Author Topic: Promo video lengths  (Read 207 times)  

Online Decon

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Promo video lengths
« on: November 30, 2020, 04:27:25 pm »
What's a good length for a promo video. Would you say 1 minute is too long?


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    Offline Lorri Moulton [Lavender Lass Books]

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    Re: Promo video lengths
    « Reply #1 on: December 01, 2020, 08:04:50 am »
    From what I've read (various sources) it seems 30-60 seconds is recommended.  I try to keep mine between 30-45, but a few are closer to a minute.

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    Online Decon

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    Re: Promo video lengths
    « Reply #2 on: December 01, 2020, 04:26:18 pm »
    From what I've read (various sources) it seems 30-60 seconds is recommended.  I try to keep mine between 30-45, but a few are closer to a minute.

    Thanks. I've just done one at 57 seconds so it sounds about right. Any shorter and there wasn't time to read even short captions


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    Re: Promo video lengths
    « Reply #3 on: December 01, 2020, 06:23:07 pm »
    What's a good length for a promo video. Would you say 1 minute is too long?

    I think it really depends on the trailer. I've seen cinematic-style trailers go up to a little over 2-minutes and keep my full attention, and I've been bored by 30-second trailers that just quote reviews and offer nothing interesting visually and/or don't seem to follow any script.

    (I would say that as between a slightly longer trailer and keeping your captions up long enough to be read, err on the side of making a slightly longer trailer.)

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