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« on: December 17, 2020, 11:35:08 am »
Extrapolating trends linearly will always be wrong, and wildly wrong over the long term. Doing so makes for interesting dystopian fiction, but as has been said by Yogi Berra and others, predictions are hard, especially about the future.
The real world does not work linearly. Black Swans appear and cause shifts, then a new normal emerges for a while. Factors small and large come into play from all directions. All systems involving millions (or billions) of people are mathematically chaotic.
The problem isn't in proposing or discussing trends. The problem is in expecting any trend to continue indefinitely. Railroads in North America exploded in importance in the 1800s, showing exponential growth--until the near-simultanous advents of powered flight and the automobile caused railroad growth to plateau and eventually be relegated mostly to moving freight.
Similar things can be said of many disruptive technologies and delivery modes, such as digital books. They burst on the scene, grow exponentially, then plateau or even decline as conditions and technologies change. There's only ever 100% of anything, and going from 0% to (say) 50% is exponential growth, but going from 50% to 60% is not--and that item seldom if ever approaches 100%.
The Kindle-led ebook disruption seized 30-40%-ish of the overall English-language book market within five years (quibble about the numbers depending on how you figure it, but that's ballpark) but the growth from then on has been slow and incremental. KU disruption seized 30-40%-ish of the EL digital market (more in genre fiction, less in other areas) and growth from then on has been slow and incremental. Mathematically, all of these things create growth curves that look very similar--a big rise, then a plateau and slow growth toward some limit.
It takes generations to cause technologies to be functionally obsolete, and even then, the old stuff lingers in specialty markets. We still have horse breeders and races, buggy builders, fine mechanical watches, blacksmiths with hammers and anvils, black powder enthusiasts, people who knit and craft, leatherbound print books--etc etc. Nothing ever reaches 100% and many things never reach 90% market share. And, within the greater market there are niche markets that change the numbers. One author may seem unable to gain a tiny percentage of a huge market and fail to sell, while another may gain a big share of a tiny niche and sell plenty (and by sell I mean generate income, including KU or any other future method of monetizing IP).