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440 Posts
I like the approach. It's tangible, measurable, and inexpensive. Driving around to all these places may cost more in petrol than the printing costs 
I've never been a fan of institutional marketing. I look forward to hearing your results.
When I worked in electronics, I once received a shoe box with a man's black leather wingtip. A real shoe complete with a shoelace. But it had a hole that went through the toe section and sole. It was a promo piece from Intel trying to sell us some components. The point was, "Don't shoot yourself in the foot." I was aghast at the waste. I can't remember what they were hawking. I only remember the useless shoe.
I've never been a fan of institutional marketing. I look forward to hearing your results. When I worked in electronics, I once received a shoe box with a man's black leather wingtip. A real shoe complete with a shoelace. But it had a hole that went through the toe section and sole. It was a promo piece from Intel trying to sell us some components. The point was, "Don't shoot yourself in the foot." I was aghast at the waste. I can't remember what they were hawking. I only remember the useless shoe.
