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Messages - erikhanberg

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176
I keep all the rights for my books, including the translation. Babelcube has a license to distribute them for five years.

177
I have two books with translations, and both of them have new translations coming. Both the translations were free to me--just the royalty split with the translators and Babelcube.

I don't think this will affect KDP Select (although I don't have my books in it) but a translation is a different text. Also, what could you possibly lose by having translations of your books? Most likely you aren't selling well in Spain or Italy right now anyway. And if you are, then wouldn't you likely sell better in the original language?

Here's my blog post about getting the two books up (with a Portuguese translation for Brazil coming).

http://erikhanberg.com/no-more-getting-lost-in-translation/



178
Writers' Cafe / Re: Babelcube Foreign Rights Translation Service?
« on: May 16, 2014, 11:17:09 am »
I've got two books translated on Babelcube now.

The translators have been very professional and I'm excited that these are finally launching!

Here's a blog post I wrote about it with a little more detail: http://erikhanberg.com/no-more-getting-lost-in-translation/

And the covers:





I'm very interested to see how this goes now that the books are up!

179
Writers' Cafe / Re: Media Carnivores! A new podcast
« on: May 09, 2014, 07:13:52 am »
Jada,

How often do you podcast? Have you had the podcast when you've had a new release? I think there's a lot of potential here! I'm just trying to figure out the possibilities and opportunities.

180
Writers' Cafe / Media Carnivores! A new podcast
« on: May 08, 2014, 06:52:10 pm »
Cool news! I'm working with author Brent Hartinger on a new author podcast called "Media Carnivores," where we talk all things media.



Here's our first episode: http://mediacarnivores.com/episode-001-media-carnivores-relatively-frank/

My hope with this is that by talking not just about our own work, but about popular things in media (like Game of Thrones and Orphan Black) that we can expand a base of listeners and maybe eventually turn them into readers.

Hopefully that will be another side effect of working with another author. Brent's first novel, Geography Club, was made into a movie last year (with Scott Bakula!) and he's got a lot more access to media, so there might be a small halo effect for me. I've been intrigued with podcasting because it is an opportunity to reach people outside of Facebook. While I think there can be some good Facebook marketing opportunities, I like the idea of developing news ways to reach an audience outside of the proprietary systems of any single company platform. Podcasting and email seem like two great ways to do that.

So. It could be a good marketing tool over the long term! But in the short-run, if you're interested in the subject matter, I hope you'll check it out.

181
I'm assuming Kobo has cookies on their site that make them know I visited my own book in the Kobo store? Is anyone else seeing anything like this? I noticed it at the top of KBoards as well but didn't get a screenshot. Here's what it looked like on VRBO.




182
Writers' Cafe / Re: Have You Posted to Your Blog Recently?
« on: March 28, 2014, 05:07:56 pm »
I wrote about six habits for writing (and finishing) a novel. I thought it might be helpful to inspire people who have been meaning to get around to it! (Not that that describes anyone here of course).  ;)

http://erikhanberg.com/six-habits-for-writing-and-finishing-a-novel/

183
Writers' Cafe / Re: Babelcube Foreign Rights Translation Service?
« on: March 28, 2014, 02:40:34 pm »
I have a Portuguese and Italian translation of The Lead Cloak in the works through Babelcube. And The Marinara Murders is being translated into Spanish.

For each of them, I found a native speaker to review the first 10 pages of the translated text, and they each gave a recommendation. The translators themselves seem to be very good. None of the books are finished, but I have received emails from them from time to time to clear up questions about the English I use.

I've been very happy with the service so far!

184
Writers' Cafe / Re: Has anyone here used Bookbub?
« on: March 25, 2014, 11:21:23 am »
This Bookbub blog post on the demographics of their readers is eye-opening.

http://unbound.bookbub.com/post/80678538507/8-things-you-should-know-about-bookbub-subscribers

It really changes how I think about the service and what I might submit there.

185
Writers' Cafe / Re: Has anyone here used Bookbub?
« on: March 06, 2014, 02:58:54 pm »
I had The Marinara Murders in BookBub last Friday at $0.99.

It's up on all major sites, which really increased sales:

On the first day, I sold:

Amazon: 2,139!
Nook: 789!
Kobo: 15

In the week since, I've tried to keep it going with pre-schedule ebookbooster.com promotion, an ENT bargain book promotion (Monday) and a Kindle Books & Tips sponsorship on Wednesday.

In the week since then, I've sold:

Amazon: 955
Nook: 762
Kobo: 14

That's a pretty good long tail! Plus some nice bumps for the other books.

Really pleased with how the last week went.

186
Writers' Cafe / Re: The Economics of translations into other languages
« on: March 04, 2014, 04:22:07 pm »
I have two books that are going through translation with Babelcube.com that operates like ACX, pairing translators with authors. It's still in beta, I think, but I'm intrigued.

I gave the first 10 pages of each to a native speaker (one Italian, one Spanish) and asked if they made sense and had any proofreading issues. Both were reported clean. It's 90 days for each book, so I should know in a couple months how they turn out.

We'll see!


187
Writers' Cafe / Re: Facebook ads: have they worked for you?
« on: March 04, 2014, 11:39:59 am »
My wife and I run a small marketing company that often helps people with Facebook ads. Here is, as far as my experience goes, the most effective way to use ads on Facebook, pretty much no matter the person:

1) Set up a really good Facebook page for you (or an individual book)

2) Set up a Facebook ad to run in the timeline (sponsored stories, etc) that directs people to your page. Don't try to get them to go off Facebook to Amazon or your website. There's no ROI that I've seen there.

3) Select a target for your ad: age, gender, interests ("reading" is a good start, or a certain genre).

4) Fund the ad: no less than 3 dollars/day. Try $150 for a month and see what happens.

5) Post stories and photos to Facebook 2 to 3 times a week. Sponsor each post for $5. Most of the time these links should go back to your site, driving traffic (and indirectly helping with SEO) Those posts could be about your genre, your writing/research process, whatever. Facebook serves people when they are bored. So entertain them or inform them and you'll stand a good chance of getting people reading your blog or your site.

6) The combo of good regular content and paid ads should do wonders for your likes. Expect that to shoot up quickly. Also expect your site traffic to become Facebook dominated. After doing the above, all our clients saw Facebook become the number one referrer to their site in one or two months.

7) Now. The sales part ... Maybe once every two weeks, post an excerpt from a review, a promotion, or some other sales-y type thing. Any more than that and it's probably too frequent. Or, alternatively, leave the sales-y part to your site, drive them to your email newsletter, and use Facebook (and Facebook ads) as the big driver to get people to your doorstep.

Now timing: In my opinion, this strategy is probably the most strongest starting two or three months before a new release, when you will have a lot you want to talk about. Outside that, I don't know if you will see as many returns as would justify $150. Also, like anything with this, all this gets easier and more profitable if you have more books in the backlist.

All that said ... I haven't done this with my own books. Maybe it's just because it's hard to be your own client. But, at this point, I would rather save up the $150 and put it toward Bookbub. Maybe I should give it a try with my next new release and see what happens!

188
Writers' Cafe / Re: ACX changing its royalty rates March 12
« on: February 27, 2014, 08:01:32 am »
Oops. I misunderstood. My current titles will continue to earn the escalating rates. But new ones won't. So there's still a chance I'll bump from 50% to 51% someday! :)

189
Writers' Cafe / Re: ACX changing its royalty rates March 12
« on: February 27, 2014, 07:59:24 am »
I got to 275 book sales for one of my titles ... was really looking forward to getting to 500 and triggering another percentage increase!

Dang.

Huge changes and it makes me re-consider adding more titles to ACX.

190
Writers' Cafe / Re: I CAN HAZ LIST OF 100000 READERS?
« on: February 25, 2014, 08:30:30 pm »
Adam, thank you! I hadn't seen that thread! I LOLed. :)

191
Writers' Cafe / Re: I CAN HAZ LIST OF 100000 READERS?
« on: February 25, 2014, 04:23:48 pm »
Considering some of the recent comments on another thread about a certain service, I thought it was worth re-upping this one.

 :D

192
Writers' Cafe / Re: Would you invest time in a book that might not sell?
« on: February 25, 2014, 02:23:18 pm »
All books might not sell. Even one with a potentially huge market doesn't mean that you can find the readers.

Smaller genres mean more likelihood you stay in the Top 100 and cheaper fees on BookBub.

Write what you want! ... says the guy with three mysteries, a sci-fi novel, and two nonprofit guidebooks. :)

193
Writers' Cafe / Re: Anyone used Vine to make a book trailer?
« on: February 10, 2014, 03:31:22 pm »
I did a Vine book trailer!

https://vine.co/v/hwmDPLvTdtd

My official trailer (below) is much more standard and was out for a month before the book. But the Vine trailer turned out pretty well. Fun to create, at least. :)

youtube.com/watch?v=5nzF6tV6I-g

194
Writers' Cafe / Re: BookBub Alternative
« on: January 19, 2014, 06:56:55 am »
Repeating a question that has been asked a couple times so far: where can we sign up for the email list to get emails about discounted books?

195
Writers' Cafe / Re: I CAN HAZ LIST OF 100000 READERS?
« on: January 18, 2014, 05:09:12 pm »
I think the problem is that there are all these new sites that are trying to serve author's marketing needs.

The truth is that the only ones that are going to flourish and be worth the money are the ones that are serving readers' needs really well. So it makes no sense when you read threads from these people who are trying to say that their methodology for getting readers and email lists is a trade secret.

If a site's not great for readers, it's not going to be useful for writers to spend money marketing there.

196
Writers' Cafe / Re: I CAN HAZ LIST OF 100000 READERS?
« on: January 18, 2014, 02:24:34 pm »
KMatthew,

I just felt it was time to get these memes on KBoards. Then, whenever someone promises that they have some trade marketing secret for building a list of readers on the Internet, but that it's a secret, someone can just post one of these to the thread! It gets the message across a lot more simply than arguing, I figure. :)

Easy.

197
Writers' Cafe / I CAN HAZ LIST OF 100000 READERS?
« on: January 18, 2014, 02:03:39 pm »







198
Writers' Cafe / Re: BookBub Alternative
« on: January 18, 2014, 01:32:58 pm »
Can we sign up for the list of email addresses you're building? Or find your app in the appstore to download and use?

I'm assuming there are some books that you are offering right now to people who sign up too? Or are they signing up with no content yet?

199
Writers' Cafe / Re: Find a translator for your book
« on: January 15, 2014, 09:30:06 am »
I've had two. Italian and Romanian. Accepted the Italian just to try the service. The translator's background looks very promising!

200
Writers' Cafe / Re: So who has been at the KBs longer than two years?
« on: January 04, 2014, 11:50:30 am »
July 2011 for me! I had two books out and wanted to get ready for The Marinara Murders. Some writer talking about interacting with readers here and selling books. I checked that out--and quickly saw it was much more valuable as a tool for swapping marketing stories, ideas, and results, than trying to be a forum troll, popping up every so often with "Buy my book!"

I am so grateful to the community here for all that I've learned!

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