I have to ask, how wide did you have to go on keywords to get 67,000 impressions? I started my campaign 2 days before you did, and as of today I only have about 16,000 impressions with 16 clicks.
I know that's a good conversion rate, and I spent a fair bit of time targeting to get that effect, but I'm not really getting enough volume to consider this a success.
In case it matters, my data is split between two campaigns, with one being two days newer than the other. Even so, the numbers seem consistent between the two. The newer campaign is seeing about 1/2 -2/3 of the impressions and clicks that the first campaign has.
Ad #1 has 72 keywords that I started with. I've turned off a bunch of under-performing ones though.
Ad #2 has 65 keywords, with a bunch also turned off.
I tried to drill-down my keywords to a concise set, but weirdly enough about half of my good keywords are very generic. I'd say about half of my clicks & impressions have come through words that the Zon suggested initially, like "Fiction" or "Vampires". I haven't found much luck targeting specific book titles in keywords, series titles are only marginally better. The author's names (of similar, better selling books) seem to be working far better for me.
As an example, Ad#1 has netted me over 8k impressions on the word "fiction" with with 22 clicks. That roughly 1 click for every 364 impressions. Also for this ad, an authors name with a very similar series as mine has received over 7k impressions and 10 clicks. That's 1 click for every 700 impressions. So not as "impressive" as the fiction click rate, but I can't turn that many viewers down in the niche I want to be in.
I "paused" keywords that were getting little to no impressions with no clicks, figuring that having them compete for my daily budget could potentially be holding back other, more profitable keywords.
I'll admit, I'm figuring this out on the fly though. If I see that a keyword is getting clicks, especially at a lower ratio than others, I'll increase the bid price to help boost it. If I see that a "good" keyword has an average CPC that is very close to my max bid, I'll increase my bid as well. I seem to be noticing that keywords that are performing well for me are typically showing an average CPC about 10-cents lower than my max bid. So if I see one getting a good click ratio but not much traffic, I up the bid to roughly 10-cents more than the avg. CPC and they seem to start performing even better. Does that make sense?
Overall, I have keywords with a max bit of $0.10 at the low end, all the way up to one or two with a $0.45 bid. (Those are much more competitive, but performing well for me.)
I am spending way too much time fiddling with bids and keywords than I probably should be. I'm trying to remind myself that if I change too many things at once, I won't be able to tell which of those changes caused things to go worse, or better.
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