Author Topic: What do you do when sales are slow?  (Read 1691 times)  

Offline J.R. Thomson

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What do you do when sales are slow?
« on: August 20, 2020, 12:00:20 am »
Just curious what's in your bag of tricks when sales are slow?

What actions do you take that are both free and paid?

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    Offline Paranormal Kitty

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    Re: What do you do when sales are slow?
    « Reply #1 on: August 20, 2020, 01:37:18 am »
    You can live on just beans and rice.

    Offline Justawriter

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    Re: What do you do when sales are slow?
    « Reply #2 on: August 20, 2020, 03:40:07 am »
    Just curious what's in your bag of tricks when sales are slow?

    What actions do you take that are both free and paid?

    Free--post on Facebook.

    Paid--increase budget and/or make some new ads on Amazon and Facebook.

    Offline Decon

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    Re: What do you do when sales are slow?
    « Reply #3 on: August 20, 2020, 04:23:45 am »
    Panic  :o :o :o. Like I am doing now. Look for answers on here like you.
    « Last Edit: August 20, 2020, 04:27:24 am by Decon »


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    Offline NikOK

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    Re: What do you do when sales are slow?
    « Reply #4 on: August 20, 2020, 04:32:06 am »
    You can live on just beans and rice.

    Ha!  Nice.  We were canning pasta sauce at home last night, and I feel like that's just to prepare for future beans and rice.  Beans, rice, and some flavor of some kind can get me by for sure.

    But seriously, it's a good time to make new ads like Justawriter said, or play with new keywords, or do the social media/blog thing if you are into that.  I don't know if there is any silver bullet for a slow time other than the fact that it will just pass.  Also, it's a great time to work on a new book or something that you've been thinking about.  Writing the next book is technically free.  Extremely time consuming, but free.

    Offline Carol Davis

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    Re: What do you do when sales are slow?
    « Reply #5 on: August 20, 2020, 05:44:18 am »
    Write another book.







    Offline jvin248

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    Re: What do you do when sales are slow?
    « Reply #6 on: August 20, 2020, 06:41:53 am »
    .

    Pssst... +1 write the next book ;)

    .
           

    Offline CassieL

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    Re: What do you do when sales are slow?
    « Reply #7 on: August 20, 2020, 08:20:27 am »
    Run a price promotion
    Write the next book
    See if I can create a bundle of existing titles so I have a new release

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    Offline Carol (was Dara)

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    Re: What do you do when sales are slow?
    « Reply #8 on: August 20, 2020, 11:43:22 am »
    For a 2-day sales bump, I send out a mailing list blast drawing attention to an older book.
    For a longer term steadying of sales, I run ads on the most recent book.
    For a 90-day sales surge, I release the next book.

    Edited to add: I agree with Cassie that a box set is another useful way to pick things up. Especially good for breathing life into older books that aren't getting much love anymore.
    « Last Edit: August 20, 2020, 11:46:37 am by Carol (was Dara) »

    Offline AmesburyArcher

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    Re: What do you do when sales are slow?
    « Reply #9 on: August 20, 2020, 01:23:48 pm »
    Run a countdown or some other kind of promo. Mind you, not helping much in the past few days, lol--will see what the weekend brings!
    Author of books both historical and fantastical-Stonehenge, Arthurian, Richard III, English queens & mistresses, Robin Hood, dystopian Canada (!) and more...
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    Offline Lorri Moulton [Lavender Lass Books]

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    Re: What do you do when sales are slow?
    « Reply #10 on: August 20, 2020, 02:15:19 pm »
    Promote in Facebook readers' groups.
    Work on the next book.
    Change my covers. Sometimes it helps...sometimes not.  8)

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    Offline aimeeeasterling

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    Re: What do you do when sales are slow?
    « Reply #11 on: August 21, 2020, 11:30:36 am »
    Apply for a Bookbub. (A box set marked down to 99 cents has the best chance of being selected.)

    Book some of the lesser newsletter sites for a permafree (borderline cost effective, depending on which sites you choose).

    Do a short-term price drop and email my list (always good for a few hundred bucks).

    Channel more readers into my email list (since my autoresponder slowly but surely sells books).

    Make a permafree, multi-author box set (good for a mild boost for at least two or three months).










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    Offline jb1111

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    Re: What do you do when sales are slow?
    « Reply #12 on: August 22, 2020, 04:51:43 am »
    Get that next book out, while planning the one after that.

    Or better marketing. The first option is if your budget is limited -- if you gain more readers later, and they like your output, they will seek out the earlier books, so they won't be wasted. Marketing is sworn by many here as a very good visibility improver, and visibility often = sales, although it's apparent YMMV.

    Offline Gareth K Pengelly

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    Re: What do you do when sales are slow?
    « Reply #13 on: August 22, 2020, 05:00:26 am »
    I've got some Facebook ads on the go to spread the word atm. Got them extremely tightly targeted, so only people I think might like the book are seeing it.

    I'm also 40k+ words into the next book. Not bad considering I released the last one only a fortnight ago!

    Sales have really slowed down the last couple of days, but I'm trying to push that out of my mind and just focus on getting this next one out for next month.

    Offline J.R. Thomson

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    Re: What do you do when sales are slow?
    « Reply #14 on: August 27, 2020, 10:49:45 am »
    You can live on just beans and rice.

    This is true... it is worth it lol

    Offline J.R. Thomson

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    Re: What do you do when sales are slow?
    « Reply #15 on: August 27, 2020, 10:50:37 am »
    Ha!  Nice.  We were canning pasta sauce at home last night, and I feel like that's just to prepare for future beans and rice.  Beans, rice, and some flavor of some kind can get me by for sure.

    But seriously, it's a good time to make new ads like Justawriter said, or play with new keywords, or do the social media/blog thing if you are into that.  I don't know if there is any silver bullet for a slow time other than the fact that it will just pass.  Also, it's a great time to work on a new book or something that you've been thinking about.  Writing the next book is technically free.  Extremely time consuming, but free.

    Great point and one that is often overlooked

    Offline DmGuay

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    Re: What do you do when sales are slow?
    « Reply #16 on: August 27, 2020, 10:51:45 am »
    Keep writing.
    Right now, I think sales are down overall. I'm not selling nearly as much, but my rank is fine, so I think everyone else is in the same boat. The late August summer sales slump is well document, so just plan for it every year.
     
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    Offline NikOK

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    Re: What do you do when sales are slow?
    « Reply #17 on: August 27, 2020, 04:22:48 pm »
    It's also a great time to catch up on some reading.  I find it really encouraging to go back and read some of my favorite authors and realize that they wrote some really weird stuff too.  Don't know why, but that glimpse into all writers being strange makes me feel more acceptably strange.

    Also, one thing I really enjoy when I've got some down time is just to think about tid-bits of stories.  Like, what kind of character might be fun, or what setting would be way different from other stuff I've done, or what would just be a challenge (challenge in a good way) to work on.  Even if nothing real comes out of it, years later when I'm working on something else I might think, oh yeah, there was this thing I was rolling around in my head once, that might work here.  But even if that doesn't happen, just the exercise of coming up with ideas and throwing them out is something that works for me.  I feel like it's good to stay active, and it's good to have things that don't actually make the cut.

    Offline scott.marmorstein

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    Re: What do you do when sales are slow?
    « Reply #18 on: August 28, 2020, 08:14:06 am »
    When sales are slow, write and publish more books. Don't look in the rearview mirror. Full steam ahead.

    Offline chrisstevenson

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    Re: What do you do when sales are slow?
    « Reply #19 on: August 29, 2020, 03:52:44 pm »
    Sigh, take a few aspirin, go into a dark room, lie down and wait for the feeling to pass.

    Oh, wait! That was the answer I gave to someone who asked me if they should become a writer. Guh.
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