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I agree with Dalya. I've played around with $0.99 a bit and had what looks like good success (about 3X as many sales). It was good for ranking but hard on the pocket book (my books are normally $3.99, so I have to sell almost 8 books to make up the difference). A good strategy is to drop the price to get the rankings up and make it more visible, then put the price back up and hope the sales continue because of the visibility. If it's at $0.99 and you're not moving many units, I wouldn't leave it there.
One of the books I've been playing with the price of, I put up to $4.99 near the beginning of the month and it hasn't hurt sales at all.
 
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