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I got an email from Amazon UK asking if I wanted my travelogue, The Kindness of Strangers, to be considered for a possible promotion in the UK store. Here is the email:
Hello Michael,
We are considering including your book The Kindness of Strangers: Penniless Across America in an upcoming promotion in the Amazon.co.uk Kindle Book Store. We would offer the books at a discount we determine off of your book's list price for a period of up to one month. Your list price won't change, so that customers see your list price and the discount.
If your books are included, your royalty will be calculated based on our discounted price (not your list price), up to a discount of 90% off of your book's list price. For example, if we sell your book at £1.29, where the 70% royalty option applies, your royalty will be calculated as 70% x (£1.29 - delivery costs and taxes). To be included in this promotion, your book must have a list price between £1.49 and £7.81.
The promotion will begin on a date we determine, which we anticipate to be at some point between 31st December and 30th March 2013.
Here are some other terms:
Not all books made available will be included, so we can't guarantee yours will be, and we may discontinue the promotion at any time.
You must keep your book in the Kindle Store during the promotion and for at least 90 days after the promotion ends; you can't un-publish it or terminate your participation in KDP during that period.
Due to system latencies, the exact start and end times of promotions are approximate and can take from a few minutes to several hours, but in some cases this period may be longer.
If you agree to participate, this email and the KDP Terms and Conditions will be the entire binding agreement between you and Amazon EU S.à.r.l. with regard to the promotion.
Except as provided in this email, the KDP Terms and Conditions apply to your book and this promotion.
If you represent a Publisher other than yourself, by agreeing to participate you also confirm that you are authorized to agree on behalf of the Publisher.
In order for us to comply with advertising rules, the list price from the date of submission cannot be modified until at least 7 days after the end of the promotion.
If you would like to participate in this promotion and agree to the terms above, please respond to this email stating: "I would like to participate and I agree to these terms."
All the best,
Does anyone here have any experience with this promo? Is it worth pursuing?
About 15% of my sales for that book come from the UK. It's listed at £3.22. If they discounted it 90%, it would sell for 32 pence; so I would get 22 pence per copy, or about 33 cents. During the promo, I'd need to sell 10 times as many books to break even. That strikes me as a big ask, but maybe these promos yield more exposure than I'm imagining. Any thoughts?
Hello Michael,
We are considering including your book The Kindness of Strangers: Penniless Across America in an upcoming promotion in the Amazon.co.uk Kindle Book Store. We would offer the books at a discount we determine off of your book's list price for a period of up to one month. Your list price won't change, so that customers see your list price and the discount.
If your books are included, your royalty will be calculated based on our discounted price (not your list price), up to a discount of 90% off of your book's list price. For example, if we sell your book at £1.29, where the 70% royalty option applies, your royalty will be calculated as 70% x (£1.29 - delivery costs and taxes). To be included in this promotion, your book must have a list price between £1.49 and £7.81.
The promotion will begin on a date we determine, which we anticipate to be at some point between 31st December and 30th March 2013.
Here are some other terms:
Not all books made available will be included, so we can't guarantee yours will be, and we may discontinue the promotion at any time.
You must keep your book in the Kindle Store during the promotion and for at least 90 days after the promotion ends; you can't un-publish it or terminate your participation in KDP during that period.
Due to system latencies, the exact start and end times of promotions are approximate and can take from a few minutes to several hours, but in some cases this period may be longer.
If you agree to participate, this email and the KDP Terms and Conditions will be the entire binding agreement between you and Amazon EU S.à.r.l. with regard to the promotion.
Except as provided in this email, the KDP Terms and Conditions apply to your book and this promotion.
If you represent a Publisher other than yourself, by agreeing to participate you also confirm that you are authorized to agree on behalf of the Publisher.
In order for us to comply with advertising rules, the list price from the date of submission cannot be modified until at least 7 days after the end of the promotion.
If you would like to participate in this promotion and agree to the terms above, please respond to this email stating: "I would like to participate and I agree to these terms."
All the best,
Does anyone here have any experience with this promo? Is it worth pursuing?
About 15% of my sales for that book come from the UK. It's listed at £3.22. If they discounted it 90%, it would sell for 32 pence; so I would get 22 pence per copy, or about 33 cents. During the promo, I'd need to sell 10 times as many books to break even. That strikes me as a big ask, but maybe these promos yield more exposure than I'm imagining. Any thoughts?
