Makes sense.Cassie Leigh said:I think most of the people who advocate multiple ads on a book are running Product Display ads, but I'm not 100% sure of that.
I'm half way going very slowly through your excellent AMS ads book and much appreciating it. I have my own primitive manual system for evaluating ads' performance and only use Excel spreadsheets for downloading keywords and pasting them into new ads. All the other columns and how to use the spreadsheets for analyses are a mystery to me.
Guess I need your Excel book too, but this bit in the book description makes me think it might be beyond me at the moment:
I don't know the basics and only recently found the download button on my AMS dashboard.This guide will walk you through how to do that. It assumes you know the basics of using Excel already