I was listening to the Sell More Books Show this week, and the hosts raised an issue that I've been thinking about a lot:
Almost all of us can run ads, do promos, etc., and find ways to "move books". But at high PPC rates, doing so profitably is another matter.
I have books with solid 4.5 averages that don't sell unless I constantly run ads to them. With ads, they sell, but I sometimes find that I'm paying for people to read my books at the end of the day.
Or, as one of the Sell More Books Show hosts put it (I'm paraphrasing a bit): It's easy to make $100K nowadays, if you don't mind spending between $98K and $110K to do it.
Mark Dawson revealed earlier this year that he spent a whopping $500K on Amazon ads alone.
Anyone else feel this way? Or am I completely misreading the situation?
The problem is not selling our books. The problem is selling our books profitably.
Almost all of us can run ads, do promos, etc., and find ways to "move books". But at high PPC rates, doing so profitably is another matter.
I have books with solid 4.5 averages that don't sell unless I constantly run ads to them. With ads, they sell, but I sometimes find that I'm paying for people to read my books at the end of the day.
Or, as one of the Sell More Books Show hosts put it (I'm paraphrasing a bit): It's easy to make $100K nowadays, if you don't mind spending between $98K and $110K to do it.
Mark Dawson revealed earlier this year that he spent a whopping $500K on Amazon ads alone.
Anyone else feel this way? Or am I completely misreading the situation?