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What level of success have Kboarders found with Amazon ads that target comparable books by their ASINs? I've been out of the ads game for a while, and I've never tried this. Despite a lot of research online, I've had trouble finding much about the process as it relates specifically to KDP author ads.
It seems that ASINs can be used as keywords now in sponsored product ads, when that wasn't a option before, but I'm not sure. Also, there is now a way to use sponsored product ads and directly target similar books by categories or specific even book ASINs. If my understanding is correct, which approach works best? Also, any tips you are willing to pass on about the process would be much appreciated.
It seems that ASINs can be used as keywords now in sponsored product ads, when that wasn't a option before, but I'm not sure. Also, there is now a way to use sponsored product ads and directly target similar books by categories or specific even book ASINs. If my understanding is correct, which approach works best? Also, any tips you are willing to pass on about the process would be much appreciated.