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I like the approach.  It's tangible, measurable, and inexpensive.  Driving around to all these places may cost more in petrol than the printing costs ;)  I've never been a fan of institutional marketing.  I look forward to hearing your results. 

When I worked in electronics, I once received a shoe box with a man's black leather wingtip.  A real shoe complete with a shoelace.  But it had a hole that went through the toe section and sole. It was a promo piece from Intel trying to sell us some components.  The point was, "Don't shoot yourself in the foot."  I was aghast at the waste.  I can't remember what they were hawking.  I only remember the useless shoe. 
 
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