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I noticed a new button on a paperback I was putting up for a friend on Amazon:

Here's the information: http://www.amazon.com/gp/giveaway/home?ref=aga_dp_lm

When you click to set up a giveaway, it seems like you can make people entering subscribe to your twitter feed. (Not having jumped through the twitter hoops yet, that's not going to help me.)

I was just curious to hear whether anyone has given it a try?
 

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Actually, you can make use of the giveaways in e-mails as-well. Looks like it's quite flexible, though you can't give away any digital goods.

It should be a great way to get yourself noticed and draw attention to your own products. Ideally you should set up a giveaway for something that your own target audience would want so you'll attract people who are then likely to buy something from you directly.
 
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