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Hi All: I have a good friend who published an autobiography on Lulu.  The book has done pretty well, but he's interested in marketing.  Several years ago, Lulu offered marketing services.  They're now out of that business.  He attempted to create an Amazon Advertising account but said he would need a KDP account.

My books are KDP only, so I don't know where to steer him.  Any advice?  Thank you.
 

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I would say FB ads. Especially if there is something about the book that will help him target a specific audience.
 

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Rollie38 said:
Hi All: I have a good friend who published an autobiography on Lulu. The book has done pretty well, but he's interested in marketing. Several years ago, Lulu offered marketing services. They're now out of that business. He attempted to create an Amazon Advertising account but said he would need a KDP account.
Why doesn't he just publish the book through Amazon?
 
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