricate parts
that do require deep training. I think the business model is interesting as it does focus on Kindle audio books exclusively.
Think about the opportunities in ASMR, language acquisition, hypnosis, PTSD, etc.
In their private FB group, you'll see dozens of people posting their wins. (It's a real positive bunch.) That is worth more than the course,
IMHO. It's a group people of trying to make it all work! Honesty, since the course is a kinda expensive, there are people in there
doing everything they can to break even quickly. Some do it in a few months and others fall off and never finish the course.
However, the business model does work and it's always being updated to be relevant.
The bi-monthly live coaching calls are hard for me since the time zone does not line up, but I just watch the replays.
Unfortunately, that means that I don't get my question answered immediately. They do have someone doing customer service beyond
the FB group moderator help.
So yes, it does sound too good to be true. And yes, only people who complete the looooong course and execute the tasks make any money.
And yes, these two have a personality that people can love or pick on. I get all of that. But as far as their course, it's NOT a scam.
If you don't like them or the business, let it be and move on. But it's not right to talk about something you don't know anything about because you're on the outside purely speculating!
What you'll learn about any money-making idea is that if others have replicated a trainer's results perfectly, there might be something to it.
If you have the right mindset and you execute relentlessly to achieve the desired result, you'll make it.
However, that's what is probably not stressed enough in ANY online program. Relentless entrepreneurs are hard to find.
People who fail to see the logic in that will never succeed. These guys might not be your favorite and the money does sounds too good to be true, but I've personally chatted to many people in this course to find the claim that the Mikkelsen twins are a scam. In fact, I find them to be incredibly supportive. Feel free to DM for any Q.s
