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A shift in the overall performance of a genre???

498 Views 5 Replies 4 Participants Last post by  SBJones
I've run promotions for over 50 titles and most of those titles hit the free erotica best-seller list. At the end of the list, between 95-100, these titles had free-kindle rankings of around 900. There were fluctuations, given the time of day, but overall these numbers were fairly consistent.

Weirdly, the last story that I gave away hit the best-seller list at a free-kindle ranking of 1,400. That's a huge downward shift and I'm trying to wrap my mind around this change. It's such a large shift, stunning really, that I have a hard time believing that it happened naturally.

Any thoughts?
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You need more exposed skin on your book covers.
Nova_Implosion said:
You need more exposed skin on your book covers.
Yeah. That would help.

FWIW a single promotion doesn't mean jack in the grand scheme. It means that on that day more free books that were in other genres were more popular than whatever point you got to. It can happen.
Mathew Reuther said:
Yeah. That would help.

FWIW a single promotion doesn't mean jack in the grand scheme. It means that on that day more free books that were in other genres were more popular than whatever point you got to. It can happen.
Matthew, normally I'd agree. However, I've had over 40 titles hit the free erotica best-seller list and never had one exhibit numbers even close to the last promotion. Plus, this wasn't a one day event. The book was on the best-seller list for four days.
manhattanminx said:
Matthew, normally I'd agree. However, I've had over 40 titles hit the free erotica best-seller list and never had one exhibit numbers even close to the last promotion. Plus, this wasn't a one day event. The book was on the best-seller list for four days.
Still doesn't matter to long term statistics.

1) It's a single title with a discrete cover and synopsis. Even in erotica those things have to have SOME effect.
2) You're looking at a single incident. One day or four, you can't say from one event that it's a trend.
3) Book buying and trends cycle all the time. You could be seeing an erotica ebb at the same time as there's a romance surge. It could be a week long. It could last five years.

At this point all you have is an isolated incident. As you continue to run promotions (I make the assumption you will continue to do so given how many titles you're talking) you can gather a bit more data. It may be that this was a hiccup, or it may indeed be that erotica is simply becoming less popular, or perhaps less visible for some reason.

I wouldn't have a freak out yet.
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Free rankings also are very volatile with select books bouncing in and out of the free rankings each day.  I've seen my book jump the top 100 listings simply because the books above it are no longer free, even when I had less downloads for the current day than the day before I had a higher ranking.  Also you only have one data point that appears to be an outlier.  If your next three or four promotions show similar data, then there might be a trend.

Does your previous promotions include day of the week and month?  I would expect slow months to need less downloads to reach a higher rank than busy months.  Also I think genres do follow trends.  With new Star Trek and Star Wars movies coming out, I think Science Fiction/Space genres are going to be tough to compete in as the back list of books from those two franchises surge.
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