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I tried an experiment myself.  I've got one book out right now.  I had set the price to 99 cents on both E-Pub and ADP.  Smashwords isn't doing a thing, so I'm not counting those numbers anymore.

On the Kindle version, I changed the price to $2.99 to get the 70% royalty.  I left the B&N priced at 99 cents.

The very next day, Amazon discounted the book back down to 99 cents.  I still get the 70%.  I changed this two days prior to my Kindle Nation Daily ad.  As far as I know, B&N does not do price matching.  Can anybody confirm this?
 
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