I feel you on that one. I released a short story that is a prelude to my novel and made it free on Smashwords and had it listed as 0.99 on Amazon. After God only knows how many reports of a lower price failed to accomplish diddly, I finally contacted KDP directly and explained my situation. I had to do this twice too. One week later, they finally matched the price. Needless to say, it was a real pain in the rear to do, but it got done. Best of luck!
I read in another thread that Amazon won't price-match until its up at the big retailers like Barnes&Noble and Apple. So, not much use to tell them its for free at smash if the big retailers haven't put it on the shelves yet.
My publisher for Dear Stranger had my 16K novella up on Amazon for over $5. I hated that and tried to get Amazon to price match to B&N or Kobo's mid-$4 price (still a lot for a short novella, but better than almost $6!) Despite numerous reports, Amazon never bothered to price match it until I self-published Dancing with the Duke three months later and it started to sell very well. So yes, they price match at their own discretion and sometimes it can take a while.
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