Has anyone determined if audio-book sales are counted?Cassie Leigh said:- This amount includes ebooks as well as paperbacks sold through KDP Print or CreateSpace. It does not include paperback sales if you're the one responsible for shipping them.
- The AMS dashboard does not account for KU borrows and does not show what you earn for pages read if a book is borrowed after someone clicks on the ad.
Alright. That's a good start. What did I miss or get wrong?
I just restarted an ad and have only gotten audiobook sales from it. Those sales are definitely not showing up on my AMS dashboard. At least I assume they are coming from AMS because I've been running no other ads on this book and certainly not on the audio version.Cassie Leigh said:I don't think they are. On my romance title my audiobook sales picked up while I was running AMS, but I never saw any sign that those sales were getting credited to the ads.
Amen. Goats, virgins, smoking volcanoes. I'd recommend trying them all.C. Gold said:And I still think getting AMS ads working is a mystical process involving sacrificial offerings and full moons.
I advertise Book 1. Many customers buy all five books in the series, but I do not see this reflected on the AMS reporting, only in my KDP dashboard.Cassie Leigh said:- AMS will also count sales of related books (like book 1 in a series where the ad was for book 3) towards the ad's performance.
I suspect odd, Amazon-suggested keywords, like edition and 11, are code for something else. Curious to know what.Cassie Leigh said:I figure the cover of my book still drew in potential customers even though the "edition" keyword had nothing to do with the book. Most of those bizarre keywords don't generate a lot of impressions for me, but this one had 4531 impressions by the time I shut it down and only that one click that also resulted in a sale. I personally don't like to keep any keyword going that doesn't generate at least one click per 2,500 impressions even if it's generated sales for me because I think there is a performance factor in which ads continue to run.
Thanks for sharing your data. I have an ad running on a preorder, with no sales showing on the dashboard after ten days, so I assume none of my preorders are attributable to AMS. In any case, I'm hoping as you are that KU borrowers are taking note.R.E.Conary said:I'm running an AMS Sponsored Products pre-order campaign for my Rachel Cord Mysteries collection. The campaign started Sept. 10 and runs through Oct. 15. The collection release date is Oct. 15 for regular purchase and for KU readers.
This is my first major AMS campaign. I tried it a couple times before (too timidly, I admit) with little result. Because the collection will be available for KU, my goal is to maximize impressions (get seen as widely as possible). I think the majority of clicks I'm getting are KU readers checking it out and, hopefully, they'll come back after the 15th.
Here's the results of the campaign as of Oct. 7 at 4:30 p.m. (EDT) with 1 week remaining:
Number of Impressions: 457,981
Number of clicks: 191 from 104 of 855 keywords with an average per click (ACPC) of $0.63.
Highest ACPC: $1.41
Lowest ACPC: $0.11
Highest # of Impressions is 46,038 for keyword "series."
88 keywords have ZERO impressions; 7 are paused.
Highest # of clicks is 18 for keywords "series" and "Steven King" (a misspelling but defaults to all the Stephen King books. Which is good because the ACPC is a low $0.28, whereas keyword "Stephen King" is averaging $0.76 per click).
So far, there are 8 pre-order purchases.
I've just added another 105 keywords for 960 total.