So, I've been holding off on putting one of my books on sale/ free for a very long time. In theory, I was aiming for a BookBub ad once I got the second book in the series out. Fast-forward a long while and book #2 was finally nearing completion, so I set it up for pre-order to release in mid-March. Then, I realized I had five free days for the first book, and I'd lose then by the end of the month when the book renewed again, so I figured, "what the h*ll" and set it free. Now book #1 is currently in it's second day free and I can't believe how well it's going. I've never had a free promo go this well. Ever.
So I wanted to share my plan of attack and show that you don't have to spend a bunch of money to get results, apparently you just have to dance nakkid in your backyard or something. (seriously, I've done several promo's in the past and none have gone this well.)
I notified around 25 sites of the promo, and only gave them a week's notice. I've only paid for four placements, spending less than $45 altogether.
Day 1: (Posted to FB page (under 1000 followers) & Tweets (under 1500 followers, some got retweeted though).
Read Cheaply - free
It's Write Now - free
Kindle Book Review - $5 (more than one day)
Addicted to eBooks - free
Day ended with roughly 1000 downloads and 6 pre-orders on Book #2 (forgot to clock the ranking. uug)
Day 2: (FB a little, a couple of tweets)
Fussy Librarian $9
ebookstage
eReader News Today $15
Genre Pulse (app only campaign - showing 121 click through's currently)
An hour before close of day, it's had another 1,400 dl's (total of 2450), the pre-order total on book #2 has gone to "11", I've chalked up another KU borrow (on a FREE book no less) and the current ranking is:
Amazon Best Sellers Rank: #113 Free in Kindle Store (See Top 100 Free in Kindle Store)
#2 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Paranormal & Urban
#8 in Kindle Store > Kindle eBooks > Romance > Mystery & Suspense > Suspense
(It's sooo close to the top 100 I can't take it. Arrgh.)
Day 3 (1/27):
Naughty List - free
Digital Book today
Bk Knights promo $15
WTRAFSOG FB page - free
**Edited to add results - downloads have fluctuated a bit, but more than once today Kill Me cracked the Top 100 free. Currently ranked #113 free. The book has been downloaded a total of 3,500 times now (so 1,000 in the last 24-hours) and has 3 more KU borrows. Higher ranking also-bought's have been added to the book's page as well.
***Also, the pre-order has increased to 15. It's my first pre-order, so I don't have anything to judge this by. The book won't release until mid-March and has only been live a couple of days though. Ranked @ 39 k and showing in the top 100 of one sublist. On top of that, the also-bought's are way better than I'm used to getting in the beginning.
Day 4 (1/28)
Awesome Gang
Day 5 (1/29) - Last Day
SciFi Fantasy Freak
Pretty-Hot
Couple of observations, clarifications:
- For a lot of the places I applied for promo, I gave the date range so I'm not sure who else will pick up the book from here on out, other than the ones that confirmed.
- I've been surprised that the freebie has spilled over onto the pre-order. Happy accident, I'd say. At least the pre-sales have covered the cost of the promo.
- A few days before the promo, I tweaked & tightened the book's blurb. Condensed, spiced it up, etc. Also added a note right at the top of the blurb explaining that book two was available for pre-order at a 50% discount at $2.99
- The pre-order ranking on book two has been wonky. Stayed in the 200's for all of the first day, despite 6 purchases, and adding 4 more to it finally dropped it down to 90,000 later today. My experience says that should be a lot lower for that many sales in such a short time period. Sigh.
Anyway, if anyone is interested, I'll come back to update tomorrow