Abby Weeks is one of the top 100 authors on Kindle right now, so she's definitely doing something right. I'm looking to expand my own marketing repertoire myself, so thanks for the good ideas!Maximillion said:I've been down the social media path, posting and what not. I've also done the advertising on FB to gain more newsletter subscribers by offering free books. Actually found relative success. When I come here I find great advice on how to get more exposure and I've got a pretty good track record. I'm satisfied.
The two main things I've learned is that there is no silver bullet and that interaction with readers is key. So, I don't just "do" FB, Twitter, Google Plus, Google Ads, Newsletters, etc. I utilize the best practices based on the collective experiences of you all and I thank you. Now, I'm about do a couple of new things and just wanted everyone's thoughts.
1.) Text List
Another author in my genre started a text list when I suggested it and he shots out a text when he has a new release. It makes sense because many of our readers read and make purchases using mobile devices. I see this when I check out my Amazon Associate's account. I see it as just another tool to have direct access to readers. I'd probaly use it once every two weeks since I shoot out an email pretty much every Monday due to new releases.
Advanced Reader Copies are a great way to make die hard fans feel special and part of the process. I stumbled across Abby Weeks' website and I really like what she is doing. I'm not sure if how she does it would work for me but I admire her dedication to bolstering her ARC crew. She has over 500 members and I'm sure that if just a fraction of them promote her stories because they love them, this author is finding success. Check out her site here: http://www.abbyweeks.com/ I really want to get an opinion on this.
3.) Niche Social Network
I've struggled with this one for a few months. In my mind there are more than enough social networks. Why add another one? But, the idea is to create a small, tight nit community. Even if it's just 50 or so people I can interact with them on my platform and not worry about changes on a platform that I don't control (Anyone remember the FB Page visibility of posts...). I'd utilize Buddy Press and a them called Kleo to execute. I plan on having a forum where I let readers interact and post suggestion on stories I'm kicking around in my head. I can foresee having them vote on which story I would take up. That interaction seems priceless. I'm still kicking around this idea, trying to think of what would make it worth a person signing up. Still, sign up is easy because of social logins...
For me, the ARC and Social Network are great ideas because it focuses on more direct interaction with readers on my terms. I'm not a big fan of Goodreads and the other social networks are way too saturated. I want to get readers and keep them. Today I chat with a woman in her fifties who was a fan of my work. We exchanged numbers and she's going to give me a call on my bday this saturday. I feel like I can make these connections better on my own site.
I just hope it doesn't become overwhelming because I am wholly focused on putting out these series. In February I broke the $2,500 ceiling for the first time, largely because of KU and will likely break the $3,000 ceiling this month. Really, nothing is as important as constantly publishing. But, I believe that when a mass of tools are leveraged effectively there is a point of critical mass.
Sorry for the long post.
I agree. I'm seeing a lot of ARC reviews too and I find them to be heavily skewed towards four and five stars, because of course they're from fans. I mentioned on another thread a book I saw a couple of weeks ago, which got good ARC reviews but one and two stars from all the non-ARC reviewers, which makes me wary.Atunah said:Just a reader here. I see Arc reviews all the time. Some from Netgalley, or things like that. So I am used to seeing them. But and here is the but, lately I been seeing a see of them. I mean I used to look at reviews and there was the thanks to the publisher for providing copy bla bla bla and then followed by regular reader reviews. Now often I see a new book, often in romance, and its pages and pages of nothing but rah rah 5 star Arc reviews.
This is on Amazon and now also on goodreads. I can't often find any regular reader reviews anymore and I am not going to dig 20 pages deep. So my reaction is often now, next. Those reviews have their place, but they come across to me now like street team type reviews. I think its the sheer number and lack of non Arc reviews I see.
It seems to work for some, at least for a while. Me, I don't really trust them in general.
You're right Roz. All 1 star, or all 5 star shouts fake. No one's book is 100% loved or loathed. A proper mix of stars is natural. All one type certainly isn't. When I buy something, I tend to read the 3s and 1s.Rosalind James said:I had the same feeling, Atunah. I resisted doing it for 2 years and only did it after urging from KDP and Audible, interestingly. But that's why I capped the group. My last release had about 70 ARC reviews and has since received about 90 more, so not too bad.
But it's one reason I'm glad not to have all rah rah reviews as you say. My assistant keeps wanting to cut the reviewers who often give me 3 stars, but I won't let her. I think that detailed reviews that explain why they didn't like the book much are helpful. My ARC average is about the same as non-ARCs. So I would say, don't shy away from the more critical readers.
It's not so much star rating per se that gets my nose twitching as the suspicion that the reviews are not entirely objective. As Rosalind points out, later books in a series tend to have better ratings as you're preaching to the converted. My own series is no exception, so I'm hardly going to complain about high star ratings. It's just that when a new author has fifty four- and five-star reviews on a first book, all of which say they have received ARCs in return for an honest review, I tend to suspect that the free book is skewing their opinion. Like I said, I saw such a book recently, and all the non-ARC reviews panned it.Maximillion said:Mark Cooper, Attunah & Lydniz, do you all think that if the ARCs were more evenly spread between 3 & 4 stars they would be believable? I usually look for reviews that say "I like this... but didn't like this..." Seems more real, like the reader really got into the story.
Yeah, lots of good points. Its not just the rah rah 5 stars, its the fact that they are ARC and in recent times they are usually the same as the street team. They call the author by name like they are buds, they just love love love everything the author puts out. There is often also not a lot of info of the actual content of the book.Lydniz said:It's not so much star rating per se that gets my nose twitching as the suspicion that the reviews are not entirely objective. As Rosalind points out, later books in a series tend to have better ratings as you're preaching to the converted. My own series is no exception, so I'm hardly going to complain about high star ratings. It's just that when a new author has fifty four- and five-star reviews on a first book, all of which say they have received ARCs in return for an honest review, I tend to suspect that the free book is skewing their opinion. Like I said, I saw such a book recently, and all the non-ARC reviews panned it.
(As an aside, I can also usually tell when someone has got their friends to review a book, as the reviews nearly always call the author by their surname.)