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March 2014 when I released my fourth in series 30% of my sales were from Mobile devices.
By August of 2014 when I released Warriors 57% of my sales were from Mobile devices ... and that has held steady through my recent release. (I get the data through my affiliate links).

I know we've talked here about certain reliable advertisers not working as well anymore.  I think it's because too many emails are unappealing on phones.

... I realize coding for things like Android are a b!Tch and a half and is practically its own skill set, but there are things you can have your developers do quickly that could pay off big in the end--like upping the font to 15 pixels (you can do it conditionally or across the board). Instead of putting entire blurbs you can have authors craft short snippets so that there isn't a lot of scrolling on a small device.

Manybooks.net has a BEAUTIFUL email that shows up great on phones. It makes my heart happy. I don't want to name and shame any others, but I hope they see themselves here and think about these numbers.
 
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Good point.

Do you have any specifics i.e. within that 57% what percentage are Apple and what for Android? Anything for Windows Phone or Firefox OS etc.
 

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Do you have any specifics i.e. within that 57% what percentage are Apple and what for Android? Anything for Windows Phone or Firefox OS etc.
No, I don't have anything that specific. I think I've read Android is closing in on 30% of the mobile market. Android is the worst to design for. :-(

Vinny, I think shorter copy, and a picture that is either a thumb or large enough to FILL a small screen is best. But I could be wrong.
 
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