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Cassie Leigh said:
I think most of the people who advocate multiple ads on a book are running Product Display ads, but I'm not 100% sure of that.
Makes sense.

I'm half way going very slowly through your excellent AMS ads book and much appreciating it. I have my own primitive manual system for evaluating ads' performance and only use Excel spreadsheets for downloading keywords and pasting them into new ads. All the other columns and how to use the spreadsheets for analyses are a mystery to me.

Guess I need your Excel book too, but this bit in the book description makes me think it might be beyond me at the moment:

This guide will walk you through how to do that. It assumes you know the basics of using Excel already
I don't know the basics and only recently found the download button on my AMS dashboard.

Philip
 

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Discussion Starter · #22 ·
Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
 

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Has anyone found a viable way of A/B testing different ad copy? The last time I tried running ads with the same keyword targets but different text, one got all the impressions, so there was no way of telling how the others would have performed in comparison (since no one saw them). I'm assuming they were competing against each other, but it's frustrating because if I use different keywords for each, there's no way of knowing whether differences in performance are due to the targeting or the ad copy. :p
 

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KEYWORD: Paperbacks

Let's talk PBs.

When I started running AMS SP ads last year, sales of my PBs bloomed. Wayne Stinnett said the same thing on a podcast.

This year, my PB sales reverted back to before I started running SP ads -- meaning: oh yes that's cute you've got a few PB sales here and there. And I look more professional having a PB option but that's certainly no bread and butter.

I'd assumed that it was just AMS ads losing effectiveness. But it occurred to me that sometime this year, I'd also stopped Expanded Distributions because Amazon decided to show the "lowest priced" retailer instead of my CS offer, if the retailer offers a lower retail price. I make next to nothing with Expanded Distribution and that pissed me off. So I stopped Expanded Distribution.

Now I'm wondering, was the end of the PB bloom a result of my stopping Expanded Distribution? After all, what if ED got my book shown in a lot of platforms, but the readers realize it's cheaper to order from me through CS when taking into account the cost of shipping and handling by Expanded Distributors?

So now, I've put all my books back to ED again. Problem is, I also raised the PB price from $12.99 to $14.99. This is going directly against DWS's advice about keeping PB prices low, but I don't want to make 0-5c per book through ED.

What have been happening with you all as to PB sales? Has it slow down to a halt?
 

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AlexaKang said:
KEYWORD: Paperbacks

Let's talk PBs.

When I started running AMS SP ads last year, sales of my PBs bloomed. Wayne Stinnett said the same thing on a podcast.

This year, my PB sales reverted back to before I started running SP ads -- meaning: oh yes that's cute you've got a few PB sales here and there. And I look more professional having a PB option but that's certainly no bread and butter.

I'd assumed that it was just AMS ads losing effectiveness. But it occurred to me that sometime this year, I'd also stopped Expanded Distributions because Amazon decided to show the "lowest priced" retailer instead of my CS offer, if the retailer offers a lower retail price. I make next to nothing with Expanded Distribution and that p*ssed me off. So I stopped Expanded Distribution.

Now I'm wondering, was the end of the PB bloom a result of my stopping Expanded Distribution? After all, what if ED got my book shown in a lot of platforms, but the readers realize it's cheaper to order from me through CS when taking into account the cost of shipping and handling by Expanded Distributors?

So now, I've put all my books back to ED again. Problem is, I also raised the PB price from $12.99 to $14.99. This is going directly against DWS's advice about keeping PB prices low, but I don't want to make 0-5c per book through ED.

What have been happening with you all as to PB sales? Has it slow down to a halt?
I opted out of ED a long time ago. My paperback sales did well with the AMS ads for a while, but the past few months they've died.
 

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Discussion Starter · #28 ·
Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
 

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Is there any advantage to running multiple AMS ad campaigns for one book?

I have a single sponsored product campaign running for each of my books, and I just stuff all the keywords I can think of into those. I don't really monitor those keywords at all.

The ads themselves seem to be performing okay, based on your metrics. One is at 1 click per 331 impressions, with about 1 sale every 26 clicks, and the second is at 1 click per 399 impressions with 1 sale every 22 clicks. Both have a daily cap of $20 ad spend.

Edit: Nevermind! I read back and saw that you've already answered this question.
 

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Discussion Starter · #30 ·
Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
 

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Cassie Leigh said:
Sponsored Product ads (and I think others as well) is that they do interfere with one another.
Is that still the case if you have a SP ad that has reached 1,000 keywords and start a new one to add keywords to, as long as you are sure you don't duplicate keywords between the two of them?
 

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Discussion Starter · #33 ·
Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
 

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Discussion Starter · #34 ·
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Cassie Leigh said:
Others can chime in with their own experiences. It seems that the Product Display ads you can run more than one ad at a time and they won't interfere with one another. My experience with Sponsored Product ads (and I think others as well) is that they do interfere with one another. So if you were going to run another ad, I'd say do a Product Display ad this time around but don't run two Sponsored Product ads at the same time on the same book.
I have 3 sponsored products ads for the same book with identical keywords and bid price, but different ad copy. Each ad gets 20-30 clicks per day.

On the other hand, I recently set up an A/B test for ad copy on a different book with identical keywords and bid price but different ad copy. Only one of the ads took off - the other got almost no impressions.

So like most things AMS, it seems the answer is - No. Identical keywords do not compete with each other.

Except when they do.

Philip
 

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Cassie Leigh said:
Others can chime in with their own experiences. It seems that the Product Display ads you can run more than one ad at a time and they won't interfere with one another. My experience with Sponsored Product ads (and I think others as well) is that they do interfere with one another. So if you were going to run another ad, I'd say do a Product Display ad this time around but don't run two Sponsored Product ads at the same time on the same book.
I agree with Cassie here. Best strategy for each book is to run only 1 SP ad, but you can run multiple PD ads. Caveat: you CAN run multiple SP ads if you use different KWs for each ad. I've tried that as an experiment to see if I could get the KWs that didn't take off to get impressions with a new ad. I don't recommend doing this because it drove me crazy when I needed to check if a KW had already been used in my Ad. I used to have to only check one ad. When I had 4 SP ads going I had to check every one of them (to make sure I don't end up with competing KWs and it was the stupidest time suck.)
 

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Cassie Leigh said:
I'm not sure Expanded Distribution is the difference. How have the ads been performing overall?
TBH not well. But it's also because I've been way to busy to diligently tweak ads these last 2 months as I'm totally busy with other stuff. Am just now returning to tidy things up and trying some new strategy. But the PB sales died off months before that and I never figured out why, except the only thing I did differently was to turn off ED.

On my fantasy series, I had six sales of book 1 in pb last month, five the month before that, but none this month. Difference there is that the books rolled out of KU and it killed my AMS ads overall.
Are you saying that when you took the books out of KU, the AMS algo actually STOPPEd showing your Ads as frequently???!!! OR that the KU readers stopped checking out the book after seeing the AMS ads because the book is not in KU?

But I know it's not an overall drop off in PB sales, because I launched four Excel guides last month, Excel for Beginners, Intermediate Excel, Excel for Writers, and Excel for Self-Publishers and threw AMS at them. Excel for Beginners has sold 26 copies in paperback since launch and I'd attribute almost all of those to AMS ads. (Some friends have bought the Intermediate Excel titles so harder to say there and I turned off the ads on the others when the StoryBundle started.) So AMS can still work to drive PB sales. But that was a new release/new ad.
So once again we return to: How AMS ads work is all voodoo.
 

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AlexaKang said:
I agree with Cassie here. Best strategy for each book is to run only 1 SP ad, but you can run multiple PD ads. Caveat: you CAN run multiple SP ads if you use different KWs for each ad. I've tried that as an experiment to see if I could get the KWs that didn't take off to get impressions with a new ad. I don't recommend doing this because it drove me crazy when I needed to check if a KW had already been used in my Ad. I used to have to only check one ad. When I had 4 SP ads going I had to check every one of them (to make sure I don't end up with competing KWs and it was the stupidest time suck.)
I keep a master spreadsheet of keywords, sorted in alpha order so that I can check it before adding it, to prevent duplicates. You can create it by exporting the keywords in your existing SP ads and merging them. I added columns for date added and to note the ones I've paused so I don't use them again.
 

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Discussion Starter · #39 ·
Edited to say: Sorry guys. Based on new ownership at this site and their response to legitimate author concerns I've chosen to withdraw from participation here.
 

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Being totally new to all this management of ads, question; when it says your daily budget is spent, does that mean that your ad campaign is suspended? I am running a SP ad with some fairly high bids to get some exposure and I have got that twice. Upped daily spend, then found that it did not have my upped amount, but the old, lower amount.
at any rate, despite higher bids I am not seeing my ads anywhere, not the PD ads either. When my daily budget is reached I am assuming that the ads stop?
 
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